Core Viewpoint - Smart home appliance giant, Zhui Mi Technology, is intensifying its investment in the food and beverage sector, particularly through its tea brand "Shan Ye Mi Cha" [1][3][4]. Company Expansion - Zhui Mi Technology has recently established several management companies linked to "Shan Ye Mi Cha," including entities in Shenzhen, Chongqing, and other cities, indicating a strategic push into the tea beverage market [1][2]. - The brand "Shan Ye Mi Cha" was founded in September last year and focuses on traditional-style milk tea, with prices ranging from 15 to 18 yuan, positioning itself in the mid-range of the new tea beverage market [4]. Market Performance - The first three stores of "Shan Ye Mi Cha" opened in April this year, with the Suzhou location reportedly generating nearly 50,000 yuan in daily revenue and serving over 2,000 cups [4]. - As of now, "Shan Ye Mi Cha" has opened a total of six stores across various cities, with plans for international expansion, particularly targeting Southeast Asia, aiming for hundreds of global locations by the end of the year [4][3]. Broader Industry Trends - Zhui Mi Technology is not only focusing on tea but is also venturing into coffee and hot pot sectors, showcasing a broader strategy to diversify its business portfolio [7][9]. - The competitive landscape in the food and beverage industry is intensifying, with many industry giants, including China Post and Yuanfudao, also entering the market, indicating a trend of cross-industry investments [10][12].

追觅的业务版图一直是个"谜"，仿佛其宣布进入哪个新业务都 不出奇。作为公司老员工，前述追觅扫地机BU的员工理解老 板创业的心态——鸡蛋不能放在同一个篮子里，但没想到篮子 这么多。 作者： 陈月芹 封图：本报资料室 这篇小作文在社交媒体发酵后，不少网友表示要抵制追觅的产品；也有部分员工为公司鸣不平，称 加班是行业常态，且加班费是真给，老板也常大手笔发红包给福利。 MOVA从去年底开始试图完全独立运营，在CES、AWE等大型展会上都坚持不用"追觅"字眼作宣 发。这一次意外"出圈"，网友们仍把两个品牌捆绑在了一起。 一位MOVA员工告诉经济观察报记者，去年底，MOVA从追觅分拆出来，独立运作，今年MOVA的 目标是扭亏为盈，因此公司上下对加班有预期，但看到有人如此明确地要求全员加班的长文，还是 倍感意外。 截至6月6日，追觅、MOVA官方并未针对上述言论做出回应。据经济观察报了解，涉事企业已就 此事报警处理，苏州相关部门已立案。 业务和工时的"相对论" 5月底，一篇疑似出自MOVA高管的小作文截图在社交媒体上广为流传。长文点名深圳公司员工在 岗时间普遍比苏州同事短，"晚上不到20点就下班了，而（苏州）总部22点后还 ...