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“逛展+干饭”成新风尚 四川博物院食堂圈粉游客
Sou Hu Cai Jing· 2025-11-22 15:00
(央视财经《经济信息联播》)近期,各地博物院凭借"文化+餐饮"的独特模式引发关注,"逛展后在博物院干饭"受到不少游客青睐。 据院方介绍,该生活体验中心是在原有建筑基础上升级改造而成,目前,已经形成"小碗菜+文创茶饮+阅读空间"的复合业态,日均接待市民游客600到800 人次,寒暑假及周末单日客流量超800人次,成为博物院内最热闹的"打卡点"之一。从"高冷"到"温暖",从"参观"到"体验","逛展—就餐—休闲—社交"的完 整链条,推动公共文化服务从"单向输出"转向"多元互动"。 成都台记者 余洋:对于游览博物院的游客来说,这里是品味四川风情的一个非常好的地方。对于当地居民来说,这里也有了社区食堂的功能。 博物院里开食堂,解决了游客长时间参观后的用餐刚需。除了这些实打实的便利,"文化+美食"的创新融合更是精准戳中了消费者的情绪价值。 四川博物院公众服务部主任 王瑞昌:四川博物院有非常多东汉的文物,这里有很多文物元素,比如说水杯上的说唱俑、献食俑,都是东汉时期的文物元 素。我们很多糕点设计也融入了四川博物院的元素。 成都台记者 余洋:11月的成都阳光正好,银杏正黄,四川博物院这个季节总是有非常多游客。逛完了一圈之后 ...
文化观察丨年轻人抢着去博物馆“干饭”
Xin Hua Wang· 2025-11-21 23:09
Core Insights - The trend of young people dining in museums has gained popularity, with many museums across the country opening cafeterias that offer affordable meals, blending cultural experiences with casual dining [3][4][7] Group 1: Museum Cafeteria Appeal - Museums are increasingly seen as cultural spaces where visitors can enjoy meals, addressing the need for convenient dining options during long visits [4][7] - Affordable pricing and diverse menu options are key factors attracting young visitors to museum cafeterias, with meals ranging from 3 to 30 yuan [5][6] - Cafeterias are not just for sustenance; they incorporate cultural elements, enhancing the overall visitor experience and catering to social media sharing [5][6] Group 2: Visitor Engagement and Cultural Integration - The presence of cafeterias has led to longer average visit durations, allowing guests to engage more deeply with exhibitions and cultural activities [7] - Cafeterias serve as a bridge to attract local residents who may not initially visit for exhibitions, thus expanding the museum's audience [9] - The integration of local cultural elements into the dining experience enhances the connection between food and heritage, making visits more memorable [6][9] Group 3: Operational Challenges and Solutions - The influx of visitors due to cafeteria popularity poses management challenges, including potential congestion and increased pressure on artifact preservation [10][12] - Museums are implementing measures such as online ordering and timed reservations to streamline operations and reduce crowding [12] - Experts emphasize the importance of maintaining a balance between dining experiences and the cultural integrity of the museum, ensuring that food services complement rather than overshadow the primary mission of cultural education [15]