当2.2亿老年人遇见人工智能，不仅是一场技术普及，更是一次深刻的社会变革。这份报告揭示了令人惊喜的真相：老年人不是科技的旁观者，而是充满潜 能的深度参与者。 截至2024年末，全国65岁及以上人口已达2.2亿人，占总人口的15.6%，中国正加速从深度老龄化社会向超高龄社会演进。与此同时，生成式AI用户规模在 2025年6月达到5.15亿人，半年翻了一番。 这两个看似平行的发展趋势，实际上正在快速交汇融合。阿里巴巴与浙江开放大学联合发起的"老有所AI"公益行 动，通过对5557位老年用户的深入调研，为我们描绘了一幅"银发+AI"的生动图景。 趋势一：城乡老人"各有所AI"，高黏性有活力 调研数据打破了我们的刻板印象：虽然高龄老人使用AI的比例较低，但他们一旦开始使用，反而黏性更大、频次更高。6个年龄段（50-55岁至76岁+）的AI 使用率从69.67%递减至42.52%，但高频用户占比却从29.94%递增至45.05%。 这一现象同样出现在城乡差异中。随着地域从城市下沉到农村，老人AI认知普及率明显下降，但农村组的高活用户占比反而更高。这说明接触和学习是主 要门槛，一旦跨越，AI就能有效解决痛点，形成使用习惯 ...

Core Insights - The report highlights the potential of the elderly population as deep participants in the AI era, particularly in areas such as home care, health care, nursing, emotional companionship, and career continuation [1] Current Situation - The main barriers for elderly users in adopting AI are exposure and learning, with AI usage rates decreasing as age increases. The usage rates for different age groups are 69.67% (50-55), 67.32% (56-60), 60.04% (61-65), 55.29% (66-70), 50.26% (71-75), and 42.52% (76+) [2] - High-frequency users among these age groups show a trend where older users, once engaged, exhibit stronger retention and higher usage frequency [2] - Over 70% of elderly respondents expressed a need for more user-friendly products and training, indicating confidence in AI's potential benefits [3] Future Trends - The report identifies eight trends in AI application for the elderly, suggesting that AI will significantly enhance both personal and institutional service capabilities [5] - AI products in health care, such as the "health assistant" in the Quark app, provide accurate information, helping the elderly access knowledge easily [5] - Institutions like hospitals are seen as amplifiers of AI value, with AI enhancing service efficiency and quality for elderly patients [5][6] Consumption Insights - The "AI + Silver Economy" is driving product innovation, with significant consumption growth in elderly-friendly smart products. For instance, sales of smart wristbands and watches with elderly-friendly features increased by over 200% and 350%, respectively, from January to August this year [7] - AI companionship robots and monitoring devices are also seeing substantial sales growth, with smart robots' sales increasing nearly 200% [7] Travel and Leisure - AI is aiding elderly consumers in travel planning, with platforms like Fliggy offering intelligent travel assistants that simplify decision-making [8] - The purchase of smart translation devices by the elderly has surged by nearly 300% this year, indicating a growing interest in technology that facilitates travel [8] Challenges in Robotics - The report notes that while there is excitement around humanoid robots and AI companionship, practical challenges remain, such as the current limitations in technology and the need for effective integration into care settings [9][10] - Specialized robots for care tasks are becoming more viable, suggesting a collaborative approach where robots assist caregivers rather than replace them [9]

Core Insights - The report released by Alibaba and Zhejiang Open University highlights the potential of the elderly population as active participants in the AI era, particularly in areas such as home care, healthcare, nursing, emotional companionship, and career continuation [1] Current Situation - The main barriers for elderly users in adopting AI are exposure and learning, with AI usage rates decreasing with age: 69.67% for ages 50-55, down to 42.52% for those 76 and older [2] - High-frequency users of AI among older age groups show a paradox where older users, despite lower overall usage rates, exhibit higher engagement once they start using AI [2] User Feedback - Over 70% of elderly respondents expressed a need for "more user-friendly products" and "more training," indicating confidence in AI's potential benefits [3] - Significant differences in perceptions and usage of AI exist across various demographics, necessitating a stratified approach to AI promotion [3] Future Trends - The report identifies eight trends indicating that AI will enhance both personal and institutional capabilities for the elderly, particularly in health literacy and information access [4] - AI applications in healthcare, such as the Quark App's "health assistant," provide accurate information to elderly users, improving their access to reliable health knowledge [4] Business Opportunities - The "AI + Silver Economy" is driving product innovation, with significant sales growth in elderly-friendly smart products, achieving triple-digit growth on platforms like Taobao and Tmall over the past year [6] - Sales of smart wearables with elderly-friendly features have seen over 200% and 350% year-on-year growth for smart bands and smartwatches, respectively [7] Emerging Products - New elderly-friendly products, such as palm vein locks, have seen sales growth of nearly 150%, addressing common issues faced by older adults [7] - AI-driven travel assistants are helping elderly users plan trips, with platforms like Fliggy offering tailored travel solutions [7] Challenges in Robotics - The report notes that while there is excitement around humanoid robots and AI companions, practical challenges remain in the elderly care sector, including a lack of mature technology and knowledge [9] - Collaborative care models, where robots assist human caregivers, are suggested as a more feasible approach to enhance elderly care [9] Limitations of AI Companionship - Current AI companionship products face limitations in interaction and emotional understanding, suggesting they should serve as supplementary support rather than replacements for human relationships [10]