2024年3月28日，小米发布小米su7，在社交媒体上发文："向前，向着全新的智能时代，向着海阔天空的宽广世界，中国 新能源车，一起向前！"比亚迪、蔚来、理想、小鹏、长城、长安启源、岚图、阿维塔、深蓝等纷纷发微博为小米汽车送 来祝福，表达了对小米汽车加入新能源汽车领域的支持和期待。此外，新能源电池制造商宁德时代也表示了对小米汽车 的支持。这种品牌间的"互捧"，通过新媒体平台迅速传播，引发了广泛的社会关注，展现了中国汽车品牌的团结和协作 精神。 品牌间的互捧是品牌调侃的一种类型。在新媒体浪潮下，品牌传播策略正经历前所未有的变革。企业不再满足于单向的 品牌传播模式，开始寻求互动性更强、参与感更高的沟通方式。品牌调侃作为一种新兴的传播策略和沟通艺术，通过拟 人化的互动表达方式，如互黑、互撩、互捧等，为品牌间的交流注入了新的活力。这种策略不仅能加深品牌间的联系， 还能极大地提升品牌的传播效果。 新媒体环境下，如何有效促进品牌间的互动与合作，提升品牌形象，增强品牌影响力，并最终实现共赢，是学界和业界 共同关注的重要议题。本文将深入探讨品牌调侃的内涵、源起、类型及效果，以期为品牌传播策略的创新提供理论支持 和实践指导。 ...

Core Viewpoint - The future of electric motors will be dominated by flat wire motors, as emphasized by Long Weiguo, the chairman of Mawi Power, during a media communication [2]. Group 1: Electric Motor Technology Development - Major automotive manufacturers are actively researching and developing next-generation electric drive technologies, with BMW starting its electric drive research as early as 2003-2004 [2]. - Mawi Power has been involved in the joint development of electric drive technology with BMW since its establishment in 1999, leading to the mass production of its hybrid magnetic motor technology in 2010 [2]. - The hybrid magnetic motor technology has been adopted by several high-end brands, including Tesla, Ferrari, and Aston Martin [2]. Group 2: Hybrid Magnetic Motor Characteristics - The hybrid magnetic motor differs from traditional permanent magnet synchronous motors by not pursuing the highest speed at rated power, but still meeting performance requirements under extreme conditions [4]. - Tesla's latest Model S and Roadster models have adopted hybrid magnetic motor technology, indicating a shift in industry focus [3][4]. - Mawi Power has developed a patented asymmetric magnetic isolation bridge technology to address vibration issues associated with hybrid magnetic motors, significantly reducing overall vibration amplitude [5]. Group 3: Performance and Cost Considerations - The industry trend is towards high-speed motors, with speeds reaching 25,000 to 35,000 RPM, but practical applications in domestic road conditions may not require such high speeds [6]. - Mawi Power emphasizes that the key to electric motor performance lies in improving power density using existing materials rather than merely increasing RPM [6]. - The automotive industry is facing intense cost pressures, necessitating extreme cost control across all components, including electric motors [6]. Group 4: Key Performance Indicators - The four simple standards for evaluating electric motors are power, torque, efficiency, and weight, with safety and reliability being paramount [7]. - Achieving an energy density of over 10 kW/kg is considered leading in the industry [7]. Group 5: Technological Breakthroughs - Mawi Power has developed a new immersion oil cooling solution that can double the rated torque and power of electric motors, representing a significant advancement in performance [8][9]. - The company’s hybrid magnetic motor has achieved a power density of 17.4 kW/kg without using special materials, showcasing its potential for future electric drive development [9]. - The immersion oil cooling technology enhances thermal efficiency and reduces losses, leading to improved overall performance [9][10]. Group 6: Industry Competition and Research - The automotive industry is entering a critical phase of competition, with suppliers needing to innovate and improve performance without increasing costs [10]. - Long Weiguo advocates for deeper research and development within the industry, emphasizing the importance of foundational research rather than merely following foreign innovations [10].