Group 1 - The core point of the news is the announcement of Zhao Jinmai as the spokesperson for Damai Entertainment, marking a significant step in the company's brand renewal strategy [1][6] - Damai Entertainment is a technology-driven company in the real entertainment sector, covering various areas such as movies, concerts, theater, IP commercial derivatives, performing arts tourism, sports events, series, artist management, and ticketing platforms [4] - The new Damai app has a comprehensive entertainment ticketing platform that covers over 40 subcategories, 12,000 cinemas, 20,000 venues, and more than 100,000 popular attractions, solidifying the brand's presence in the market [4] Group 2 - On the day of the spokesperson announcement, Damai launched the "Renewal Good Luck Comes" campaign, encouraging users to download the latest version of the Damai app for a chance to win free tickets and discounts [6] - The company introduced two customized membership fast-pass cards featuring Zhao Jinmai, with the black diamond membership card priced at 388 yuan, offering various entertainment benefits, and the standard membership card priced at 88 yuan [6] - Zhao Jinmai, a beloved artist known for her acting skills and appealing image, aligns perfectly with Damai's new mascot "Damai Maibao," creating a synergistic branding effect [6][7]

Group 1 - The core point of the article is that Damai has officially announced Zhao Jinmai as its spokesperson, marking a significant step in its brand renewal strategy [1] - This announcement follows the launch of the new mascot "Damai Maibao" and the upgraded Damai VIP service on September 8 [1] - Zhao Jinmai will serve as an entertainment recommendation officer, promoting a wide range of real-life entertainment consumption content to users [1] Group 2 - Damai VIP has introduced two customized membership fast-pass cards featuring the spokesperson, with the black diamond membership card priced at 388 yuan and the standard membership card priced at 88 yuan [1]

Core Insights - Dama Entertainment has appointed Zhao Jinmai as its brand ambassador, marking a significant step in its ongoing brand renewal efforts [1][3] - The company aims to enhance user engagement by having Zhao Jinmai recommend a wide range of entertainment options, including movies, performances, sports events, exhibitions, and attractions [1][3] Company Overview - Dama Entertainment is a technology-driven company in the reality entertainment sector, with a diverse business portfolio that includes movies, concerts, theater productions, IP commercial derivatives, entertainment tourism, sports events, series, artist management, and ticketing platforms [3] - The new Dama app serves as a one-stop entertainment ticketing platform, covering over 40 niche categories, 12,000 cinemas, 20,000 venues, and more than 100,000 popular attractions, solidifying the brand's presence in the market [3] - The platform has approximately 300 million reality entertainment users, with over 20 million high-net-worth active users in the Dama VIP membership program, including more than 4 million high-tier Black Diamond members [3] Marketing Initiatives - On the day of the ambassador announcement, Dama launched the "Renewal Good Luck Comes" campaign, encouraging users to download the latest version of the Dama app for a chance to win free performance tickets and discounts [4] - Dama VIP has introduced two customized membership fast-track cards featuring Zhao Jinmai, offering various entertainment benefits to users [4] - The Black Diamond membership fast-track card is priced at 388 yuan, providing users with a fast track to Black Diamond membership, along with a 150 yuan discount coupon for movies or performances, 1,200 membership points, and exclusive merchandise [4] - The standard VIP membership fast-track card is available for 88 yuan, granting access to VIP membership, a 30 yuan movie ticket discount, and 300 membership points [4]

Group 1 - The core viewpoint of the news is that Damai Entertainment has appointed Zhao Jinmai as its brand ambassador, continuing its brand renewal efforts after launching its mascot and upgrading its VIP services [1][5] - Damai Entertainment operates a technology-driven reality entertainment business that includes various sectors such as movies, concerts, theater, IP commercial derivatives, sports events, and ticketing platforms [5] - The new Damai app covers over 40 subcategories, 12,000 cinemas, 20,000 venues, and 100,000 popular attractions, solidifying the brand's presence in the ticketing market [5] Group 2 - On the day of the ambassador announcement, Damai launched the "Renewal Good Luck Comes" campaign, encouraging users to download the latest app version for a chance to win free tickets and discounts [8] - The VIP program introduced two customized membership cards featuring Zhao Jinmai, with the black diamond membership priced at 388 yuan, offering various benefits including discount coupons and membership points [8] - Zhao Jinmai, a beloved artist known for her acting skills and image, aligns perfectly with Damai's new mascot, creating a synergistic branding opportunity [8][9]