春节期间，一位游客为了"深圳之眼"专门从外地赶到深圳打卡，他在微博强调说"现实看比电影里还要更 震撼"。"深圳之眼"是电影《惊蛰无声》的取景地，这个科幻感十足的巨型穹顶在电影里格外吸睛，也因 此吸引了众多游客。 除《惊蛰无声》外，多部热片均联动地方文旅释放消费动能：《飞驰人生3》激活西部自驾游；《镖人： 风起大漠》再次将新疆克拉玛依魔鬼城苍凉壮阔的大漠戈壁、鬼斧神工的雅丹地貌带回观众视野；浙 江、河南、山西等地也在灯会庙会中融入春节档IP元素，探索沉浸式节庆消费。 今年春节档票房超57亿元，与去年的票房奇迹相比，有一定差距。但票房之外，"电影+文旅"正在兴起， 这是当下正在流行的新风潮。"电影+文旅"一般有三个核心客群：Z世代年轻人、新中产家庭、资深粉丝 群体。他们更注重体验，更愿意花费时间和金钱，这些群体也热衷在社交平台分享，带动"电影+文旅"现 象走红。北京第二外国语学院旅游科学学院教授王金伟表示，当前电影产业正在突破单纯的影院业态。 未来有望发展成为消费行业增长的新动能。 《新闻联播》报道图/ 这些变化意味着，电影不再是孤立的内容商品，而是连接文化、消费与实体经济的价值枢纽。国家电影 局近期发布数据，据 ...

从AI一键下单，到跟着电影去取景地打卡，再到一杯免单奶茶的温暖陪伴……大麦娱乐旗下灯塔研究院今日发布《2026年春节档电影市场洞察报告》， 报告显示，2026年春节档正展现出前所未有的"电影+"融合消费图景。 春节前夕，千问APP正式接入大麦APP，开启AI智能购票新体验。数据显示，用户通过千问APP直接下单购买的电影票票房环比激增66倍，其中近八成订 单集中于《飞驰人生3》与《惊蛰无声》。 作为连接电影、演唱会、旅游等40多个"现实娱乐"品类的超级入口，大麦APP在春节期间特别推出一系列"电影+"优惠活动，以会员买一赠一、家庭观影 套票、"灯会+电影"双人券包、民俗福利券等多样化权益助力"跟着电影去旅游"成为新年俗。大麦娱乐数据显示，今年春节，大麦平台上线旅游服务项目 超1200个，灯会庙会、民俗活动逾100场，有效连接跨业态消费。 2026年春节档再次印证，电影早已不是孤立的文化商品，而是串联情绪、场景与实体经济的价值枢纽。而大麦娱乐凭借其在线下娱乐内容、消费场景、产 品平台与生态协同方面的前瞻性布局，正以一个产业样本的姿态，参与并推动"电影+"价值外溢的探索进程。 扬子晚报/紫牛新闻记者孔小平 校对盛媛 ...

从地域分布来看，三四线票房占比近53%，下沉趋势进一步加强。其中，《飞驰人生3》《惊蛰无声》《熊出没·年年有熊》《熊猫计划之部落奇遇记》4部 影片在下沉市场票房占比均超五成；《熊出没·年年有熊》下沉表现最为显著。城市票房排行中，上海、北京、广州、成都、深圳位列前五，沈阳、佛山在 城市排名中同比上升幅度最大。 东方网记者熊芳雨2月24日报道：大麦娱乐旗下灯塔研究院今天发布《2026年春节档电影市场洞察报告》。报告显示，2026年春节档总票房达57.52亿，总观 影人次1.20亿，电影《飞驰人生3》《惊蛰无声》《镖人：风起大漠》分列档期票房前三名。 2026年春节档：社交需求稳定，下沉趋势加强，男性用户占比提升 灯塔研究院报告显示，2026年春节档平均票价47.8元，创2021年以来新低，观众观影门槛进一步降低；总场次超435万，创春节档历史新高；双人观影占比 48.5%、多人观影占比22.2%，双人和多人观影合计占比再破70%，社交需求仍是春节档观影的稳定基石。 影片热映的同时，也点燃了线下文旅热潮。大麦娱乐参与出品的电影《惊蛰无声》90%以上场景在深圳取景。影片上映后，福田CBD、南山K11大厦、光明 科学城 ...

从AI一键下单，到跟着电影去取景地打卡，再到一杯免单奶茶的温暖陪伴，2026年春节档正展现出前 所未有的"电影+"融合消费图景。 "跟着电影品美食"的消费新风尚，也在大麦APP与淘宝闪购的联动中全面落地。春节期间，大麦APP和 淘宝闪购在全国19城开启500场《惊蛰无声》包场活动。此外，用户在淘宝闪购免单活动页买电影票即 可解锁奶咖免单特权。 作为连接电影、演唱会、旅游等40多个"现实娱乐"品类的超级入口，大麦APP在春节期间特别推出一系 列"电影+"优惠活动，以会员买一赠一、家庭观影套票、"灯会+电影"双人券包、民俗福利券等多样化权 益助力"跟着电影去旅游"成为新年俗。大麦娱乐数据显示，今年春节，大麦平台上线旅游服务项目超 1200个，灯会庙会、民俗活动逾100场，有效连接跨业态消费。 2026年春节档再次印证，电影早已不是孤立的文化商品，而是串联情绪、场景与实体经济的价值枢纽。 而大麦娱乐凭借其在线下娱乐内容、消费场景、产品平台与生态协同方面的前瞻性布局，正以一个产业 样本的姿态，参与并推动"电影+"价值外溢的探索进程。 来源：北京日报客户端 春节前夕，千问APP正式接入大麦APP，开启AI智能购票新体验 ...

Core Insights - The report from Lighthouse Research Institute indicates that the total box office for the 2026 Spring Festival period reached 5.752 billion yuan, with total audience attendance at 120 million, highlighting a strong market performance [1] - The top three films during this period were "Fast and Furious 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert," showcasing a diverse range of genres appealing to audiences [1][5] Box Office Performance - The average ticket price during the 2026 Spring Festival was 47.8 yuan, the lowest since 2021, indicating a further reduction in viewing barriers for audiences [1] - Total screenings exceeded 4.35 million, setting a historical high for the Spring Festival period [1] - "Fast and Furious 3" led the box office with over 2.9 billion yuan, while "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" followed with 867 million yuan and 806 million yuan, respectively [5] Audience Demographics - The report noted a significant increase in male audience participation, with male viewers contributing to a more balanced gender ratio in the Spring Festival box office, a shift attributed to the popularity of certain films [5] - Female audience representation remained above 60% from 2023 to 2025, but the current year saw a notable rise in male viewers [5] Market Trends - The report highlights a strengthening trend towards lower-tier cities, with third and fourth-tier cities accounting for nearly 53% of the box office [3] - Films like "Fast and Furious 3" and "Silent Awakening" performed particularly well in these markets, with over 50% of their box office coming from lower-tier cities [3] Consumer Behavior and Innovations - The integration of AI in ticket purchasing through the Qianwen APP has led to a 66-fold increase in ticket sales, with a significant concentration of orders for the top films [6] - The success of films has also spurred a surge in offline tourism, with key filming locations becoming popular destinations for audiences, enhancing the "movie+" consumption model [9] Industry Evolution - The 2026 Spring Festival demonstrated that films are no longer isolated cultural products but serve as a nexus connecting emotions, scenes, and the real economy [10] - The strategic positioning of companies like Damai Entertainment in the entertainment ecosystem is facilitating the exploration of value expansion through the "movie+" model [10]

Core Insights - The report from Lighthouse Research Institute indicates that the total box office for the 2026 Spring Festival period reached 5.752 billion, with total audience attendance at 120 million, highlighting significant growth in the film market during this period [1] Group 1: Box Office Performance - The top three films during the Spring Festival were "Fast Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert," with box office earnings of over 2.9 billion, 867 million, and 806 million respectively [6] - The average ticket price for the Spring Festival was 47.8 yuan, the lowest since 2021, indicating a further reduction in viewing barriers for audiences [2] - The total number of screenings exceeded 4.35 million, setting a historical high for the Spring Festival [2] Group 2: Audience Demographics - The proportion of male viewers increased significantly, with male audience participation rising due to the popularity of films like "Fast Life 3" and "Bounty Hunter: Wind Rises in the Desert," leading to a more balanced gender ratio in the audience [6] - The share of box office revenue from third and fourth-tier cities reached nearly 53%, indicating a strengthening trend towards lower-tier markets [4] Group 3: Consumer Behavior and Trends - The integration of AI ticket purchasing and tourism experiences has created a new "movie+" consumption landscape, with a 66-fold increase in ticket sales through the AI-enabled platform [8] - Major filming locations for "Silent Awakening" became popular tourist spots, driving local tourism and consumer spending [8] - The collaboration between Dama APP and Taobao Flash Sale introduced various promotional activities, enhancing the connection between film viewership and local consumption [8] Group 4: Industry Implications - The 2026 Spring Festival demonstrated that films are no longer isolated cultural products but serve as a nexus for emotions, experiences, and the real economy [10] - Dama Entertainment's strategic positioning in offline entertainment content and consumption scenarios is driving the exploration of the "movie+" value extension [10]

智通财经APP获悉，2月14日，千问推出"超级免单卡"，"请客活动"延长3天。与第一波免单卡相比，"超级免单卡"使用范围更广，除了可以点餐饮、囤年货 外，还可以一句话让AI买电影票、订酒店、景点门票、机票。据悉，2月8日，千问APP正式接入大麦APP，实现从影片推荐、智能选座到支付出票的完整流 程。在春节档观影高峰来临之际，大麦电影票的纳入，丰富了"超级免单卡"的消费生态，为 AI融入日常生活消费开拓了重要文娱场景。 ¥25千问超级免单卡 1 张待领取 > 有效期至4月30日 式 超级免单卡,餐饮、电影、酒店、机票都可用 邀请新用户得超级免单卡 20 000 每人最多可得10张 ...

Group 1 - The core viewpoint of the news is that Damai has been recognized as the top app for the post-00s demographic in 2025, highlighting its appeal among younger consumers [1] - Damai's user base has surpassed 300 million, with over 40% of its users being from the post-00s generation, establishing it as a leading ticketing platform for young entertainment consumption [1] - The platform has undergone a comprehensive upgrade in 2025, leveraging AI technology to create a fast, comprehensive, accurate, and accessible entertainment consumption service system [1] Group 2 - Damai covers over 40 categories, including movies, concerts, music festivals, dramas, stand-up comedies, exhibitions, sports, and tourism, transitioning from a ticketing platform to a one-stop entertainment ticketing service [1] - The platform has integrated over 12,000 cinemas, 20,000 venues, and 100,000 popular attractions, enhancing its service offerings [1]

每逢热门演出开票，"一票难求"已成常态，而"机刷"行为更加剧了票务资源的紧张，扰乱市场秩序，侵 害普通消费者公平购票权益。日前，大麦诉郑某某销售抢票软件不正当竞争案在入选"最高人民法院 2024年人民法院知识产权典型案例"后，又成功获选"2025年度中国十大文娱法事例"。作为全国首例明 确认定销售抢票软件构成不正当竞争的判例，此案为整治"机刷"乱象提供了司法支撑，切实维护了演出 票务市场秩序与消费者合法权益。 据了解，2023年，郑某某通过其运营的"全职程序员软件开发工程师"网店，销售一款针对大麦APP的抢 票外挂软件。该软件借助技术手段模拟并循环发送购票请求，帮助用户绕过大麦平台"先到先得"的购票 规则，以此提升抢票成功率。大麦随即提起诉讼，主张该行为妨碍了大麦APP的正常运营，损害了平台 的合法权益，破坏了公平的购票秩序，已构成不正当竞争，请求法院判令郑某某赔偿经济损失及合理开 支。 2024年12月30日，北京市东城区人民法院针对此案作出一审判决。法院认定，郑某某为大麦用户提供抢 票服务，利用大麦的经营活动和用户群体作为自身资源牟利，属于市场竞争行为。该行为增加了大麦的 运营成本，干扰了平台的经营决策， ...

Core Viewpoint - The case of Damai suing Zheng for selling ticket-snatching software has been recognized as a significant legal precedent in combating unfair competition in the ticketing market, aiming to protect consumer rights and maintain market order [1][2]. Group 1: Case Background - In 2023, Zheng sold a ticket-snatching software targeting the Damai APP, which used technical means to bypass the platform's "first-come, first-served" ticket purchasing rules, increasing the success rate of ticket acquisition [1]. - Damai filed a lawsuit claiming that Zheng's actions disrupted the normal operation of the Damai APP and violated fair ticket purchasing practices, constituting unfair competition [1]. Group 2: Court Ruling - On December 30, 2024, the Beijing Dongcheng District People's Court ruled that Zheng's actions constituted unfair competition as they exploited Damai's user base for profit, increased operational costs, and infringed on consumer rights [2]. - The court ordered Zheng to compensate Damai for economic losses and reasonable expenses, with the ruling taking effect on January 24, 2025 [2]. Group 3: Implications and Future Outlook - The case sets a precedent by integrating platform competition interests, consumer rights, and public interest into the review process under the Anti-Unfair Competition Law, providing a model for its application in the ticketing sector [2]. - Following the case, Damai intercepted over 6 billion malicious ticket-snatching requests in 2025 and assisted law enforcement in cracking down on black market operations, indicating a commitment to maintaining fair ticketing practices [2].