Core Insights - Shenzhen's innovative "IP+ integration model" has been recognized as a typical case by the Ministry of Commerce, igniting a new consumption wave in the city [2] - The Ministry of Finance and the Ministry of Commerce announced a pilot list for new consumption formats, with Shenzhen among 50 cities selected for funding support [2] - The pilot program will provide financial assistance based on city size, with major cities receiving up to 400 million yuan in total [2] Group 1: New Consumption Formats - Shenzhen's "first store economy" is becoming a key driver for enhancing commercial competitiveness and activating urban consumption [3] - In Q3 2025, Shenzhen saw an explosive growth in first stores, with 222 new openings, a 34.5% increase year-on-year [3] - Major shopping centers like Shenzhen Bay MixC have attracted numerous new brands, significantly boosting foot traffic and sales [4] Group 2: Service Consumption - The city is actively promoting service consumption across various sectors, including dining, accommodation, and elder care, to enhance consumer experiences [5] - A set of measures was introduced to stimulate high-quality service consumption, focusing on expanding and improving basic service offerings [5] - Economic experts suggest that as income levels rise, the demand for service consumption will continue to grow, particularly in lifestyle sectors [5] Group 3: IP and Consumption Integration - The "IP+ consumption" model is gaining traction, with Shenzhen encouraging collaborations between commercial districts and quality IPs [6] - Initiatives like the Bit City and themed events have turned Shenzhen into a hub for cultural and immersive experiences, attracting significant foot traffic [6] - Policies supporting IP brand development aim to create diverse and integrated consumption scenarios, enhancing the city's commercial landscape [6]

Group 1 - The company, Kaizhile International, is strategically entering the trading card game (TCG) market by partnering with the globally recognized IP, Pokémon [1] - The first official Pokémon trading card dojo in Beijing will open on September 10, 2025, at the Huiju Shopping Center [1] - The global TCG market is projected to exceed $12 billion in 2024, with the Chinese market experiencing growth rates over 40% for three consecutive years [1] Group 2 - The Pokémon official card dojo, created by Pokémon (Shanghai) Toy Co., Ltd., offers an immersive experience combining retail, card battles, and social interactions [1] - The dojo features two main components: TCG experience services, including beginner training, card battles, and official events, and product sales, offering Pokémon trading cards and related merchandise [1] - The board believes that Pokémon, as one of the most influential IPs globally, aligns well with Kidsland's mission of creating high-quality play experiences [2]

Group 1 - The company, Kaizhile International, is strategically entering the trading card game (TCG) market by partnering with the globally recognized IP, Pokémon, to provide operational services [1] - The first official Pokémon trading card dojo in Beijing will open on September 10, 2025, at the Huiju Shopping Center [1] - The global TCG market is projected to exceed $12 billion in 2024, with the Chinese market experiencing growth rates over 40% for three consecutive years [1] Group 2 - The Pokémon official card dojo, created by Pokémon (Shanghai) Toy Co., Ltd., will offer an immersive experience combining retail, card battles, and social interactions [1] - The dojo will feature two main components: TCG experience services, including beginner tutorials, card battles, and official tournaments, and product sales, offering Pokémon trading cards and related merchandise [1] - The board believes that Pokémon, as one of the most influential IPs globally, aligns well with Kidsland's mission of creating high-quality play experiences [2]