你家孩子常吃的零食也要IPO了。 投资界-天天IPO获悉，近日广东金添动漫股份有限公司（简称"金添动漫"）向港交所递交招股书，招商证券国际与中国银河国际为联席保荐人。 奇趣蛋上印着奥特曼，饼干袋里装着收藏卡，连软糖也是角色的形状……缔造这一切的是现年58岁的蔡建淳。彼时动漫风靡全国，他将IP与零食相结合打 造出趣玩食品，孩子可以"边吃边玩"，如今一年卖出超8亿元。 眼下情绪消费火爆，潮玩经济席卷而来。自泡泡玛特创造市值神话后，大批潮玩品牌排队赴港IPO。 他把零食装进动漫里卖 在潮玩食品界，蔡建淳可以说是最早吃上螃蟹的人之一。 出生于1967年，早年蔡建淳只是经营着一家普通的饼干厂。转折点发生在2000年初，《蓝猫淘气三千问》风靡全国，相关授权产品供不应求，蔡建淳开始 意识到动漫在国内市场的影响力。 彼时，"IP变现"还是个没人听说过的新鲜词，但蔡建淳敏锐地发现，给零食披上动漫的外衣，能够产生意想不到的吸引力。2004年，他创立上海添乐卡通 食品销售发展有限公司，开始探索IP趣玩食品生意。 所谓"IP趣玩食品"，通俗来说就是从包装、赠品等方面着手，将动漫元素融入到传统零食当中。比如一包奥特曼主题的软糖，里面附 ...

Core Viewpoint - The article discusses the upcoming IPO of Guangdong Jintian Animation Co., Ltd., which has successfully combined popular IPs with snack foods, creating a lucrative market segment known as "IP fun food" [5][10]. Company Overview - Jintian Animation, founded by Cai Jianchun, has integrated anime elements into traditional snacks, significantly enhancing their appeal and pricing power [7][8]. - The company has over 600 active SKUs and holds licenses for 26 popular IPs, including Ultraman, Peppa Pig, and Disney characters [10][12]. Financial Performance - The company reported revenues of RMB 5.96 billion, RMB 6.64 billion, and RMB 8.77 billion for 2022, 2023, and 2024 respectively, with gross margins increasing from 26.6% to 33.7% during the same period [12]. - The majority of revenue (over 96%) comes from the sales of IP fun foods, with candy and biscuits contributing approximately 66.2% of total revenue [12][14]. Market Position - Jintian Animation is the largest IP fun food company in China, holding a market share of 7.6%, trailing only behind multinational companies like PepsiCo and Mars [14]. - The company's gross and net profit margins are projected to reach 33.7% and 14.8% respectively by 2024, outperforming competitors like Three Squirrels and Bestore [14]. Distribution Channels - The company has diversified its distribution network, increasing direct sales from 3.5% to 33.1% over three years, primarily through partnerships with retail stores and e-commerce platforms [12][14]. Industry Trends - The article highlights a growing trend in the snack industry where companies are increasingly collaborating with IPs to enhance product value, driven by the emotional connection consumers have with these brands [17][18]. - The success of companies like Pop Mart, which has seen its market value soar, indicates a robust demand for IP-related products in the current market [17][18].