文 | 数读智车老牛 编辑 | 金 晓 2020年，比亚迪卖了42.6万台车，放到2025年，要排到小鹏之后。 短短5年，比亚迪的销量猛增到454.5万台，复合增长率高达60%。 可即便如此快速的增长，比亚迪仍然迎来了最具焦虑感的一年，不但没能完成业绩指标，还被吉利、上汽、奇瑞、长安等车企疯狂追赶。 这是2025年的一个真实写照，在激荡的竞争中，中国车企正在完成走向全球前的最后积累。 12月短暂回调 政策鼓励还在延续。临近年末，多地仍然在追加汽车销售的补贴，广东、江苏、浙江、湖北、安徽、四川、山东等地进行了消费补贴，总金额超11亿元。 不过，经过长时间的狂奔，12月车企销量进入到短暂的盘整期。 | | 12月 | 合计 | 环比 | 同比 | | --- | --- | --- | --- | --- | | 比亚迪 | 414784 | 4545423 | -13% | -19.4% | | 吉利新能源 | 154264 | 1687767 | -18% | 39% | | 上汽新能源 | 143848 | 1642785 | -31% | -7% | | 特斯拉 | | 1636100 | | | | 长 ...

Core Viewpoint - The article discusses Xiaomi's recent financial performance and its strategic moves across various industries, highlighting its growth in the home appliance and smart car sectors while facing challenges in the smartphone market [5][8][21]. Financial Performance - Xiaomi reported a revenue of 116 billion yuan for Q2 2025, marking a 30.5% year-on-year increase, with adjusted net profit rising by 75.4% to 10.8 billion yuan [5]. - The company has achieved six consecutive quarters of record-breaking financial results, indicating strong operational performance [5]. Home Appliance Sector - In the home appliance segment, Xiaomi's air conditioner, washing machine, and refrigerator shipments grew by 60%, 25%, and 45% respectively [5]. - The "IoT and Lifestyle Products" segment saw a revenue increase of 44.7% to 38.7 billion yuan, with wearable products growing by 70.9% and tablet sales increasing by 41.4% [11][12]. Smart Car Business - Xiaomi's smart car revenue reached 21.2 billion yuan, with a gross margin of 26.4%, exceeding market expectations [6]. - The operating loss in the smart car business narrowed to 300 million yuan, with expectations of achieving profitability in the second half of the year [7]. Smartphone Market Challenges - Xiaomi's smartphone revenue declined by 2.1% to 45.5 billion yuan, ending a streak of seven consecutive quarters of growth [21]. - Despite the overall market decline, Xiaomi was the only domestic manufacturer to achieve positive growth in Q2, with a 3.4% increase in shipment volume [22][21]. Strategic Approach - Xiaomi employs a "hit product model," focusing resources on creating standout products, which has proven effective in the air conditioning market [15]. - The company is also pushing for ecosystem integration, enhancing user stickiness through interconnected devices [16]. Market Dynamics - The smartphone market is experiencing a slowdown, with a longer replacement cycle for consumers, leading to a strategic focus on maintaining market share through competitive pricing [25][26]. - Xiaomi's high-end smartphone strategy is showing results, with increased market share in the 4000-5000 yuan and 5000-6000 yuan price segments [26].