Group 1 - The core viewpoint of the articles highlights a significant transformation in the consumer market driven by the Z generation, which is reshaping consumption patterns and preferences towards cultural and emotional values rather than just price [1][4][10] - The new consumption era is marked by a surge in IPOs, with companies like Hu Shang A Yi experiencing an oversubscription of 509 times, indicating strong market confidence in new consumer brands [2][12] - The shift from "price-driven" to "craft and design-driven" consumption is exemplified by the rise of brands like Lao Pu Gold, which cater to the cultural aspirations of younger consumers [4][10] Group 2 - The Z generation, comprising over 260 million individuals in China and more than 2 billion globally, is becoming the main force in the new consumption landscape, emphasizing emotional resonance and cultural identity in their purchasing decisions [3][6][12] - New consumer brands are successfully capturing specific cultural or emotional trends, leading to a distinct narrative that differentiates them from traditional consumption upgrades [7][10] - The integration of cultural elements into product design and marketing strategies is becoming essential for brands to resonate with the younger demographic, as seen with companies like Mi Xue Bing Cheng and Ba Wang Cha Ji [11][14] Group 3 - The upcoming wave of new consumer companies going public in 2025 is seen as a signal for a new offensive in the market, supported by government policies promoting traditional culture and domestic consumption [12][13] - The rise of domestic brands is facilitated by technological and cultural empowerment, allowing them to build competitive advantages and explore international markets [13][14] - Successful brands are expected to leverage cultural sensitivity, data analytics, and agile supply chains to navigate the complexities of the evolving consumer landscape [10][15]