近日，重庆市渝中区以"'新'意渝中 悦购迎新"为主题的迎新消费季正式启幕，40余场促销活动陆续登场，聚焦跨年元旦年轻化、时尚化消费特点，围绕"跨 年欢聚、光影美陈、新年首发、多元促销"四大板块系统培育消费新动能，营造全域联动、全龄共享、喜庆欢融的新年消费氛围，持续激活冬日消费市场。 场景革命重塑 构建沉浸式消费"新范式" 今年，渝中区将创新赋能现象级消费IP——解放碑跨年钟声，将其作为城市"出圈"的强势"扬声器"。通过"传统根基、生态雅韵、都市脉搏、数字未来、全 城同庆"五个篇章，打造一场融合前沿数字技术的光影盛宴，展现城市文化、生态理念与未来想象的时代画卷。这既是对城市精神的一次磅礴回响，更以潮 流新场景强势驱动核心商圈，提升其辐射能级与传播影响力。 重庆来福士联合MAC､TOYCITY、摩登巴赫香氛艺术馆发起小红书打卡赠礼活动（重庆来福士供图） 焕新购物体验，渝中区加快全域"场景创新"重塑消费空间，推动商业向"体验空间"与"情感链接地"升级转型。 通过主题化美陈全域绽放"艺"境——从重庆来福士"绒光漫境"的复古经典，到大都会东方广场"冬日童话小屋"的剧场沉浸，到重庆印象城"雪国印象"的北疆 浪漫，到新天地 ...

Core Insights - Shenzhen's innovative "IP+ integration model" has been recognized as a typical case by the Ministry of Commerce, igniting a new consumption wave in the city [2] - The Ministry of Finance and the Ministry of Commerce announced a pilot list for new consumption formats, with Shenzhen among 50 cities selected for funding support [2] - The pilot program will provide financial assistance based on city size, with major cities receiving up to 400 million yuan in total [2] Group 1: New Consumption Formats - Shenzhen's "first store economy" is becoming a key driver for enhancing commercial competitiveness and activating urban consumption [3] - In Q3 2025, Shenzhen saw an explosive growth in first stores, with 222 new openings, a 34.5% increase year-on-year [3] - Major shopping centers like Shenzhen Bay MixC have attracted numerous new brands, significantly boosting foot traffic and sales [4] Group 2: Service Consumption - The city is actively promoting service consumption across various sectors, including dining, accommodation, and elder care, to enhance consumer experiences [5] - A set of measures was introduced to stimulate high-quality service consumption, focusing on expanding and improving basic service offerings [5] - Economic experts suggest that as income levels rise, the demand for service consumption will continue to grow, particularly in lifestyle sectors [5] Group 3: IP and Consumption Integration - The "IP+ consumption" model is gaining traction, with Shenzhen encouraging collaborations between commercial districts and quality IPs [6] - Initiatives like the Bit City and themed events have turned Shenzhen into a hub for cultural and immersive experiences, attracting significant foot traffic [6] - Policies supporting IP brand development aim to create diverse and integrated consumption scenarios, enhancing the city's commercial landscape [6]

Group 1 - The company, Kaizhile International, is strategically entering the trading card game (TCG) market by partnering with the globally recognized IP, Pokémon [1] - The first official Pokémon trading card dojo in Beijing will open on September 10, 2025, at the Huiju Shopping Center [1] - The global TCG market is projected to exceed $12 billion in 2024, with the Chinese market experiencing growth rates over 40% for three consecutive years [1] Group 2 - The Pokémon official card dojo, created by Pokémon (Shanghai) Toy Co., Ltd., offers an immersive experience combining retail, card battles, and social interactions [1] - The dojo features two main components: TCG experience services, including beginner training, card battles, and official events, and product sales, offering Pokémon trading cards and related merchandise [1] - The board believes that Pokémon, as one of the most influential IPs globally, aligns well with Kidsland's mission of creating high-quality play experiences [2]

Group 1 - The company, Kaizhile International, is strategically entering the trading card game (TCG) market by partnering with the globally recognized IP, Pokémon, to provide operational services [1] - The first official Pokémon trading card dojo in Beijing will open on September 10, 2025, at the Huiju Shopping Center [1] - The global TCG market is projected to exceed $12 billion in 2024, with the Chinese market experiencing growth rates over 40% for three consecutive years [1] Group 2 - The Pokémon official card dojo, created by Pokémon (Shanghai) Toy Co., Ltd., will offer an immersive experience combining retail, card battles, and social interactions [1] - The dojo will feature two main components: TCG experience services, including beginner tutorials, card battles, and official tournaments, and product sales, offering Pokémon trading cards and related merchandise [1] - The board believes that Pokémon, as one of the most influential IPs globally, aligns well with Kidsland's mission of creating high-quality play experiences [2]