Core Viewpoint - Smart home appliance giant, Zhui Mi Technology, is intensifying its investment in the food and beverage sector, particularly through its tea brand "Shan Ye Mi Cha" [1][3][4]. Company Expansion - Zhui Mi Technology has recently established several management companies linked to "Shan Ye Mi Cha," including entities in Shenzhen, Chongqing, and other cities, indicating a strategic push into the tea beverage market [1][2]. - The brand "Shan Ye Mi Cha" was founded in September last year and focuses on traditional-style milk tea, with prices ranging from 15 to 18 yuan, positioning itself in the mid-range of the new tea beverage market [4]. Market Performance - The first three stores of "Shan Ye Mi Cha" opened in April this year, with the Suzhou location reportedly generating nearly 50,000 yuan in daily revenue and serving over 2,000 cups [4]. - As of now, "Shan Ye Mi Cha" has opened a total of six stores across various cities, with plans for international expansion, particularly targeting Southeast Asia, aiming for hundreds of global locations by the end of the year [4][3]. Broader Industry Trends - Zhui Mi Technology is not only focusing on tea but is also venturing into coffee and hot pot sectors, showcasing a broader strategy to diversify its business portfolio [7][9]. - The competitive landscape in the food and beverage industry is intensifying, with many industry giants, including China Post and Yuanfudao, also entering the market, indicating a trend of cross-industry investments [10][12].

Core Viewpoint - The article discusses the rapid expansion and complex business structure of the company "追觅" (Dreame), highlighting its aggressive growth strategy and the challenges faced by its employees regarding work hours and expectations [1][20]. Group 1: Business Expansion - The company has a diverse and expanding business portfolio, including various product lines such as vacuum cleaners, air conditioners, and even food and beverage brands [21][22]. - As of June 6, the company has established multiple business units (BUs) across different sectors, indicating a strategy of diversification and rapid market entry [21][24]. - The founder emphasizes a high-performance culture, aiming for each new business to compete with top industry players, such as Dyson and Johnson & Johnson [17][19]. Group 2: Employee Work Culture - There is a notable emphasis on long working hours, with reports of employees often working over 10 hours a day, and a competitive atmosphere regarding work hours among different BUs [9][10]. - Employees have developed various strategies to meet work hour expectations, including manipulating clock-in times and extending meal breaks [9][10]. - Despite the pressure, some employees defend the company, citing high salaries and bonuses, as well as company-sponsored events [10][12]. Group 3: Financial and Operational Management - Each new BU is given a startup fund of approximately 20 million yuan (around 2.8 million USD) to develop products and achieve profitability quickly [25]. - The company has implemented strict cost control measures, especially for new BUs that have not yet generated revenue [26]. - The company is actively recruiting for its investment platforms to support its various incubators, indicating a focus on securing funding for new projects [24][25].