Core Insights - Shanghai Tangyao Trading Service Co., Ltd. has officially registered in the Xinhong area, marking a significant move for a key cross-border e-commerce enterprise to establish itself in Minhang [2] - The company is wholly owned by Shanghai Zhutang Information Technology Co., Ltd., with a registered capital of 30 million RMB, and will take over core operations, customer service, and visual design for Zhutang Technology in Shanghai [2] - Zhutang Technology has been deeply involved in cross-border e-commerce and international trade since its establishment in 2014, with a projected sales revenue exceeding 1 billion RMB in 2024 [2] Company Operations - The company focuses on four core product categories: outdoor products, sports goods, garden supplies, and home furniture, leveraging its innovative ERP system and global supply chain [2] - Minhang's strategic location near the Hongqiao International Open Hub provides a significant advantage for rapid global market access and responsiveness to international supply chain demands [4] - The Minhang District Investment Promotion Center collaborates with Xinhong Street to provide comprehensive support for project implementation, ensuring efficient service from registration to operational setup [4] Industry Impact - Minhang serves as a platform for the company's brand MOONCOOL, enhancing its international visibility and expanding overseas cooperation channels [6] - The mature import and export service system in Minhang, including simplified customs processes, will further enhance the company's competitiveness in international trade [6] - The establishment of Tangyao Trading in Minhang represents a crucial step in the company's global strategy and will inject new vitality into the local cross-border e-commerce industry [6]

2024 年公司欧洲营收占60%，美国占38%，据公司交易所互动平台信息披露，公司将巩固欧洲市场地 位，加快新品推出并拓展高货值品类，向德国线下渠道渗透；在美国市场则通过涨价应对成本冲击，同 时构建东南亚和中国双供应中心应对变局。此外，将布局新兴市场以实现业务增量。我们认为公司各项 举措将有效应对关税挑战，业绩保持向上。 盈利预测与估值 考虑到关税和海运费波动影响，我们下调2025 年盈利预测26%至3.78 亿元，新引入2026 年盈利预测 4.93 亿元，当前股价对应2025/2026 年19/15 倍市盈率。维持跑赢行业评级，考虑到市场情绪修复有望 带动估值回升，我们维持目标价23 元不变，对应2025/2026 年24/19 倍市盈率，较当前股价有27%上行 空间。 风险 2024&1Q25 业绩符合市场预期 公司公布2024 年业绩：全年实现收入81.24 亿元，同比增长33.74%，归母净利润3.34 亿元，同比下滑 19.21%，扣非归母净利润3.09 亿元，同比下滑28.53%。分季度来看，公司1-4Q24 分别实现收入 18.42/18.79/20.07/23.96 亿元，同比分别+45.3 ...