小碗菜
Search documents
博物馆拓展“舌尖上”的新空间 “文化内核+烟火气”深度融合激活消费新体验
Yang Shi Wang· 2025-11-30 04:46
Core Insights - The integration of dining experiences in museums across China is gaining popularity, with various museums introducing unique food items inspired by cultural artifacts, enhancing visitor engagement and experience [1][5][11] Group 1: Museum Dining Innovations - Museums like the Henan Anyang Yin Xu Museum and Hubei Provincial Museum have launched themed dishes such as "Oracle Bone Noodles" and "Bells Beef Noodles," which have become popular among visitors [1][9] - The "Oracle Bone Noodles" at the Yin Xu Museum have achieved significant sales, reaching 500 to 600 servings on weekends and holidays [7] - The "Bells Beef Noodles" features a unique egg shaped like a bell, attracting visitors specifically for this experience, with initial daily sales limited to 200 bowls [9] Group 2: Cultural and Culinary Fusion - In Hunan Province, museums are collaborating with cultural and culinary institutions to create desserts and dishes that incorporate traditional elements, receiving positive feedback from visitors [11][14] - The Hunan Museum offers a variety of creative dishes, including a mousse cake inspired by ancient artifacts and a dessert presented in a traditional wooden box, showcasing a blend of aesthetics and taste [14][17] - The Sichuan Museum features a "blind box coffee" experience, where coffee designs reflect historical patterns, and offers a selection of small dishes reminiscent of ancient dining practices, enhancing the cultural experience [18][20] Group 3: Visitor Engagement and Popularity - The dining experiences in museums have become popular "check-in" spots, with the Sichuan Museum's dining center attracting 600 to 800 visitors daily, and over 800 during peak times [22] - The variety of affordable dishes, with prices ranging from 3 to 12 yuan, contributes to the high foot traffic and engagement in museum dining areas [20][22]
“逛展+干饭”成新风尚 四川博物院食堂圈粉游客
Sou Hu Cai Jing· 2025-11-22 15:00
(央视财经《经济信息联播》)近期,各地博物院凭借"文化+餐饮"的独特模式引发关注,"逛展后在博物院干饭"受到不少游客青睐。 据院方介绍,该生活体验中心是在原有建筑基础上升级改造而成,目前,已经形成"小碗菜+文创茶饮+阅读空间"的复合业态,日均接待市民游客600到800 人次,寒暑假及周末单日客流量超800人次,成为博物院内最热闹的"打卡点"之一。从"高冷"到"温暖",从"参观"到"体验","逛展—就餐—休闲—社交"的完 整链条,推动公共文化服务从"单向输出"转向"多元互动"。 成都台记者 余洋:对于游览博物院的游客来说,这里是品味四川风情的一个非常好的地方。对于当地居民来说,这里也有了社区食堂的功能。 博物院里开食堂,解决了游客长时间参观后的用餐刚需。除了这些实打实的便利,"文化+美食"的创新融合更是精准戳中了消费者的情绪价值。 四川博物院公众服务部主任 王瑞昌:四川博物院有非常多东汉的文物,这里有很多文物元素,比如说水杯上的说唱俑、献食俑,都是东汉时期的文物元 素。我们很多糕点设计也融入了四川博物院的元素。 成都台记者 余洋:11月的成都阳光正好,银杏正黄,四川博物院这个季节总是有非常多游客。逛完了一圈之后 ...
文化观察丨年轻人抢着去博物馆“干饭”
Xin Hua Wang· 2025-11-21 23:09
Core Insights - The trend of young people dining in museums has gained popularity, with many museums across the country opening cafeterias that offer affordable meals, blending cultural experiences with casual dining [3][4][7] Group 1: Museum Cafeteria Appeal - Museums are increasingly seen as cultural spaces where visitors can enjoy meals, addressing the need for convenient dining options during long visits [4][7] - Affordable pricing and diverse menu options are key factors attracting young visitors to museum cafeterias, with meals ranging from 3 to 30 yuan [5][6] - Cafeterias are not just for sustenance; they incorporate cultural elements, enhancing the overall visitor experience and catering to social media sharing [5][6] Group 2: Visitor Engagement and Cultural Integration - The presence of cafeterias has led to longer average visit durations, allowing guests to engage more deeply with exhibitions and cultural activities [7] - Cafeterias serve as a bridge to attract local residents who may not initially visit for exhibitions, thus expanding the museum's audience [9] - The integration of local cultural elements into the dining experience enhances the connection between food and heritage, making visits more memorable [6][9] Group 3: Operational Challenges and Solutions - The influx of visitors due to cafeteria popularity poses management challenges, including potential congestion and increased pressure on artifact preservation [10][12] - Museums are implementing measures such as online ordering and timed reservations to streamline operations and reduce crowding [12] - Experts emphasize the importance of maintaining a balance between dining experiences and the cultural integrity of the museum, ensuring that food services complement rather than overshadow the primary mission of cultural education [15]