Investment Rating - The report maintains a "Buy" rating for the company [4][9] Core Views - The company has demonstrated strong operational resilience through its multi-brand strategy, with Amer Sports reporting a 30% year-on-year revenue growth in Q3 2025, exceeding market expectations [8] - The company has adjusted its earnings forecasts for 2025-2027, projecting earnings per share of 4.69, 5.29, and 6.02 RMB respectively, down from previous estimates [3][9] - The target price is set at 112.89 HKD, based on a 22x PE valuation for 2025 [3][9] Financial Performance Summary - Revenue (in million RMB): - 2023A: 62,356 - 2024A: 70,826 - 2025E: 78,573 - 2026E: 86,489 - 2027E: 95,347 - Year-on-year growth rates: 16.2%, 13.6%, 10.9%, 10.1%, 10.2% [3][12] - Operating Profit (in million RMB): - 2023A: 15,367 - 2024A: 16,595 - 2025E: 18,143 - 2026E: 20,123 - 2027E: 22,545 - Year-on-year growth rates: 36.8%, 8.0%, 9.3%, 10.9%, 12.0% [3][12] - Net Profit Attributable to Parent Company (in million RMB): - 2023A: 10,236 - 2024A: 15,596 - 2025E: 13,175 - 2026E: 14,846 - 2027E: 16,886 - Year-on-year growth rates: 34.9%, 52.4%, -15.5%, 12.7%, 13.7% [3][12] - Earnings Per Share (in RMB): - 2023A: 3.65 - 2024A: 5.56 - 2025E: 4.69 - 2026E: 5.29 - 2027E: 6.02 [3][12] - Gross Margin: - 2023A: 62.6% - 2024A: 62.2% - 2025E: 61.9% - 2026E: 62.2% - 2027E: 62.6% [3][12] - Net Margin: - 2023A: 16.4% - 2024A: 22.0% - 2025E: 16.8% - 2026E: 17.2% - 2027E: 17.7% [3][12] - Return on Equity (ROE): - 2023A: 18.3% - 2024A: 23.4% - 2025E: 17.3% - 2026E: 17.1% - 2027E: 17.0% [3][12]

Core Insights - Anta's main brand and FILA recorded low single-digit revenue growth in Q3 2025, with other brands experiencing a growth of 45%-50% [1][2] - The company has adjusted its revenue guidance for the Anta main brand to low single-digit growth for the year, while maintaining forecasts for other brands [1][3] - The overall revenue projections for the group from 2025 to 2027 are set at 78.06 billion, 86.73 billion, and 95.55 billion yuan, with year-on-year growth rates of 10%, 11%, and 10% respectively [3] Brand Performance - Anta's main brand saw low single-digit growth in offline sales and high single-digit growth online, with inventory levels remaining healthy [1][2] - FILA's performance was strong, with mid-single-digit growth in bulk sales and high single-digit growth in e-commerce, maintaining discount levels similar to the previous quarter [2][3] - Other brands like Descente, Kelong, and MAIA reported significant revenue growth, with Kelong achieving a 70% increase and MAIA focusing on differentiated strategies for Asian women's apparel [2][3] Strategic Initiatives - The company is exploring new retail formats and optimizing operational efficiency, including the expansion of outdoor segments and increasing coverage in key commercial areas [1][3] - Anta's international expansion includes a three-year plan to open 1,000 stores in Southeast Asia and the launch of its flagship store in Los Angeles by the end of the year [2] - FILA has launched a tennis strategy and product line, renewing its sponsorship of the China Open and engaging in partnerships with universities for research and development [2]

Core Viewpoint - Anta Group is undergoing a significant anti-corruption campaign, dismissing 74 employees for serious misconduct and transferring 46 individuals to judicial authorities for criminal offenses, including high-level executives [2][3]. Group 1: Anti-Corruption Measures - Anta has strengthened its anti-corruption system, indicating that the campaign will intensify [3]. - The company has identified procurement, engineering, and marketing as high-risk areas for corruption [4]. - A regular rotation system has been implemented to mitigate risks associated with these sensitive areas [5]. Group 2: Corruption Risks in Marketing and Procurement - The marketing sector has been highlighted as particularly vulnerable to corruption due to cost opacity, with a significant number of companies on the blacklist being media-related [6][7]. - Anta is adjusting its operational structure to reduce risks, centralizing marketing activities to improve efficiency [7]. - Procurement has been identified as a major area for corruption, with specific cases of misconduct already disclosed [8]. Group 3: Market Context and Financial Performance - The sports industry is facing increasing challenges, with competitors like Li Ning and Nike reporting declining revenues [10]. - Despite these challenges, Anta reported a revenue increase of 14.3% to 38.544 billion yuan, although its net profit decreased by 8.9% to 7.031 billion yuan [11]. - The company's gross margin has also declined by 0.7 percentage points to 63.4%, indicating pressure from market competition [11]. Group 4: Urgency of Anti-Corruption Efforts - The urgency for Anta's anti-corruption measures has increased due to the heightened focus on profitability in the capital market, with the company's stock price significantly down from its peak [12]. - The overall trend in the sports market is shifting towards operational refinement, with Anta taking the lead in this initiative [13].

Group 1 - The Ministry of Commerce will introduce several policy measures to expand service consumption in September, focusing on enhancing service supply capabilities and stimulating new service consumption [1] - The Ministry has already implemented various policies this year, including initiatives for elderly tourism, home services, health consumption, and green consumption [1] - The upcoming policies will utilize fiscal and financial tools to optimize service supply and drive actual results in service consumption [1] Group 2 - Li Ning has launched an immersive theater experience called "China Li Ning World" in Shanghai, featuring five themed theaters that blend drama, interaction, and product experience [4] - The experience showcases multiple co-branded series and introduces a new logo in a 3D format [4] Group 3 - The Nordic fragrance brand Yougift will open its first store in Nanjing on August 31, offering a range of products inspired by Nordic culture and nature [6] Group 4 - Anta Group has announced a joint venture with South Korea's Musinsa to establish "Musinsa China," with Anta holding 40% and Musinsa 60% of the shares [7][8] - Musinsa China will focus on developing its own brand "Musinsa STANDARD" and multi-brand stores in the Chinese market [8] Group 5 - Meituan has opened its first self-operated discount supermarket "Happy Monkey" in Hangzhou, marking its entry into the offline retail sector [11] - The company plans to open approximately 10 stores in major cities by 2025, with a long-term goal of reaching 1,000 stores nationwide [11][12] Group 6 - Hema's budget community supermarket Hema NB has been rebranded as "Super Box Calculation NB" to enhance its brand while maintaining its community budget positioning [15] Group 7 - Anta Group reported a 14.3% increase in revenue to 38.54 billion yuan for the first half of 2025, with operating profit rising 17% to 10.131 billion yuan [16] - FILA's revenue reached a record high, growing 8.6% to 14.18 billion yuan, driven by its "ONE FILA" strategy [16] Group 8 - Biyinlefen's revenue increased by 8.6% to 2.103 billion yuan in the first half of 2025, while net profit declined by 13.56% [17] Group 9 - Xiaocaiyuan plans to expand its store count to 1,000 by next year, with a goal of over 3,000 stores in the next decade [18] Group 10 - Mixue Ice City reported a 39.3% increase in revenue to 14.8748 billion yuan for the first half of 2025, with a profit of 2.718 billion yuan, up 44.1% [19][20] Group 11 - Gu Ming's revenue for the first half of 2025 reached 5.6629 billion yuan, a 41.2% increase, with net profit significantly rising [21][22] Group 12 - Tims Coffee reported a 4.9% decline in revenue to 349 million yuan for the second quarter, but food revenue reached a historical high of 35.2% [23] Group 13 - Nayuki's revenue decreased by 14.4% to 2.178 billion yuan in the first half of 2025, while adjusted net losses decreased by 73.1% [24][25] Group 14 - Aeon reported a 3.0% decrease in revenue to 3.931 billion HKD for the first half of 2025, with net losses widening to 226 million HKD [26] Group 15 - Anta and Bosideng have responded to reports of their interest in acquiring Canada Goose, clarifying that they are not potential buyers [27][29] Group 16 - Keurig Dr Pepper has agreed to acquire JDE Peet's for 57 billion euros, with the transaction expected to complete in the first half of 2026 [32] Group 17 - Coca-Cola is evaluating the sale of Costa Coffee, with initial discussions with private equity firms indicating a potential sale price of 2 billion pounds [33]

Core Viewpoint - The Chinese sports brand industry is experiencing a collective slowdown, marked by the end of the "national sports dividend" period and increasing competition from domestic brands, leading to a "mid-life crisis" for leading companies like Anta, Li Ning, and Xtep [6][10][8]. Group 1: Market Trends - The penetration rate of sports shoes in China has reached around 50%, comparable to the US and Japan, with the domestic sports shoe and apparel market expected to grow only 5.9% to 410 billion yuan in 2024, marking the end of the previous decade's double-digit growth [6][10]. - From 2021 to 2023, domestic brands gained market share due to the Xinjiang cotton incident, with Nike and Adidas dropping to 16.2% and 8.7% market shares respectively, while Anta, Fila, and other brands collectively surpassed 20% [6][10]. - The concentration ratio (CR5) of domestic sports brands has reached 53%, making China the market with the highest concentration globally, indicating a shift from offensive strategies to defensive ones for leading brands [6][10]. Group 2: Challenges for Leading Brands - Anta and Li Ning are facing a "mid-life crisis," with both brands reporting low single-digit growth for several consecutive quarters, and Anta's overall growth relying on other outdoor brands [10][11]. - Anta's recent half-year report highlighted increased discount rates and return rates, indicating heightened price sensitivity among consumers, leading to a downward revision of growth targets [10][11]. - The industry is projected to face a turning point in 2024, with Euromonitor forecasting a mere 5.8% growth over the next five years, suggesting that leading brands will not only face industry slowdowns but also market share declines [10][11]. Group 3: Brand Strategy and Operations - The article discusses the challenges of brand operation in the sports apparel sector, noting that while domestic brands have excelled in manufacturing, they have struggled to translate this into global brand recognition [13][14]. - Domestic brands have relied on celebrity endorsements and major events for brand promotion, but this strategy is losing effectiveness as market dynamics change [14][15]. - The article emphasizes the importance of learning from smaller niche brands that have successfully captured market segments by understanding consumer needs better than established brands [18][19]. Group 4: Consumer Engagement and Distribution - The shift from a supply-demand imbalance to oversupply has led to increased competition, with brands needing to adapt to a more consumer-centric approach [21][22]. - Direct-to-consumer (DTC) strategies are highlighted as essential for improving efficiency and understanding consumer preferences, with successful examples from both domestic and international brands [23][24]. - The need for brands to focus on value-for-money propositions is emphasized, as consumers increasingly demand better price-performance ratios, which could reshape the competitive landscape [26][27].

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The outdoor trend is driving high growth for the company's other brands, while the main brand's efficiency improvements are being monitored [5] - The company has shown stable performance from its main brand and FILA, with all other brands experiencing rapid growth [7] - The company is expected to maintain a strong growth trajectory due to its multi-brand strategy and overseas expansion potential [7] Financial Performance Summary - Revenue projections for 2023 to 2027 are as follows: - 2023: 62,356 million RMB - 2024: 70,826 million RMB (growth of 16.23%) - 2025E: 78,944.69 million RMB (growth of 11.46%) - 2026E: 87,795.88 million RMB (growth of 11.21%) - 2027E: 96,556.82 million RMB (growth of 9.98%) [6] - Net profit projections for the same period are: - 2023: 10,236 million RMB - 2024: 15,596 million RMB (growth of 52.36%) - 2025E: 13,500.18 million RMB (decline of 13.44%) - 2026E: 15,567.18 million RMB (growth of 15.31%) - 2027E: 17,163.18 million RMB (growth of 10.25%) [6] - Earnings per share (EPS) are projected to be: - 2023: 3.69 RMB - 2024: 5.55 RMB - 2025E: 4.81 RMB - 2026E: 5.55 RMB - 2027E: 6.11 RMB [6] Brand Performance Summary - In Q2 2025, the main brand recorded low single-digit growth, while FILA achieved mid-single-digit growth, and all other brands saw growth of 50-55% [7] - The main brand's growth is expected to improve in the second half of the year due to operational efficiency initiatives [7] - The outdoor segment remains strong, with high demand for premium outdoor brands like Descente and Kolon [7]

Core Viewpoint - Anta Group achieved double-digit revenue growth in Q2 2025, with the main brand, FILA, and other brands showing varying growth rates, indicating a strong operational performance despite a challenging retail environment [1][2]. Group 1: Revenue Performance - Anta Group's overall revenue grew by double digits in Q2 2025, with the main brand experiencing low single-digit growth, FILA achieving mid-single-digit growth, and other brands growing by 50-55% [1]. - Specific brand performances include Descente growing over 40%, KOLON growing over 70%, and other brands growing over 30% [1]. Group 2: Operational Strategies - The main brand's online and offline operations are being optimized, with a focus on low-tier store renovations and a new e-commerce head appointed to enhance operational efficiency [2]. - The company is implementing a "lighthouse" plan to empower low-tier franchisees with direct-to-consumer (DTC) experience [2]. Group 3: New Business Developments - Anta's new business initiatives are progressing well, with 17 new Champion stores opened in H1 2025, nearing a total of 100 stores [2]. - The Anta SV collection opened 12 new stores, reaching a total of 62, targeting young trendsetters in first and second-tier cities [2]. - The Super Anta brand opened 20 new stores, with ongoing optimization of its business model [2]. Group 4: FILA Brand Performance - FILA's performance met company expectations, with significant growth in e-commerce and strong sales in tennis and golf categories [2]. - The brand is deepening its focus on fashion sports, with new product lines set to launch in Q3 2025 [2]. Group 5: Other Outdoor Brands - Other outdoor brands are expected to maintain strong momentum in H2 2025, with Descente's revenue growth nearing 50%, KOLON's growth over 80%, and MAIA ACTIVE's growth over 30% in H1 2025 [3].

Investment Rating - The report maintains a "Strong Buy" rating for Anta Sports [2] Core Views - Anta's main brand experienced low single-digit growth in Q2 2025, while FILA saw mid-single-digit growth, and other brands grew by 50%-55%. The company is focusing on enhancing channel operational efficiency and expanding new business formats for the Anta brand [1][5] - The company expects net profits of 13.43 billion, 15.51 billion, and 17.15 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of -14%, 15%, and 11%. Excluding one-time gains from the acquisition of Amer, the net profit growth rates are projected to be 13%, 15%, and 11% [1][5] - The current market capitalization corresponds to a PE ratio of 18x for 2025 and 15x for 2026, indicating a favorable valuation [1][5] Summary by Sections Overall Revenue Situation - In Q2 2025, Anta's main brand revenue showed low single-digit growth, while FILA's revenue grew in the mid-single digits, and other brands experienced growth of 50%-55% [5][6] - The slowdown in Anta's main brand growth is attributed to the acceleration of offline channel upgrades and store renovations, which impacted sales [5][6] Brand Performance - FILA's revenue in Q2 2025 saw high single-digit growth, with notable performance in golf and tennis product lines [5][6] - Other brands, such as Descente and KOLON, reported growth exceeding 40% and 70%, respectively, benefiting from the rise in winter sports and outdoor leisure activities [5][6] Discount and Inventory Management - In Q2 2025, Anta's main brand offered discounts of 27% for bulk purchases and 50% online, with a slight increase in discount levels [5][6] - The inventory turnover ratio for Anta's main brand was around 5 months, indicating relatively healthy inventory management [5][6] Financial Forecast and Investment Recommendations - The company anticipates revenue of 77.96 billion, 85.45 billion, and 92.97 billion yuan for 2025, 2026, and 2027, with year-on-year growth rates of 10%, 10%, and 9% [6][9] - The report emphasizes the ongoing expansion of Anta's channel new business formats and the optimization of overall channel operational efficiency [5][6]

Investment Rating - The report assigns a "Buy" rating to Anta Sports, with a target price raised from HKD 115.7 to HKD 122.3 [1] Core Insights - UBS has increased its net profit forecasts for Anta Sports for the years 2025 to 2027 due to better-than-expected earnings contributions from AmerSports [1] - The management indicated that several factors will influence the overall profit margin of the group this year, including strong sales from Descente and Kolon, reduced inventory provisions, and better-than-expected performance from AmerSports [2] - The management also stated that the restructuring of the FILA brand is ongoing, with guidance suggesting that its growth rate will exceed economic growth, maintaining an annual operating profit margin target of 25% [2] Summary by Sections - **Store Performance**: By the end of 2024, SuperAnta and Anta Champion stores are expected to have 45 and 80 locations respectively. In the first five months of 2025, sales from Champion stores doubled, with average monthly sales reaching RMB 550,000. The operating profit margin of Champion stores is reported to be better than the group average [1] - **Sales Strategy**: The SuperAnta stores typically achieve monthly sales two to three times higher than regular stores, with 80% of products being newly developed. The business model aims to sell core products through larger store formats, reducing product costs and providing competitively priced products [1] - **New Store Impact**: Although these new store formats only account for 1% to 2% of the total number of stores, they are expected to help attract new customers [1]

Investment Rating - The report maintains a strong buy rating for Anta Sports [3][10] Core Views - In Q1 2025, Anta's main brand and FILA both experienced high single-digit growth, while other brands saw growth between 65% and 70%. The company is deepening online discounts and has a relatively healthy inventory situation [1][2][10] - Anta plans to acquire Jack Wolfskin for $290 million to enhance its outdoor brand portfolio, which is expected to be completed by the end of Q2 or early Q3 2025 [6][10] - The projected net profits for Anta from 2025 to 2027 are estimated at 13.43 billion, 15.51 billion, and 17.15 billion yuan, with year-on-year growth rates of -14%, 15%, and 11% respectively, excluding one-time gains from the Amer acquisition [1][10] Financial Data and Valuation - Total revenue for 2025 is projected to be 77.96 billion yuan, with a year-on-year growth rate of 10%. The company expects to achieve revenues of 85.45 billion yuan in 2026 and 92.97 billion yuan in 2027 [8][10] - The current market capitalization corresponds to a PE ratio of 16x for 2025 and 14x for 2026 [10] - As of the end of Q1 2025, Anta's inventory turnover ratio is less than 5, indicating effective inventory management [6][10] Brand Performance - Anta's main brand saw high single-digit growth in Q1 2025, with children's products also performing well. The overall online sales for the brand experienced low double-digit growth [1][11] - FILA's sales in Q1 2025 showed high single-digit growth, with children's products growing at a low double-digit rate and the FILA Fusion line achieving high double-digit growth [2][11] - Other brands under Anta, such as Descente and KOLON, reported significant growth rates of 60% and 100% respectively in Q1 2025 [2][11]