近期，线上平台再次出现以茅台名义发布的招商信息，声称"1169元飞天直采""1169茅台申购""茅台 1169元飞天直供全国开放""茅台将1169元飞天企业直采通道从试点阶段推向全国版图"等。 2026年1月1日，1499元/瓶的53%vol 500mL2026年份飞天茅台于9时正式开售，每人每日限购12瓶，半 小时内即告售罄。1月2日，53%vol 500mL2026年份飞天茅台延续了前一日的火爆，开售后半小时内再 度售罄。 据"贵州茅台"官微1月4日消息，中国贵州茅台酒厂（集团）有限责任公司发布《关于防范虚假招商的提 示》： 中国贵州茅台酒厂（集团）有限责任公司及下属子公司从未授权或委托任何主体，发布以上信息。我公 司将积极配合有关部门调查处理，依法追究有关责任主体法律责任，切实维护市场秩序和消费者权益。 请各市场主体和广大消费者提高警惕，谨防上当受骗。 2025年12月31日晚间，贵州茅台"小茅i茅台"发布消息称，2026年1月1日起，飞天53%vol 500ml贵州茅 台酒将于i茅台上架开售，每人每天可以购买12瓶。 1月3日晚间，贵州茅台"小茅i茅台"发布最新消息称，春节将至，为满足更多用户的需求， ...

1月3日晚间，贵州茅台"小茅i茅台"发布最新消息称，春节将至，为满足更多用户的需求，自1月4日至春节前，小茅将每人每日可购买的飞天53%vol 500ml贵州茅台酒（2026）最大数量调整为6瓶。 2026年1月1日，1499元/瓶的53%vol 500mL2026年份飞天茅台于9时正式开售，每人每日限购12瓶，半小时内即告售罄。1月2日，53%vol 500mL2026年份 飞天茅台延续了前一日的火爆，开售后半小时内再度售罄。 此前，2025年12月31日晚间，贵州茅台"小茅i茅台"发布消息称，2026年1月1日起，飞天53%vol 500ml贵州茅台酒将于i茅台上架开售，每人每天可以购买 12瓶。 1/6 零售价: ¥1499 飞天53%vol 500ml贵州茅台酒 (带杯) 2026 2024 2023 规格 2022 2021 2020 2019 东吴证券研报指出，贵州茅台2026年调整方向务实，思路清晰，多元、扁平的"森林式"渠道生态有助于更好挖掘大众需求，短期价格体系调整无碍中长期 品牌价值提升，复盘白酒2013—2014年周期，量的企稳改善会先于价格，股价企稳拐点可首先关注动销反馈，当前茅台价格 ...

人民财讯1月3日电，1月3日晚间，贵州茅台（600519）旗下"小茅i茅台"官微宣布，3天的时间，超10万 名用户购买到自己心仪的产品。为满足更多用户的需求，自1月4日至春节前，将每人每日可购买的飞天 53%vol500ml贵州茅台酒(2026)最大数量调整为6瓶。此前，每位用户目前每日最多可购买12瓶。另据第 三方平台披露的批发参考价显示，2026年1月3日，2025年53度/500ml的飞天茅台原箱最新行情价为1505 元/瓶，2025年飞天茅台散瓶行情价则为1495元/瓶(跌破1499元/瓶)，均较2025年12月31日下跌60元/瓶。 ...

Investment Rating - The industry investment rating is "stronger than the market," indicating that the industry index is expected to outperform the market by more than 5% over the next six months [29]. Core Insights - The report highlights the importance of focusing on segments with marginal improvements and stable growth within the consumer sector, particularly in the home appliance and beauty industries [3][4]. - The tourism sector is showing potential for recovery, with leading companies like Ctrip and Huazhu Hotels responding quickly to changing consumer demands [3]. - The beauty industry is experiencing steady growth, with a recommendation to monitor leading brands that adapt swiftly to market dynamics [3]. - The liquor industry is facing challenges, with a notable decline in net profits for many companies in Q3 2025 compared to Q2 2025, but leading firms are expected to gain market share [4][20]. - The snack segment is showing a divergence in performance, with certain products like konjac continuing to thrive, while dairy companies are entering a recovery phase [4][25]. Summary by Sections Home Appliances - The home appliance sector is experiencing a downturn, with air conditioning production down 27.9% year-on-year in October 2025, and sales down 20.1% [27]. - Central air conditioning sales reached 11.2 billion yuan in October 2025, facing downward pressure [27]. - Refrigerator production decreased by 9.8% year-on-year, while washing machine production saw a slight decline of 0.2% [27]. Social Services - The report emphasizes the need to focus on leading companies that can adapt to changing consumer demands in the social services sector, particularly in tourism and beauty [3][4]. Food and Beverage - Alcohol - The report notes a significant decline in net profits for many liquor companies in Q3 2025, with a focus on high-end and mid-range liquor brands expected to perform better [4][20]. - The average price of pork in the wholesale market increased by 0.2% to 17.68 yuan per kilogram as of December 5, 2025 [25]. Food and Beverage - General - The snack segment is experiencing a mixed performance, with konjac products showing strong growth potential [4][25]. - Dairy companies are expected to enter a recovery phase as supply and demand dynamics improve [4][25]. Cultural Communication - The report suggests that media companies should focus on segments related to spiritual needs and consumer sentiment to capture opportunities [4][17].