近日，上海棠曜贸易服务有限公司正式在新虹街道完成注册，标志着又一重点跨境电商企业选择扎根闵 行。该公司由上海竹棠信息科技有限公司全资控股，注册资本达3000万元人民币，未来将全面承接竹棠 科技在上海的运营、客服、视觉设计等核心业务，并负责海外公司代运营，成为企业拓展全球市场的关 键战略节点。 作为母公司的上海竹棠信息科技有限公司，自2014年成立以来便深耕跨境电商 与国际贸易领域，总部 扎根上海的同时， 业务覆盖包括美洲、欧洲及东南亚多个国家和地区 。公司聚焦户外用品、运动用 品、庭院用品及家居家具四大核心品类， 凭借自主创新的ERP系统、物流仓储管理系统、全球供应链 布局以及海外市场渠道多元化渗透，2024年销售额成功突破10亿元人民币，展现出强劲的发展实力。 "闵行作为进博会溢出效应承载区，为我们的自主品牌MOONCOOL提供了高端展示平台，能帮我们更 快扩大国际影响力、拓展海外合作渠道。"企业负责人补充道。此外，闵行成熟的进出口服务体系—— 包括海关特殊监管区带来的通关流程简化、运营成本降低等优势，也将进一步提升企业在国际贸易中的 竞争力。 此次棠曜贸易落户闵行，既是企业全球化布局的重要一步，也将为闵行 ...

Core Viewpoint - The company experienced revenue growth in Q1 2024, but net profit faced pressure due to rising shipping costs and supply chain shifts [1] Group 1: Financial Performance - In 2024, the company reported revenue of 8.12 billion, an increase of 33.7%, while net profit attributable to shareholders was 330 million, a decrease of 19.2% [1] - For Q4 2024, revenue reached 2.4 billion, up 23.6%, but net profit dropped to 60 million, down 55.7% [1] - In Q1 2025, revenue was 2.09 billion, a growth of 13.6%, with net profit increasing by 10.3% to 110 million [1] Group 2: Channel and Product Strategy - The company optimized its channel structure, focusing on emerging platforms like TEMU, Tiktok, and SHEIN, while enhancing its independent site and offline channels [2] - In 2024, revenue growth rates for various channels were 31.0% for Amazon, 40.3% for OTTO, 57.5% for independent sites, and 99.7% for other channels [2] - New and next-generation products contributed to a revenue increase of 89%, accounting for 37% of total revenue [2] Group 3: Supply Chain and Logistics - The company strengthened local fulfillment capabilities through a diversified warehouse network, with European revenue at 4.9 billion, up 31.3% [3] - In North America, revenue was 3.02 billion, an increase of 38.8%, with improved order fulfillment efficiency [3] - The company is migrating its supply chain to Southeast Asia to mitigate tariff risks, achieving 20% of shipments to the U.S. from Southeast Asia by the end of 2024 [3] Group 4: Profitability Metrics - The company's gross margin for 2024 was 34.7%, down 1.7 percentage points, while the net profit margin was 4.1%, down 2.7 percentage points [3] - In Q1 2025, gross margin improved to 35.4%, and net profit margin increased to 5.3% [3] - The decrease in financial expense ratio was primarily due to increased foreign exchange gains [3]