Investment Rating - The investment rating for the company is "Buy-A" (maintained) [1] Core Views - The company reported a revenue of 38.544 billion yuan for the first half of 2025, representing a year-on-year growth of 14.3%, while the net profit attributable to shareholders decreased by 8.9% to 7.031 billion yuan [2][4] - The company plans to distribute an interim dividend of 1.37 HKD per share, with a payout ratio of 50.2% [2] - The growth in outdoor brands is strong, and the effects of refined operational management are becoming evident [1] Revenue and Profitability - In the first half of 2025, the company's revenue reached 38.544 billion yuan, with a year-on-year increase of 14.3%. Excluding the one-time gain from Amer's listing, the revenue and performance showed good growth [4] - The e-commerce channel revenue grew by 17.6% year-on-year, accounting for 34.8% of total revenue, an increase of 1.0 percentage points [4] - The overall gross profit margin decreased by 0.7 percentage points to 63.4%, primarily due to the lower margin from e-commerce and increased contributions from footwear products [9] Brand Performance - Anta brand revenue increased by 5.4% to 16.95 billion yuan in the first half of 2025, with direct-to-consumer (DTC) model, e-commerce, and traditional wholesale revenues growing by 5.3%, 10.1%, and declining by 10.6% respectively [5] - FILA brand revenue grew by 8.6% to 14.18 billion yuan, but the gross profit margin decreased by 2.2 percentage points to 68.0% due to increased costs from enhancing product functionality [6] - Other brands, including Descente and KOLON Sports, saw a revenue increase of 61.1% to 7.41 billion yuan, with gross profit margin improving by 1.2 percentage points to 73.9% [7] Financial Forecasts - The company is expected to achieve earnings per share (EPS) of 4.97, 5.65, and 6.55 yuan for the years 2025, 2026, and 2027 respectively [11] - The price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are projected to be 17.6, 15.5, and 13.4 times respectively [11] - Revenue forecasts for the years 2025 to 2027 are 78.943 billion yuan, 88.275 billion yuan, and 98.821 billion yuan, with year-on-year growth rates of 11.5%, 11.8%, and 11.9% respectively [13]

Investment Rating - The report maintains a "Buy" rating for Anta Sports, with a target price yet to be specified [4]. Core Insights - Anta Sports reported a revenue of 70.8 billion RMB for the year 2024, representing a 14% year-on-year increase. The Anta brand achieved a revenue of 33.5 billion RMB, up 11%, while FILA generated 26.6 billion RMB, a 6% increase. Other brands, primarily Descente and KOLON SPORT, saw a significant revenue growth of 54%, totaling 10.7 billion RMB [1]. - The company's gross profit margin for 2024 was 62%, a slight decrease of 0.4 percentage points. Operating profit margin (OPM) was 23%, down 1.2 percentage points, with Anta's OPM at 21% and FILA's at 25.3% [1]. - The net profit attributable to shareholders, excluding one-time gains, was 11.9 billion RMB, reflecting a 17% increase year-on-year [1]. Brand Performance - Anta is focusing on differentiated retail strategies, moving away from a uniform approach to more targeted new retail formats, such as Anta Arena, Anta Hall, and Super Anta stores, which have shown significantly better performance than traditional stores [2]. - The Super Anta stores have achieved store efficiency three times that of traditional stores, with a customer base that includes 30-40% families and over 50% female shoppers [2]. - The new "Anta CAMPUS" stores are designed to cater to young consumers, achieving store efficiency twice that of traditional children's stores, indicating strong growth potential [2]. Multi-Brand Strategy - Descente has strengthened its brand leadership in high-end skiing and golf, achieving the top brand position in these segments. The brand is focusing on high-end retail models and plans to enhance its brand image through a large store upgrade strategy [3]. - KOLON SPORT is committed to a high-end outdoor lifestyle brand positioning, focusing on camping and hiking, and has expanded its presence in southern China, with plans for further national expansion [3]. Financial Projections - The report updates the revenue forecast for Anta Sports, projecting revenues of 78.6 billion RMB, 88.3 billion RMB, and 101.1 billion RMB for 2025 to 2027, respectively. The net profit attributable to shareholders is expected to be 13.5 billion RMB, 15.7 billion RMB, and 17.9 billion RMB for the same period [4][8].

纺织服装 安踏体育（02020.HK） 买入-A(维持) 2024 年稳健增长，户外运动品牌营收突破百亿 2025 年 3 月 20 日 公司研究/公司快报 公司近一年市场表现 事件描述 3 月 19 日，公司发布 2024 年年报，2024 年，公司实现营收 708.26 亿元，同比增 长 13.6%，实现归母净利润 155.96 亿元，同比增长 52.4%。拟派末期股息 118 港分/股， 全年派息率 51.4%（剔除 Amer Sports 上市事项及 Amer Sports 配售事项权益摊薄所致 的非现金会计利得）。 事件点评 资料来源：最闻，山西证券研究所 市场数据：2025 年 3 月 19 日 收盘价（港元）： 97.900 年内最高/最低（港元）： 107.50/65.550 流通 A 股/总股本（亿股）： 28.07/28.07 流通 A 股市值（亿港元）： 2,748.26 2024 年公司营收增长稳健，电商渠道增速快于线下。营收端，2024 年，公司实现 营收 708.26 亿元，同比增长 13.6%，其中公司电商渠道收入同比增长 21.8%，占集团收 入比重上升 2.3pct 至 35 ...