紧接着，印尼市场的进口结构本身也为中国外贸企业提供了很好的机会。当地制造业仍不足以满足快速增长的内需，主要进口产品有机械运输设备、化工产 品、汽车及零配件、发电设备、钢铁、塑料及塑料制品、棉花等，中国商品因性价比优势在印尼常年保持高竞争力。在电商平台快速发展的带动下，跨境订 单量不断增长，中国卖家在选品和供应链稳定性上的优势进一步凸显。 而且，印尼买家逐渐习惯在线上购物，对商品性价比、物流速度以及售后体验的关注度高。这为中国卖家提供了更具发展空间的细分市场，比如家居用品、 美妆护肤、小型家电等类别增长快、复购率高，只要保持稳定供货和可控售后，即可迅速进入增长通道。 但是，如果真的进入尼日利亚市场，外贸企业不得不面临收款难题。印尼盾波动大、收款周期过长、印尼银行体系对跨境收款监管严格、大额汇款审核流程 复杂、跨行清算可能出现延迟等，都有可能影响企业资金周转。 在东南亚外贸机会不断扩大的背景下，印度尼西亚正在成为越来越多中国卖家重点关注的市场。印度尼西亚是东南亚人口最多的国家，全球第四人口大国， 也是东盟最大的经济体，不仅市场规模大，而且政策友好、消费增长快、数字经济发展猛等优势。如果想要进入东南亚市场，那么，印 ...

Core Insights - The China Import and Export Fair (Canton Fair) has seen a significant increase in international participation, with nearly 240,000 foreign buyers from 223 countries and regions attending, marking a 6.8% growth compared to the previous session [1] - Cross-border e-commerce is a vital component of the digital economy, contributing 9.2% to China's foreign trade growth in the first three quarters of the year, with an import and export value of approximately 2.06 trillion yuan [1] - The 2025 China Digital Trade Development Report predicts that cross-border e-commerce exports will exceed 2.15 trillion yuan in 2024, with significant growth in Southeast Asia and Latin America [2] Cross-Border E-Commerce Trends - Multi-market strategies have become a consensus among cross-border e-commerce sellers, with varying approaches based on company capabilities [2][6] - Emerging markets such as Southeast Asia and Latin America are increasingly targeted by sellers to diversify risks and seek new growth opportunities [6][7] - The rise of AI and big data technologies is transforming cross-border e-commerce, enhancing supply chain management and customer service efficiency [8][10] AI Integration in Cross-Border E-Commerce - AI is shifting cross-border e-commerce from an "experience-driven" model to a "data-driven" one, improving product recommendations and personalized marketing strategies [8][10] - The application of AI in cross-border e-commerce includes fraud detection, material verification, and enhancing operational efficiency [10][11] - Future development in cross-border e-commerce will heavily rely on AI, which will enhance product value, user experience, and international brand recognition [11]