Core Insights - The 11th World Tourism Economy Forum, themed "New Quality Productivity: New Engine for World Tourism Economy," was successfully held in Harbin, Heilongjiang from December 15 to 17, 2025, aiming to promote sustainable global tourism economic development [1][2][3] Group 1: Forum Overview - The forum was co-hosted by the Heilongjiang Provincial Government and the World Tourism Economy Research Center, with participation from over 1,500 guests from more than 30 countries and regions, including representatives from various international organizations and government officials [2][3] - The event marked a strategic upgrade as it moved from Macau to Heilongjiang, emphasizing the region's unique advantages and potential for tourism development [3][4] Group 2: Key Speakers and Their Messages - Keynote speeches highlighted the importance of the forum in fostering international cooperation and sustainable tourism development, with notable figures such as the Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference and the Secretary-General of the United Nations World Tourism Organization [3][4][5] - The forum's theme aligns with China's 14th Five-Year Plan, focusing on developing new quality productivity and modern industrial systems, showcasing Heilongjiang as a strategic starting point for these initiatives [3][4] Group 3: Achievements and Future Directions - The forum has established itself as a significant platform for global tourism dialogue, having attracted over 14,000 participants from more than 90 countries since its inception in 2012 [5][6] - Harbin was awarded the "World Ice and Snow Tourism Excellence City" certificate, recognizing its innovative contributions to the ice and snow tourism sector, which has become a model for high-quality and sustainable tourism development [5][6]

Core Viewpoint - The World Tourism Economic Forum held in Harbin, Heilongjiang, marks a significant milestone as it moves from Macau, emphasizing the importance of global tourism collaboration and the potential of Heilongjiang as a tourism destination [1][2][3]. Group 1: Forum Overview - The forum attracted over 1,200 guests from 24 countries and regions, including representatives from international organizations, cultural tourism departments, and various Chinese provinces [1][2]. - The theme of the forum is "New Quality Productivity: The New Engine of World Tourism Economy," aligning with China's 14th Five-Year Plan to develop modern industrial systems [2][3]. Group 2: Key Speakers and Their Messages - Heilongjiang's unique geographical advantages and rich cultural heritage were highlighted as key factors for attracting tourists [2]. - The Secretary-General of the United Nations World Tourism Organization emphasized the forum's role in promoting sustainable tourism and cultural exchange [2][3]. - The forum's transition from Macau to Heilongjiang is seen as a strategic upgrade, showcasing the region's potential in the global tourism landscape [2][3]. Group 3: Harbin's Tourism Development - Harbin was awarded the title of "World Ice and Snow Tourism Excellence City," recognizing its innovative contributions to ice and snow tourism [3]. - The city has successfully transformed its natural resources into world-class travel experiences, contributing to the global tourism economy [3]. Group 4: Forum's Historical Context - Established in 2012 in Macau, the World Tourism Economic Forum has hosted ten sessions, attracting over 14,000 participants from more than 90 countries and regions [4].

Core Insights - Harbin has transformed into a popular winter tourism destination, aiming for year-round appeal through upgrades and innovations in its attractions [2][6] - The 27th Harbin Ice and Snow World has expanded its area to 1.2 million square meters, incorporating new interactive and technological experiences based on visitor feedback [6][7] - The city is enhancing its public services and infrastructure to improve the overall visitor experience, including transportation and amenities [9] Group 1: Tourism Development - The 27th Harbin Ice and Snow World opened with a theme of "Ice and Snow Fairy Tale World," attracting significant visitor interest [2] - The introduction of the panda exhibit at Sun Island has made it a popular destination, with long queues during peak times [3][4] - The historical cultural district has been revitalized, receiving over 714,000 visitors during the National Day and Mid-Autumn Festival, marking a growth of over 100% [4] Group 2: Infrastructure and Services - Harbin's transportation department has improved metro capacity and service frequency to accommodate increased tourist traffic [9] - Emergency services and multilingual support have been enhanced at key tourist locations to ensure visitor safety and comfort [9] - The city has opened over 500 public ice and snow sports venues for free access to both residents and tourists [8] Group 3: Visitor Experience - New activities such as winter fishing and snow sports have been introduced to enhance the winter experience for visitors [6][7] - The city aims to maintain a balance between innovation in tourism offerings and the warmth of hospitality, ensuring a welcoming environment for all [8][9] - The focus on creating immersive and educational experiences for families has led to an increase in the proportion of family visitors [3]

Group 1 - The upcoming winter season has led to significant preparations in Harbin, Heilongjiang, with major ice and snow attractions entering a phase of construction and renovation [1] - The 27th Harbin Ice and Snow World is themed "Ice and Snow, Fairy Tale World," with the snow-making system already activated. This year's park area has expanded by 200,000 square meters compared to last year, and the overall ice and snow usage is expected to increase by approximately 15% [3] - The Sun Island Scenic Area has closed for preparations for the 38th Sun Island Snow Expo, utilizing "digital rehearsal" technology for structural stability testing of large snow sculptures through 3D modeling and fluid dynamics simulation. The expo is set to open in January next year, featuring a series of creative snow sculptures for an immersive ice and snow art experience [5]

Core Points - The 2025-2026 winter ice and snow tourism campaign in Heilongjiang was announced, highlighting Harbin's ice and snow attractions for this winter [1] Group 1: Ice and Snow Attractions - Harbin plans to create three flagship ice and snow tourism parks, each exceeding one million square meters in area [2] - Harbin Ice and Snow World will expand from 1 million square meters to 1.2 million square meters, utilizing 400,000 cubic meters of ice, incorporating more technology, fairy tale IPs, international architecture, city landmarks, and entertainment projects [2] - The Sun Island Snow Expo will cover 1.5 million square meters, using 120,000 cubic meters of snow, featuring over 260 artistic snow sculptures and various interactive scenes [2] - The Songhua River Ice Carnival will span 1.45 million square meters, offering over 60 ice entertainment activities, creating a festive atmosphere for thousands of visitors [2] - Additional attractions along the Songhua River will include large snowmen and themed parks to cater to diverse visitor experiences [2] Group 2: Skiing Opportunities - This winter, over 20 ski resorts will open in Harbin, offering more than 70 ski trails suitable for beginners, intermediates, and advanced skiers [3] - The Yabuli National Ski Resort will open on November 7, featuring interconnected ski areas for a seamless skiing experience [3] - Nearby ski resorts have been upgraded to enhance the skiing experience, providing thrilling opportunities for skiing enthusiasts [3]