Core Insights - Dama Entertainment has appointed Zhao Jinmai as its brand ambassador, marking a significant step in its ongoing brand renewal efforts [1][3] - The company aims to enhance user engagement by having Zhao Jinmai recommend a wide range of entertainment options, including movies, performances, sports events, exhibitions, and attractions [1][3] Company Overview - Dama Entertainment is a technology-driven company in the reality entertainment sector, with a diverse business portfolio that includes movies, concerts, theater productions, IP commercial derivatives, entertainment tourism, sports events, series, artist management, and ticketing platforms [3] - The new Dama app serves as a one-stop entertainment ticketing platform, covering over 40 niche categories, 12,000 cinemas, 20,000 venues, and more than 100,000 popular attractions, solidifying the brand's presence in the market [3] - The platform has approximately 300 million reality entertainment users, with over 20 million high-net-worth active users in the Dama VIP membership program, including more than 4 million high-tier Black Diamond members [3] Marketing Initiatives - On the day of the ambassador announcement, Dama launched the "Renewal Good Luck Comes" campaign, encouraging users to download the latest version of the Dama app for a chance to win free performance tickets and discounts [4] - Dama VIP has introduced two customized membership fast-track cards featuring Zhao Jinmai, offering various entertainment benefits to users [4] - The Black Diamond membership fast-track card is priced at 388 yuan, providing users with a fast track to Black Diamond membership, along with a 150 yuan discount coupon for movies or performances, 1,200 membership points, and exclusive merchandise [4] - The standard VIP membership fast-track card is available for 88 yuan, granting access to VIP membership, a 30 yuan movie ticket discount, and 300 membership points [4]

Group 1 - The core viewpoint of the news is that Damai Entertainment has appointed Zhao Jinmai as its brand ambassador, continuing its brand renewal efforts after launching its mascot and upgrading its VIP services [1][5] - Damai Entertainment operates a technology-driven reality entertainment business that includes various sectors such as movies, concerts, theater, IP commercial derivatives, sports events, and ticketing platforms [5] - The new Damai app covers over 40 subcategories, 12,000 cinemas, 20,000 venues, and 100,000 popular attractions, solidifying the brand's presence in the ticketing market [5] Group 2 - On the day of the ambassador announcement, Damai launched the "Renewal Good Luck Comes" campaign, encouraging users to download the latest app version for a chance to win free tickets and discounts [8] - The VIP program introduced two customized membership cards featuring Zhao Jinmai, with the black diamond membership priced at 388 yuan, offering various benefits including discount coupons and membership points [8] - Zhao Jinmai, a beloved artist known for her acting skills and image, aligns perfectly with Damai's new mascot, creating a synergistic branding opportunity [8][9]

Core Viewpoint - The rebranding of Alibaba's entertainment division to "Whale Entertainment" signifies a strategic shift towards innovation and a renewed entrepreneurial spirit, aligning with the company's goal of creating joy for users through its core businesses, Youku and Damai Entertainment [1][2][4]. Group 1: Reasons for Rebranding - The timing of the rebranding coincides with Alibaba's CEO Wu Yongming's call for a return to the company's entrepreneurial roots, aiming to embrace a new journey [2]. - The recent quarterly financial report showed a positive adjusted EBITA of 36 million, indicating a successful phase in the company's three-year strategic goals [2][4]. - The rebranding is part of a broader strategy to adapt to the evolving market landscape, emphasizing the need for innovation and a comprehensive product and service system [2][4]. Group 2: Strategic Focus and Developments - Whale Entertainment's strategy for 2023 focuses on head content and technological innovation, aiming for long-term value creation [4]. - The company has made significant strides in content development, digital production solutions, and IP development, reflecting a shift towards a more diverse entertainment product offering [4][6]. - The introduction of advanced digital production solutions, including proprietary technologies, aims to enhance efficiency in film and television production [6]. Group 3: Brand Identity and Market Positioning - The name "Whale" symbolizes adaptability, intelligence, and collaboration, aligning with the company's mission of "digital intelligence, symbiosis, and joy" [8][10]. - The rebranding reflects a commitment to a user-centric approach driven by AI, necessitating a culture of agility and rapid experimentation within the organization [9]. - Whale Entertainment aims to leverage technology to enhance the entertainment experience, ensuring that users, employees, and partners find joy in their interactions with the brand [12].

Core Viewpoint - Alibaba's entertainment division has rebranded as Whale Entertainment Group, with its subsidiary Alibaba Pictures Group set to become Damai Entertainment Holdings Limited, aiming to lead in the "real entertainment" sector in Asia through a focus on high-quality experiences and AI technology [1][4]. Group 1: Company Strategy and Vision - The new Damai Entertainment will focus on creating unparalleled live, interactive, and immersive experiences, distinguishing itself from digital and virtual entertainment [4]. - The company has integrated the entire entertainment industry chain since its establishment in 2014, covering content production, ticketing, marketing, cinema services, IP commercialization, and artist management, positioning itself as a leading offline entertainment service provider in China [6]. - Damai Entertainment aims to strengthen its IP commercialization capabilities and create more impactful entertainment IPs by collaborating with top content creators and industry partners [8]. Group 2: Performance Metrics and Achievements - Over the past 11 years, Alibaba Pictures has produced over 300 films, hosted 2.4 million performances, and delivered more than 400 hours of series content, reaching billions of viewers [6]. - The upgraded Damai client will provide a comprehensive ticketing platform covering over 40 categories, including movies, concerts, and sports events, with access to more than 12,000 cinemas and 20,000 venues [10]. Group 3: Technology Integration - The new Damai client will leverage AI technology for faster response times, comprehensive product offerings, precise content recommendations, and convenient venue coverage, enhancing the user experience [10]. - The AI-driven platform will support multi-intent recognition and personalized content recommendations based on user preferences, aiming to meet diverse consumer needs [10].