Investment Rating - The investment rating for the company is "Buy-A" (maintained) [1] Core Views - The company reported a revenue of 38.544 billion yuan for the first half of 2025, representing a year-on-year growth of 14.3%, while the net profit attributable to shareholders decreased by 8.9% to 7.031 billion yuan [2][4] - The company plans to distribute an interim dividend of 1.37 HKD per share, with a payout ratio of 50.2% [2] - The growth in outdoor brands is strong, and the effects of refined operational management are becoming evident [1] Revenue and Profitability - In the first half of 2025, the company's revenue reached 38.544 billion yuan, with a year-on-year increase of 14.3%. Excluding the one-time gain from Amer's listing, the revenue and performance showed good growth [4] - The e-commerce channel revenue grew by 17.6% year-on-year, accounting for 34.8% of total revenue, an increase of 1.0 percentage points [4] - The overall gross profit margin decreased by 0.7 percentage points to 63.4%, primarily due to the lower margin from e-commerce and increased contributions from footwear products [9] Brand Performance - Anta brand revenue increased by 5.4% to 16.95 billion yuan in the first half of 2025, with direct-to-consumer (DTC) model, e-commerce, and traditional wholesale revenues growing by 5.3%, 10.1%, and declining by 10.6% respectively [5] - FILA brand revenue grew by 8.6% to 14.18 billion yuan, but the gross profit margin decreased by 2.2 percentage points to 68.0% due to increased costs from enhancing product functionality [6] - Other brands, including Descente and KOLON Sports, saw a revenue increase of 61.1% to 7.41 billion yuan, with gross profit margin improving by 1.2 percentage points to 73.9% [7] Financial Forecasts - The company is expected to achieve earnings per share (EPS) of 4.97, 5.65, and 6.55 yuan for the years 2025, 2026, and 2027 respectively [11] - The price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are projected to be 17.6, 15.5, and 13.4 times respectively [11] - Revenue forecasts for the years 2025 to 2027 are 78.943 billion yuan, 88.275 billion yuan, and 98.821 billion yuan, with year-on-year growth rates of 11.5%, 11.8%, and 11.9% respectively [13]

Investment Rating - The report maintains a "Buy" rating for Anta Sports, with a target price yet to be specified [4]. Core Insights - Anta Sports reported a revenue of 70.8 billion RMB for the year 2024, representing a 14% year-on-year increase. The Anta brand achieved a revenue of 33.5 billion RMB, up 11%, while FILA generated 26.6 billion RMB, a 6% increase. Other brands, primarily Descente and KOLON SPORT, saw a significant revenue growth of 54%, totaling 10.7 billion RMB [1]. - The company's gross profit margin for 2024 was 62%, a slight decrease of 0.4 percentage points. Operating profit margin (OPM) was 23%, down 1.2 percentage points, with Anta's OPM at 21% and FILA's at 25.3% [1]. - The net profit attributable to shareholders, excluding one-time gains, was 11.9 billion RMB, reflecting a 17% increase year-on-year [1]. Brand Performance - Anta is focusing on differentiated retail strategies, moving away from a uniform approach to more targeted new retail formats, such as Anta Arena, Anta Hall, and Super Anta stores, which have shown significantly better performance than traditional stores [2]. - The Super Anta stores have achieved store efficiency three times that of traditional stores, with a customer base that includes 30-40% families and over 50% female shoppers [2]. - The new "Anta CAMPUS" stores are designed to cater to young consumers, achieving store efficiency twice that of traditional children's stores, indicating strong growth potential [2]. Multi-Brand Strategy - Descente has strengthened its brand leadership in high-end skiing and golf, achieving the top brand position in these segments. The brand is focusing on high-end retail models and plans to enhance its brand image through a large store upgrade strategy [3]. - KOLON SPORT is committed to a high-end outdoor lifestyle brand positioning, focusing on camping and hiking, and has expanded its presence in southern China, with plans for further national expansion [3]. Financial Projections - The report updates the revenue forecast for Anta Sports, projecting revenues of 78.6 billion RMB, 88.3 billion RMB, and 101.1 billion RMB for 2025 to 2027, respectively. The net profit attributable to shareholders is expected to be 13.5 billion RMB, 15.7 billion RMB, and 17.9 billion RMB for the same period [4][8].

Investment Rating - The report maintains a "Buy-A" rating for Anta Sports (02020.HK) [1][8] Core Views - In 2024, Anta Sports achieved a revenue of 70.826 billion yuan, representing a year-on-year growth of 13.6%, and a net profit attributable to shareholders of 15.596 billion yuan, up 52.4% year-on-year [1][3] - The company plans to distribute a final dividend of 1.18 HKD per share, with an annual payout ratio of 51.4% [1][3] - The outdoor sports brand revenue is expected to exceed 10 billion yuan [1][8] Revenue and Profitability - In 2024, the e-commerce channel revenue grew by 21.8%, accounting for 35.1% of total revenue, while offline channels showed slower growth [3][4] - The Anta brand revenue increased by 10.6% to 33.522 billion yuan, while FILA brand revenue grew by 6.1% to 26.626 billion yuan [4][5] - The overall revenue from other brands surpassed 10 billion yuan, with a year-on-year growth of 53.7% [5][6] Financial Metrics - The gross margin for Anta Sports decreased by 0.4 percentage points to 62.2%, while the operating profit margin fell by 1.2 percentage points to 23.4% [7][8] - The report forecasts earnings per share (EPS) for 2025-2027 to be 4.99, 5.57, and 6.35 yuan, respectively, with corresponding price-to-earnings (P/E) ratios of 18.1, 16.2, and 14.2 [8][10]