Summary of the Conference Call for HaoYue Care Company Overview - **Company**: HaoYue Care - **Industry**: Baby and adult hygiene products Key Points Financial Performance - In the first half of 2025, HaoYue Care achieved revenue of 3.3 billion yuan, a year-on-year increase of 3.13%, but net profit significantly declined due to high sales expenses, with a sales expense ratio reaching 43% [2][4] - For Q2 2025, revenue was 8.5 billion yuan, a year-on-year growth of 26.07%, but net profit fell by 46% to 580 million yuan [3] - The gross margin for Q2 was 31.36%, an increase of 1.05 percentage points year-on-year, while the net margin was 6.82%, a decrease of approximately 9 percentage points [3] Product and Market Strategy - HaoYue Care is focusing on promoting new products with higher unit prices and gross margins to enhance overall profitability [2][3] - The company has launched several new products, leading to increased sales expenses, particularly in online marketing [6] - The company’s own brands, such as Thailand's Sunny Baby and domestic wet wipes, have achieved double-digit growth, but face challenges from changes in TikTok platform rules and intensified competition [2][12] International Expansion - HaoYue Care is investing in overseas markets, specifically in Peru and Tanzania, to leverage geographical advantages and cost benefits [5] - The Peru project aims to serve the entire Latin American market, while the Tanzania project targets the rapidly growing East African market [5] - The construction period for these projects is expected to be around two years, with some production lines potentially starting earlier [7] ODM and Competitive Landscape - The ODM business for diapers saw double-digit growth in Q1 2025, but faced a decline in Q2 due to negative events affecting a key client [18] - The company has adjusted pricing strategies to maintain good relationships with downstream clients amid rising logistics costs [14] Future Outlook - The company anticipates that the recent government policies promoting childbirth will eventually lead to an increase in newborn birth rates, positively impacting the baby hygiene products market [19] - Future sales strategies will focus on balancing revenue growth with profitability, especially during the upcoming consumer goods sales peak season [6][8] Challenges and Adjustments - The company is facing increased sales expenses due to the need for higher marketing investments to maintain market presence [14] - Adjustments in sales strategies are planned to respond to competitive pressures and changes in market dynamics [13] Dividend and Buyback Plans - HaoYue Care has maintained a high dividend payout rate but did not declare a dividend for mid-2025 due to ongoing overseas investment plans [20] - Future dividend and buyback decisions will depend on profitability in the upcoming quarters [20]

Investment Rating - The investment rating for the company is "Buy-A" with a target price of 61.06 CNY, maintaining the rating [5][12]. Core Views - The company reported a revenue of 2.929 billion CNY for 2024, a year-on-year increase of 6.25%, while the net profit attributable to shareholders was 388 million CNY, a decrease of 11.65% [1]. - The acquisition of Hubei Sibao is expected to enhance the brand value and market share of the company's products, particularly the "Jieting" brand [3]. - The company is focusing on expanding its overseas market presence, particularly in Thailand, through a multi-channel strategy [3]. Financial Performance - In 2024, the company achieved revenues of 2.060 billion CNY from baby hygiene products, 0.552 billion CNY from adult hygiene products, and 0.232 billion CNY from other products, with respective year-on-year growth rates of 4.3%, -0.5%, and 57.6% [2]. - The gross margin for 2024 was 27.91%, an increase of 0.97 percentage points year-on-year, while the net margin was 13.23%, a decrease of 2.68 percentage points [11]. - The company expects revenues to grow to 3.921 billion CNY in 2025, representing a year-on-year growth of 33.84% [12]. Market Strategy - The company plans to leverage its production bases across China to enhance production efficiency and reduce logistics costs [3]. - The strategy includes deepening the local market presence in Thailand and expanding into surrounding countries [3]. Future Projections - The projected net profit for 2025 is 496 million CNY, with a year-on-year growth of 27.95% [12]. - The company anticipates a steady increase in revenue and profit over the next few years, with expected revenues of 4.392 billion CNY in 2026 and 4.969 billion CNY in 2027 [12].