宠食料理机

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让宠物经济成为消费增长新动力
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-01 04:55
Core Insights - The 27th Asia Pet Expo in Shanghai showcased the booming pet economy, with a record exhibition area of 310,000 square meters, over 2,600 exhibitors, and more than 20,000 brands, attracting over 500,000 attendees, indicating robust market vitality [1] Market Growth - The pet-related business market in China has grown from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, with a compound annual growth rate of 25.4%, and is expected to reach 811.4 billion yuan by 2025 [1] - The number of pet-related enterprises in China surged from 380,000 in 2019 to 4.099 million in 2024, reflecting an average annual growth rate of 60% [1] Consumer Behavior - The pet economy's rapid development is driven by changes in social structure and consumer demand, with pets providing emotional comfort and companionship in urban environments where social connections may be lacking [1] - The market is evolving from basic needs to emotional consumption, with a growing variety of innovative and multifunctional pet products and services [2] Policy Support - The Chinese government has implemented various supportive policies for the pet economy, including encouraging insurance companies to develop tailored pet insurance products and enhancing market regulation for pet food and supplies [3] - Local governments are incorporating the pet industry into development plans, providing funding support and improving infrastructure to promote high-quality growth in the pet economy [3] Future Outlook - The pet economy in China is expected to continue expanding as consumer demands for pet quality of life increase and the market becomes more specialized [4] - However, there are still gaps compared to developed countries in terms of pet welfare, legislation, and market transparency, necessitating further regulatory improvements and consumer education [4]
宠物经济逆势增长,撑起3000亿消费市场
Di Yi Cai Jing Zi Xun· 2025-08-21 15:46
Core Insights - The pet economy is experiencing robust growth despite the global economic downturn, indicating a strong demand for pet-related products and services [2] - The Asia Pet Expo has reached a new scale with over 2,600 exhibitors and an expected attendance of over 510,000, showcasing the industry's expanding boundaries [2] New Entrants Targeting Demand Diversification - New entrants in the pet industry are focusing on differentiated consumer needs, with companies like PILTON reporting a 35% increase in sales year-over-year for their smart pet products [4][5] - The rise of small pets is notable, with over 17 million people in China owning exotic pets as of 2020, representing 25% of the overall pet ownership [5] - Wagoo, a new mobile pet grooming service, plans to triple its fleet of mobile grooming vehicles by the end of the year, addressing consumer pain points related to traditional grooming services [6] Traditional Manufacturers Maintaining Professionalism and Scale - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence, with companies like Qingdao Maierchi focusing solely on cat litter for over a decade [10] - The export market remains strong for companies like Pairfu, which has 70% of its business in exports, with the U.S. accounting for about 40% of export revenue [11] - The pet industry is projected to grow, with the urban pet consumption market expected to exceed 300 billion yuan in 2024, reflecting a 7.5% year-over-year increase [12]
宠物撑起3000亿消费市场 新老入局者目标有何不同?
Di Yi Cai Jing· 2025-08-21 15:00
Core Insights - The pet economy is experiencing robust growth despite the global economic downturn, indicating a strong demand for pet-related products and services [1] - The Asia Pet Expo has reached a record scale with over 2,600 exhibitors and an expected attendance of over 510,000, showcasing the industry's expanding boundaries [1] - New entrants in the pet industry are focusing on differentiated consumer needs, particularly in the smart pet product segment, which is seeing significant sales growth [3][4] Industry Trends - The market for small pets is growing due to urban living constraints and safety concerns, with over 17 million people owning exotic pets in China, representing 25% of the total pet ownership [4] - Young consumers now make up over 70% of the pet ownership demographic, shifting the focus from basic care to more refined pet nurturing practices [7] - A report indicates that 61.5% of pet owners are willing to pay for their pets' emotional well-being, accelerating the adoption of smart pet products [7] New Entrants and Innovations - New companies like Wagoo are entering the market with mobile pet grooming services, aiming to address consumer pain points related to time and convenience [5] - The introduction of innovative products such as smart pet phones and cooking machines for pet food reflects the trend towards technology integration in pet care [7][8] - The demand for smart pet products is evident, with companies reporting significant pre-orders and high repurchase rates for new offerings [3][8] Traditional Manufacturers - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence [10] - Companies like Qingdao Maierchi focus on specific product categories, such as cat litter, to build a competitive edge through specialization [10] - Traditional players are adapting to market changes by exploring new sales channels and enhancing product offerings to meet evolving consumer preferences [11][12] Market Outlook - The pet consumption market in urban areas is projected to exceed 300 billion yuan by 2024, with a year-on-year growth of 7.5% [13] - The dog and cat consumption markets are expected to grow by 4.6% and 10.7%, respectively, indicating a strong consumer willingness to invest in high-quality pet products [13] - The pet product market remains fragmented, with no dominant brands, suggesting significant opportunities for growth and consolidation [13]
第27届亚洲宠物展8月20日登陆上海
Guo Ji Jin Rong Bao· 2025-08-12 12:35
Group 1 - The 27th Asia Pet Expo will be held from August 20 to 24, 2025, at the Shanghai New International Expo Center, featuring a record exhibition area of 310,000 square meters and over 2,600 exhibitors from around the world [1] - The event is expected to attract over 510,000 visitors, including 120,000 industry professionals and 390,000 pet consumers, with more than 70% of attendees being young consumers, highlighting the event's vitality [1] - The international audience has been steadily increasing, with over 6,000 overseas visitors from more than 90 countries expected this year, reflecting the global interest in the Asia-Pacific pet industry [1] Group 2 - The expo will showcase over 2,000 new and popular pet products, catering to both detail-oriented pet owners and those focused on enhancing the quality of life for pets [2] - Special events such as the "Asia Pet Fashion Week" and "PetTA Summer Night Party" will be held, along with a new outdoor market and various entertainment activities for attendees [2] - The event aims to explore innovative consumption scenarios by collaborating with government platforms and businesses, promoting the integration of pets with tourism and commerce to stimulate Shanghai's economic development [3]