（图片来源：摄图网） 打响2026年汽车价格内卷第一枪的，不是比亚迪、吉利等国产自主品牌，而是传统豪华品牌宝马。 根据近期多家媒体报道，宝马中国自2026年1月1日起对旗下31款主力车型进行官方指导价调整，最高降幅超 过30万元。这是宝马继2024年宣称"退出价格战"后的重大策略转向。 此次官方调价涉及车型范围广泛，共有31款之多。其中既有7系、X6、X7等高端燃油车型，也有i4、i5、i7 等i系列纯电车型，甚至还有M240、X1 M35Li等定位性能细分市场的M车型。现在我们进到官网也能看到目 前价格已经调整完毕了，降价幅度大多在10%以上，部分车型降价力度更是惊人。宝马iX1 eDrive25L降价幅 度超过20%，达到了23.97%;而降价金额最高的宝马i7 M70L，直接降了30.1万元。如此大幅度的降价，在豪 华品牌中实属罕见。 | 2026年1月1日起部分车型建议零售价调整 | | | | | --- | --- | --- | --- | | ਵਿੱਚ | 原理议零售价 (元,含税) | 新建议零售价 (元,含税) | 降幅 | | 735Li | 919,000 | 808,000 | 12 ...

提供敏锐、独到的商业信息与参考，重点关注TMT、出海、新消费、新能源。 以下文章来源于知危 ，作者知危编辑部 知危 . 来源丨知危（ID： BusinessAlert ） 作者丨 锦鲤 编辑丨 大饼 图源丨Midjourney "现在买这车还能送什么东西？" 身着商务休闲装的中年男子，一边摸着理想i6，一边问着身边的销 售。他老婆牵着小朋友，站在不远处等他。 在向男子介绍完最新购车策略后，销售忍不住打趣道，" 大哥你怎么天天来啊。" 另一名销售告诉知危，这位中年男子经常在上海龙之梦城市生活中心（ 下称 " 龙之梦商场 " ）吃 饭，吃完饭就下楼看新款理想i6。" 有不少这种消费者，本身在网络上就种草了这款车。他们来商场 逛街吃饭，顺便就看看车，合适的话就定下了。" 只不过，这个看着很美好的模式，现在并不稳固了，不少品牌选择了撤退。 直营模式兴起，带来商超模式盛行 在过 去的几年间，以"蔚小理"为代表的造车新势力迅速崛起，这批具有互联网思维的企业开始效仿 特斯拉，将直营模式带入到汽车领域，与传统经销商模式形成分庭抗礼之势。 过去消费者如果想要买一辆车，往往需要到较为偏远的郊区或者汽车城现场体验。而如今，随便散步 ...

Core Viewpoint - Recent announcements from the State Administration for Market Regulation highlight multiple vehicle recalls by automakers including Ferrari, GAC Toyota, FAW Toyota, BMW, and Stellantis due to safety hazards, emphasizing the importance of China's vehicle defect recall mechanism in protecting consumer rights and ensuring road safety [1][5][7] Group 1: Recall Details - BMW's recall involves over 230,000 vehicles, focusing on electrical safety and high-voltage system risks, with issues stemming from improperly manufactured starter generator connectors that could lead to engine stalling or fire [2] - GAC Toyota's recall includes over 90,000 vehicles, with issues related to instrument panel control program settings causing blackouts and insufficient strength in spiral springs due to improper heat treatment during manufacturing [3] - FAW Toyota's recall affects over 96,000 vehicles, addressing similar instrument panel program issues, with solutions involving program upgrades and inspections [3] - Stellantis is recalling 3,339 imported vehicles due to safety-related issues with the air conditioning system, while Ferrari is recalling 381 imported Purosangue vehicles due to potential short circuits in the fuse box [4] Group 2: Recall Mechanism and Communication - The recent recalls reflect the effective operation of China's vehicle defect recall system, supported by regulations that define defective products, recall procedures, and corporate responsibilities [5] - Automakers have demonstrated prompt responses and targeted solutions, offering free services such as part replacements and software upgrades to minimize consumer costs and ensure safety [5][6] - Effective communication channels are crucial for the success of recalls, with automakers notifying affected owners directly and providing platforms for information queries, enhancing transparency and consumer awareness [6]

Core Insights - Xiaomi's automotive sales are increasing, and the company has attracted a senior industry professional, Kai Langer, from BMW to enhance its automotive business [1][3] - Kai Langer has over 20 years of experience at BMW, where he was responsible for the design of the i series and held various leadership roles [3] - The i series is BMW's electric vehicle line, launched in 2011, and has seen a decline in overall sales, with the i3 model set to be discontinued in 2024 [4] Financial Performance - BMW reported a global sales figure of over 1.2 million vehicles in the first half of the year, a slight decrease of 0.5% year-on-year [4] - Revenue for BMW in the first half of the year was €67.685 billion, down 8% year-on-year, while net profit fell by 29% to €4.015 billion [4] - The EBIT margin for BMW's automotive business decreased by 2.4 percentage points to 6.2% [4] Market Dynamics - The Chinese market has been a significant challenge for BMW, with sales dropping 15.5% to 318,000 vehicles in the first half of the year [4] - Despite overall sales declines, BMW's electric vehicle sales increased, with over 220,000 pure electric vehicles delivered, a 15.7% increase year-on-year, making up 18.3% of total sales [4] - Including plug-in hybrid electric vehicles (PHEVs), total deliveries of BMW's new energy vehicles reached 319,000, an 18.6% increase year-on-year, accounting for 26.4% of total sales [5] Competitive Landscape - The growth in BMW's new energy vehicles is primarily driven by the MINI brand, which saw a 361.7% increase in pure electric vehicle deliveries to 46,000 units [5] - In contrast, BMW's own brand saw a 3% decline in pure electric vehicle sales, totaling 174,000 units, while PHEV sales increased by 29% to 98,000 units [5] - Xiaomi's automotive division achieved record sales of over 30,000 units in July, indicating strong market interest despite a longer delivery cycle [5]

宝马i系列设计主管Kai Langer近日在领英宣布，在宝马集团工作二十多年后，已于8月1日正式加入小米。这 标志着小米汽车欧洲人才布局再落关键一子。 Kai Langer的汽车设计履历深厚。领英资料显示，他自2003年加入宝马集团，2009年2月至2012年6月负责宝马 i系列设计，此后历任前瞻设计工作室主管、创意总监等职，2019年7月起正式担任宝马i系列设计主管直至此 次离职。他还曾主导MINI品牌的内饰设计工作。 宝马i系列作为宝马集团旗下新能源品牌，2011年发布后相继推出i3、i8等车型，其设计以创新著称。如已停 产的i3采用碳纤维"LifeDrive"架构，封闭式双肾格栅成为标志性符号。 公开信息显示，小米在德国慕尼黑设有汽车研发中。此前已吸引多位宝马系人才加盟：宝马前限量车型部门 总经理Rudolf Drittich现任小米汽车欧洲研发中心负责人；前宝马FE性能管理与仿真主管Jannis Hellwig已加入 团队；前法拉利F1空气动力学专家Ricard Aiguabella Macau等专业人才亦被招致麾下。 有报道称小米计划在欧洲孵化新汽车设计中心，Kai Langer是否加入该中心尚未可 ...