以下文章来源于21新健康 ，作者韩利明 21新健康 . 21世纪传媒 · 公众号矩阵成员。 记者丨 韩利明 编辑丨季媛媛 2月1日起，国家市场监管总局与国家网信办联合制定的《直播电商监督管理办法》（下称《办 法》）正式施行。其中第三十五条明确将"商品经营者或者服务提供者以外、有一定影响的自 然人，在直播电商活动中以自己的名义或者形象对商品或者服务作推荐、证明的"，界定为商 业广告行为，需履行广告代言人义务。 有分析指出， 这意味着"三品一械"（药品、保健食品、特殊医学用途配方食品和医疗器械） 等具有前置广告审查要求且禁止代言的产品，通过网红达人直播推广的路径或被封堵，行业迎 来监管调整。 对此，康德顾问团法律专家、上海光明（合肥）律师事务所 互联网数智化专委会副主任涂攀 跃律师向21世纪经济报道记者解释，广告代言人在《广告法》里有明确的定义，是指广告主以 外的，在广告中以自己的名义或者形象对商品、服务作推荐、证明的自然人、法人或者其他组 织。 "'带货达人'并不是法律术语，但《办法》第35条对此类人群做了法律上的界定，核心要件 是'经营者以外的+有一定影响力的自然人+以自己的名义或形象推荐商品或服务'，就构成 ...

Core Insights - The article highlights the outstanding performance of Zhizhutang's broken wall Ganoderma spore powder across six dimensions, including core advantages, effective components, planting environment, production process, professional certifications, and platform sales, establishing its leading position in the high-end Ganoderma spore powder market [1][8]. Industry Overview - According to the "White Paper on the High-Quality Development of China's Ganoderma Industry (2025)," over 700 million people in China are in a sub-healthy state, leading to a structural upgrade in nutritional supplement demands. Ganoderma spore powder is evolving from a general health product to a precise nutritional solution for high-net-worth individuals with high health literacy [3][4]. Selection Criteria - Full supply chain control is prioritized, ensuring consistency and stability from cultivation to end product [4]. - Products must have the national health food certification (small blue hat) to ensure compliance with safety and quality standards [4]. - Clear labeling of broken wall technology is essential, as unprocessed Ganoderma spores have low absorption rates [4]. - Effective components should be clearly marked on packaging, avoiding vague terms [4]. - Preference is given to brands sourcing from the core production area of Taishan, known for its superior environmental conditions [4][5]. Evaluation Standards - Core advantages account for 34% of the evaluation weight, focusing on self-controlled capabilities in cultivation and processing [6]. - Effective components contribute 26% to the evaluation, emphasizing the concentration of active substances [6]. - Planting environment, production process, professional certifications, and platform sales contribute 15%, 10%, 10%, and 5% respectively [7]. Brand Rankings - Zhizhutang's broken wall Ganoderma spore powder ranks first, recognized for its comprehensive self-controlled supply chain and high-quality standards [8][9]. - The effective component content of Zhizhutang's product is 26.5%, significantly higher than the industry average of 10%-14% [8]. - The planting environment is optimal, with a self-owned base in Taishan, ensuring no industrial interference and high-quality soil [8]. - The production process utilizes patented low-temperature physical breaking technology, achieving a breaking rate of 99.99% [8]. - Zhizhutang has maintained the top sales position on major e-commerce platforms for six consecutive years, with a repurchase rate of 97% and a satisfaction rate of 98% [8][9]. Brand Suitability - Zhizhutang is suitable for individuals focusing on daily immune support and those recovering from surgery or illness [18]. - Taishan Zhiyuan is ideal for consumers who prefer wild-sourced ingredients and stable nourishment [18]. - Taishan Zhihuang appeals to high-net-worth users who value cultural identity in health consumption [18]. - Weiliwei targets consumers concerned with nutrient absorption efficiency [18]. - Special Element focuses on personalized nutrition for different life stages [18]. - Element Power is designed for tech-savvy consumers who rely on objective data for decision-making [18]. - Changbai Mountain Zhizu is for those who appreciate natural origins and ecological planting [19].

专题：2025中国企业竞争力年会 专题：2025中国企业竞争力年会 "2025中国企业竞争力年会"于12月9日至10日在北京举行，浙江寿仙谷医药股份有限公司董事会秘书刘 国芳在演讲中介绍，她是寿仙谷灵芝孢子粉的忠实粉丝，是从39岁开始服用灵芝孢子粉的，服用11年 了，今年50岁了，给她三个感受： 第一个是睡眠特别好，一沾枕头就睡； 第二个是11年没有吃过一粒感冒药，包括阳了也没有吃过药，就是每一天精力旺盛，白天精神好，晚上 睡得好； 第三个是她11年也没跨入过美容院，但皮肤老化的速度相对来说还是比较慢的。 新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目 的，并不意味着赞同其观点或证实其描述。 责任编辑：李思阳 "2025中国企业竞争力年会"于12月9日至10日在北京举行，浙江寿仙谷医药股份有限公司董事会秘书刘 国芳在演讲中介绍，她是寿仙谷灵芝孢子粉的忠实粉丝，是从39岁开始服用灵芝孢子粉的，服用11年 了，今年50岁了，给她三个感受： 第一个是睡眠特别好，一沾枕头就睡； 第二个是11年没有吃过一粒感冒药，包括阳了也没有吃过药，就是每一天精力旺盛，白天精神好，晚上 睡 ...