在全球纺织服装贸易版图中，山东企业正以创新姿态书写"出海"新篇章。 数据显示，2024年，韩国、美国、东盟稳居山东纺织服装出口前三大市场，同比增速分别达2.3%、 9.9%、16.3%，合计贡献45.2%的出口份额。与此同时，山东纺织服装企业加速向新兴市场进军，拉丁 美洲和欧洲市场出口额分别激增16.1%和15.2%，勾勒出一幅多元拓展的国际化图景。 主动求变，开拓新兴市场 在山东夏津经济开发区的费特制衣有限公司(下称"费特制衣")生产车间内，裁剪设备精准运转，缝纫工 人指尖翻飞，一件件婴童服装快速成型。"这批货将发往加拿大、日本、韩国等10余个国家，目前订单 已排至9月。"费特制衣负责人田春丽对经济导报记者介绍。 这家曾依赖单一市场的企业正经历着深刻转型，美国市场一度占据其出口总额的95%，随着国际贸易 环境变化，企业主动求变。"面对关税波动，我们必须打破依赖，开辟新赛道。"田春丽表示，自2019 年起，公司组建专业外贸团队，携产品奔赴德国、法国、日本等国参加展会。"语言不通就用翻译软 件，时差不便就熬夜沟通，我们带着诚意敲开了新市场一个个大门。" 五年间，费特制衣的市场版图发生了显著变化，2023年，非美 ...

Core Viewpoint - The company has successfully diversified its market presence and improved operational efficiency through innovation and strategic market expansion, particularly in response to changing trade dynamics with the U.S. [1][2][3] Group 1: Market Diversification - The company, specializing in children's knitted clothing, has shifted focus from a heavy reliance on the U.S. market, which previously accounted for over 95% of its exports, to exploring new markets in Canada, Japan, South Korea, and Singapore [2] - Following the U.S.-China trade tensions, the company proactively sought to reduce its dependence on the U.S. by participating in international textile exhibitions in Germany, France, and Japan, successfully securing new orders despite language barriers [2] - As of early 2023, over 50% of the company's products are now sold in markets outside the U.S., with exports to the U.S. dropping to less than 10% of total sales [2] Group 2: Technological Innovation and Efficiency - The company has focused on technological advancements, developing new processing techniques that enhance product quality, such as antibacterial and stain-resistant baby cotton fabrics, which have increased product value [3] - Implementation of smart manufacturing processes has led to a 20% increase in production efficiency, allowing for real-time monitoring of equipment and production parameters [3] - Industry experts suggest that companies should continue to diversify their international market presence and enhance their production capabilities to capture higher value in the supply chain [3] Group 3: Future Aspirations - The company aims to increase its presence in the domestic market and is exploring opportunities in the "Belt and Road" initiative, targeting markets in Pakistan and Malaysia [4] - Plans are in place to participate in more international trade events to secure additional orders and expand market reach [4]