大厂抢滩：AI时代的硬件必争之地 从产品力来看，以夸克S1为代表的系列产品，成功突破了智能AR眼镜"算力、续航、重量"的不可能三 角。在显示层面，它解决了衍射光波导方案普遍存在的色散、字体模糊、彩虹边等问题；续航上采用镜 腿可拆卸电池设计，满足全天不间断使用需求；而包含镜片、框架、骨传导模块、芯片及双光机在内的 整机重量仅51克，外观贴近普通眼镜，佩戴毫无负担。此外，接入阿里系高德导航、AI大模型、支付 等功能后，产品响应速度与实用性大幅提升，即便对标行业龙头Meta的旗舰产品也不落下风。 最近，夸克智能眼镜正式发售，朋友圈里晒单热潮再起，那股新鲜劲儿仿佛让人重回十多年前"土豪"们 晒iPhone的年代。作为被寄予厚望的下一代核心硬件，智能AR眼镜正加速走进大众生活，其爆发态势 早已在数据中显现——2025年"双11"期间，天猫AI眼镜成交额暴涨2500%，京东同品类成交增速达 346%，直接登顶3C数码榜首。夸克AR眼镜的爆火，不仅印证了市场潜力，更标志着智能AR眼镜 的"iPhone时刻"已悄然降临。 夸克的爆发绝非偶然，背后是阿里在AI时代的战略布局。当前，AI引领第四次工业革命，软件端AI能 力已然溢 ...

智通财经APP获悉，根据IDC最新发布的《全球智能眼镜市场季度跟踪报告》，2025年第三季度全球智能眼镜(Smart Eyewear)市场出货 量429.6万台，同比增长74.1%。其中全球音频和音频拍摄眼镜市场出货量299.4万台，同比增长287.5%；AR/VR市场出货130.2万台，同 比下滑23.2%。 三季度Meta(META.US)推出Ray-Ban Meta二代、Oakley运动线及Meta Display新品，凭借创新硬件和丰富的产品矩阵，迅速获得市场关 注，市场份额达到75.7%，稳居主导地位。全球市场前五名中，除Meta外，有小米(01810)、雷鸟、Xreal和Viture四家中国厂商入围，并 且中国厂商在智能眼镜领域的创新能力和国际竞争力仍在持续提升中。从区域表现来看，北美、西欧、中国及亚太(不含中国、日本)市 场均实现50%以上的同比增长，其中西欧以106.5%的增速位居全球首位。 中国市场 2025年第三季度中国智能眼镜(Smart Eyewear)市场出货量62.3万台，同比增长62.3%。 三季度经历新品集中上市后的环比短暂回落，但同比增速依然显著。其中官宣支持大模型的产品占比 ...

行业方面，AI眼镜密集出新。阿里自研AI眼镜夸克S1首发售罄；理想发布主打"人-车-家"生态的AI眼镜 Livis，谷歌联合XREAL预告将深度集成Gemini与XR的新品；Meta调整策略，业务重心由元宇宙业务转 向AI与眼镜硬件。其他方面，字节旗下豆包推出具备系统级AI交互能力的功能样机nubia M153，迈出软 硬一体协同的重要一步，引发市场强烈关注。 银河证券表示，我们认为AI应用将是接下来及明年的科技板块投资重要关注点，端侧AI仍在探索阶 段，建议持续关注产业相关进展。此外，继续关注苹果链和新型消费电子品类投资机会。 以上内容与数据，与有连云立场无关，不构成投资建议。据此操作，风险自担。 12月8日上午，A股三大指数集体上涨，上证指数盘中上涨0.50%，通信设备、券商、航天军工等板块涨 幅靠前，煤炭、能源设备跌幅居前。消费电子走强，截至10:23，消费电子ETF（159732）上涨1.12%， 其成分股佰维存储上涨6.91%，东山精密上涨5.12%，胜宏科技上涨4.85%，信维通信上涨3.81%，兆易 创新上涨2.97%。 消费电子ETF（159732）跟踪国证消费电子指数，主要投资于业务涉及消费 ...

Core Insights - The electronic industry index increased by 1.17% during the week of December 1-5, 2025, driven by the emergence of AI glasses and improvements in the supply-demand dynamics of the panel industry [1][2] - The optical and optoelectronic sector led the gains with a rise of 4.28%, followed by consumer electronics at 1.32% and semiconductors at 1.02% [1][2] - In the overseas technology sector, major North American indices rose due to increasing expectations of interest rate cuts and a recovery in global risk appetite, with the Philadelphia Semiconductor Index up by 3.84% [1][2] Industry Updates - AI terminal products are being launched intensively, with notable releases including the Quark S1 AI glasses from Alibaba and the Livis AI glasses from Li Auto, which emphasize an integrated "person-vehicle-home" ecosystem [2] - Meta is shifting its focus from the metaverse to AI and hardware, indicating a strategic pivot in its business model [2] - The U.S. Secretary of Commerce has been meeting with leaders in the robotics industry, suggesting potential administrative actions in 2026 [2] Market Developments - The successful listing of Moore Threads on the STAR Market on December 5, 2025, saw its stock price surge by 468.8%, reaching a market capitalization of over 280 billion [3] - The DeepSeek-V3.2 model was released, showcasing enhanced capabilities that may further enrich the open-source model ecosystem [3] - The HBM4 supply competition is intensifying, with Samsung completing production readiness and Micron exiting the retail storage business to focus on AI storage chips [3] Investment Recommendations - The recent launches of AI products are expected to catalyze the consumer electronics sector, although challenges related to privacy and security remain [4] - The successful IPO of Moore Threads and the high subscription interest in Mu Xi shares indicate a rapid capitalization of computing chips [4] - Suggested investment opportunities include companies like SMIC, Hua Hong Semiconductor, and others involved in AI and semiconductor sectors [4]