Investment Rating - The investment rating for the company is "Buy" and is maintained [5] Core Insights - The company has shown resilience in a fluctuating retail environment, with its main brands maintaining stable performance while the outdoor brand matrix continues to grow significantly [8] - The company is expected to benefit from ongoing reforms in both online and offline channels, alongside the positive momentum of its FILA and outdoor brand matrix [4] Summary by Sections Brand Performance - FILA brand experienced a slight deceleration in growth with a Q3 revenue increase in low single digits, attributed to higher September temperatures affecting autumn apparel sales timing. The offline discount rate was 7.4, and online was 5.8, with inventory turnover increasing to 6X due to preparations for Double Eleven [2] - Other brands within the outdoor segment showed impressive growth, with Descente achieving a 30% revenue increase and KOLON achieving a 70% increase in Q3. Both brands maintained a healthy discount rate of 90% [3] Financial Forecast and Valuation - The revenue forecast for the company has been slightly adjusted downwards due to retail environment pressures and the impact of the integration of the Wolf Claw brand. Expected revenues for 2025, 2026, and 2027 are projected to be 793 billion, 875 billion, and 948 billion respectively, with net profits of 131 billion, 145 billion, and 160 billion [4] - The company’s current P/E ratios are projected at 15.8, 14.3, and 13.0 for the years 2025, 2026, and 2027 respectively, indicating a favorable valuation outlook [4] Financial Summary - The company’s total revenue for 2024 is projected at 70,826 million, with a growth rate of 13.58%. The net profit for the same year is expected to be 15,596 million, reflecting a significant increase of 52.36% [9]

Investment Rating - The report maintains a "Buy" rating for Anta Sports, with a target price yet to be specified [4]. Core Insights - Anta Sports reported a revenue of 70.8 billion RMB for the year 2024, representing a 14% year-on-year increase. The Anta brand achieved a revenue of 33.5 billion RMB, up 11%, while FILA generated 26.6 billion RMB, a 6% increase. Other brands, primarily Descente and KOLON SPORT, saw a significant revenue growth of 54%, totaling 10.7 billion RMB [1]. - The company's gross profit margin for 2024 was 62%, a slight decrease of 0.4 percentage points. Operating profit margin (OPM) was 23%, down 1.2 percentage points, with Anta's OPM at 21% and FILA's at 25.3% [1]. - The net profit attributable to shareholders, excluding one-time gains, was 11.9 billion RMB, reflecting a 17% increase year-on-year [1]. Brand Performance - Anta is focusing on differentiated retail strategies, moving away from a uniform approach to more targeted new retail formats, such as Anta Arena, Anta Hall, and Super Anta stores, which have shown significantly better performance than traditional stores [2]. - The Super Anta stores have achieved store efficiency three times that of traditional stores, with a customer base that includes 30-40% families and over 50% female shoppers [2]. - The new "Anta CAMPUS" stores are designed to cater to young consumers, achieving store efficiency twice that of traditional children's stores, indicating strong growth potential [2]. Multi-Brand Strategy - Descente has strengthened its brand leadership in high-end skiing and golf, achieving the top brand position in these segments. The brand is focusing on high-end retail models and plans to enhance its brand image through a large store upgrade strategy [3]. - KOLON SPORT is committed to a high-end outdoor lifestyle brand positioning, focusing on camping and hiking, and has expanded its presence in southern China, with plans for further national expansion [3]. Financial Projections - The report updates the revenue forecast for Anta Sports, projecting revenues of 78.6 billion RMB, 88.3 billion RMB, and 101.1 billion RMB for 2025 to 2027, respectively. The net profit attributable to shareholders is expected to be 13.5 billion RMB, 15.7 billion RMB, and 17.9 billion RMB for the same period [4][8].