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中国人寿:数字基因重塑保险价值内核
Sou Hu Cai Jing· 2025-10-14 06:30
Core Insights - The article emphasizes the digital transformation of China Life Insurance Company, highlighting its strategic initiatives to create a unique digital moat and enhance customer-centric services through an integrated online and offline EAC model [1][2]. Digital Transformation Strategy - China Life is leveraging technology as a primary driver for transformation, establishing a robust data foundation and digital platform characterized by a "large backend + small frontend" approach [2]. - The company has developed a multi-dimensional online platform, including a life insurance app, WeChat for business, and mini-programs, achieving over 160 million registered users and more than 11 million monthly active users [2]. Service Efficiency and Customer Experience - The integration of AI-driven solutions has significantly reduced customer wait times and service costs, enhancing service quality and brand image [3]. - The introduction of the "Smart Partner" AI assistant has improved service efficiency and accuracy in customer interactions, while the "Air Customer Service" O2O model has streamlined in-person service processes [3][4]. Claims Processing Innovations - China Life has implemented advanced technologies to enhance claims processing efficiency, achieving over 17 million intelligent claims reviews in 2024, with an automation rate exceeding 70% [4][5]. - The company has pioneered a real-time claims settlement service that integrates medical insurance and commercial insurance, drastically reducing claim processing times [4][6]. Future Digital Initiatives - The company plans to strengthen its digital capabilities further, focusing on technology empowerment and application across various operational areas [7]. - China Life is actively developing a comprehensive digital ecosystem that includes healthcare and retirement services within its app, aiming for a one-stop service model [8].
中国人寿:紧抓数字化发展趋势 打造“大后台+小前端”科技布局
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-27 06:54
Group 1 - The core viewpoint of the articles emphasizes China Life Insurance's commitment to digital transformation, leveraging technology as a primary productivity driver to enhance its operational efficiency and service delivery [1][2]. - China Life is focusing on building a robust digital infrastructure, including a hybrid cloud system for IT resource management, a flat network for efficient data transmission, and a lightweight digital platform for user services [1]. - The company has achieved significant user engagement, with over 160 million registered users on its life insurance app and an average of over 11 million active users monthly [1]. Group 2 - In the claims process, China Life is utilizing advanced technologies such as AI models to create a refined intelligent claims system, enhancing efficiency and fraud detection capabilities [2]. - The company aims to integrate medical insurance and commercial insurance data to eliminate data silos, facilitating synchronized settlement processes [2]. - China Life has implemented real-time settlement capabilities for commercial medical insurance claims across multiple provinces, providing accessible insurance solutions to hundreds of millions of people [2].
科技为锚 守护无界 中国人寿开启保险服务新纪元
Qi Lu Wan Bao· 2025-09-26 07:43
Core Viewpoint - The digital transformation of China Life Insurance Company is essential for future success, focusing on creating a unique digital moat and enhancing customer-centric services through an integrated online and offline EAC model [1][2][3] Group 1: Digital Transformation Strategy - China Life is leveraging technology as a primary driver for transformation, establishing a "big backend + small frontend" technology layout to enhance service experiences [2][3] - The company has developed a digital platform that includes a life insurance app, WeChat for business, and mini-programs, achieving over 160 million registered users and more than 11 million monthly active users [2][3] Group 2: Service Efficiency and Customer Experience - By integrating AI capabilities, China Life has significantly reduced customer wait times and service costs, enhancing service quality and brand image [3][4] - The introduction of an "air customer service" O2O model has created a fast track for customers needing in-person services, with an expected 1.8 million customers served by 2024 [3][4] Group 3: Claims Processing Innovations - China Life has implemented an intelligent claims system using AI models, achieving over 17 million smart claim reviews in 2024, with an automation rate exceeding 70% [4][5] - The company has pioneered a direct compensation service for outpatient emergency care, drastically reducing claim processing times [4][5] Group 4: Technological Infrastructure and Future Plans - China Life is committed to enhancing its digital capabilities, focusing on cloud-native, big data, and digital R&D to support its operations [6][7] - The company has established a leading hybrid cloud infrastructure and is integrating various intelligent applications across core business areas, including sales, customer service, and risk control [7][8] Group 5: Commitment to Customer-Centric Financial Services - China Life aims to address diverse insurance needs through technology, embodying the principle of "finance for the people" and striving to create a new chapter in digital finance [8]