宝马i系列设计主管Kai Langer近日在领英宣布，在宝马集团工作二十多年后，已于8月1日正式加入小米。这 标志着小米汽车欧洲人才布局再落关键一子。 Kai Langer的汽车设计履历深厚。领英资料显示，他自2003年加入宝马集团，2009年2月至2012年6月负责宝马 i系列设计，此后历任前瞻设计工作室主管、创意总监等职，2019年7月起正式担任宝马i系列设计主管直至此 次离职。他还曾主导MINI品牌的内饰设计工作。 宝马i系列作为宝马集团旗下新能源品牌，2011年发布后相继推出i3、i8等车型，其设计以创新著称。如已停 产的i3采用碳纤维"LifeDrive"架构，封闭式双肾格栅成为标志性符号。 公开信息显示，小米在德国慕尼黑设有汽车研发中。此前已吸引多位宝马系人才加盟：宝马前限量车型部门 总经理Rudolf Drittich现任小米汽车欧洲研发中心负责人；前宝马FE性能管理与仿真主管Jannis Hellwig已加入 团队；前法拉利F1空气动力学专家Ricard Aiguabella Macau等专业人才亦被招致麾下。 有报道称小米计划在欧洲孵化新汽车设计中心，Kai Langer是否加入该中心尚未可 ...

Core Viewpoint - Xiaomi's entry into the electric vehicle market has garnered support from various Chinese automotive brands and battery manufacturers, showcasing a spirit of collaboration within the industry [1] Group 1: Brand Teasing Definition and Context - Brand teasing is a marketing strategy where two or more brands interact humorously on social media platforms, aiming to engage consumers and enhance brand visibility [2][3] - The rise of new media has transformed brand communication, leading to more interactive and engaging marketing strategies [2][3] Group 2: Evolution of Consumer Behavior - Consumer behavior has evolved through different stages, from focusing on basic needs in the 1.0 era to seeking experiences and self-actualization in the 4.0 era, influencing marketing strategies accordingly [4][5][7] Group 3: Types of Brand Teasing - Brand teasing can be categorized into three types: mutual blackening, mutual flattery, and mutual flirting, each serving different marketing purposes [8][10] - Mutual blackening involves brands playfully criticizing each other to create engagement, while mutual flattery focuses on positive interactions to attract shared consumers [10][11][16] Group 4: Effects of Brand Teasing - Brand teasing effectively increases brand awareness and builds a positive brand image by engaging consumers in a humorous and relatable manner [22][23][24] - The unique and entertaining nature of brand teasing encourages consumer participation, enhancing brand loyalty and expanding reach through social media interactions [25][26] Group 5: Strategic Implementation - Companies should strategically choose the timing and content of brand teasing to align with their brand identity and target audience, ensuring effective engagement [26][27][28] - Continuous investment in brand teasing strategies is essential for long-term brand development and maintaining relevance in a competitive market [29]

Core Viewpoint - The future of electric motors will be dominated by flat wire motors, as emphasized by Long Weiguo, the chairman of Mawi Power, during a media communication [2]. Group 1: Electric Motor Technology Development - Major automotive manufacturers are actively researching and developing next-generation electric drive technologies, with BMW starting its electric drive research as early as 2003-2004 [2]. - Mawi Power has been involved in the joint development of electric drive technology with BMW since its establishment in 1999, leading to the mass production of its hybrid magnetic motor technology in 2010 [2]. - The hybrid magnetic motor technology has been adopted by several high-end brands, including Tesla, Ferrari, and Aston Martin [2]. Group 2: Hybrid Magnetic Motor Characteristics - The hybrid magnetic motor differs from traditional permanent magnet synchronous motors by not pursuing the highest speed at rated power, but still meeting performance requirements under extreme conditions [4]. - Tesla's latest Model S and Roadster models have adopted hybrid magnetic motor technology, indicating a shift in industry focus [3][4]. - Mawi Power has developed a patented asymmetric magnetic isolation bridge technology to address vibration issues associated with hybrid magnetic motors, significantly reducing overall vibration amplitude [5]. Group 3: Performance and Cost Considerations - The industry trend is towards high-speed motors, with speeds reaching 25,000 to 35,000 RPM, but practical applications in domestic road conditions may not require such high speeds [6]. - Mawi Power emphasizes that the key to electric motor performance lies in improving power density using existing materials rather than merely increasing RPM [6]. - The automotive industry is facing intense cost pressures, necessitating extreme cost control across all components, including electric motors [6]. Group 4: Key Performance Indicators - The four simple standards for evaluating electric motors are power, torque, efficiency, and weight, with safety and reliability being paramount [7]. - Achieving an energy density of over 10 kW/kg is considered leading in the industry [7]. Group 5: Technological Breakthroughs - Mawi Power has developed a new immersion oil cooling solution that can double the rated torque and power of electric motors, representing a significant advancement in performance [8][9]. - The company’s hybrid magnetic motor has achieved a power density of 17.4 kW/kg without using special materials, showcasing its potential for future electric drive development [9]. - The immersion oil cooling technology enhances thermal efficiency and reduces losses, leading to improved overall performance [9][10]. Group 6: Industry Competition and Research - The automotive industry is entering a critical phase of competition, with suppliers needing to innovate and improve performance without increasing costs [10]. - Long Weiguo advocates for deeper research and development within the industry, emphasizing the importance of foundational research rather than merely following foreign innovations [10].