Core Insights - The Guangdong Province's "Double Hundred Action" service team is focusing on revitalizing the lychee industry in Conghua District through a comprehensive approach that includes technology, branding, sales, and talent cultivation [1][9] Group 1: Technological Innovation - The service team is addressing key challenges in the lychee industry, such as outdated varieties and preservation difficulties, by promoting new late-maturing and storage-resistant varieties, which can increase yields by 4-5 times compared to traditional varieties [2] - The implementation of integrated preservation technologies has extended the shelf life of lychees from one day to 72 hours at room temperature and 28 days in cold chain storage [2] - Advanced technologies like AI planting systems and six-degree-of-freedom picking robots have reduced pesticide use by 20% and labor costs by 40%, while improving management efficiency by three times [2] Group 2: Brand Development - The initiative aims to enhance the brand value of "Conghua Lychee" by establishing quality standards and promoting cultural elements, with premium fruits priced at 25 yuan per jin, achieving a 100% price premium [5] - The introduction of traceability QR codes ensures quality transparency, and various promotional activities are planned to increase the added value of lychees [5] - The brand's value is projected to exceed 6.8 billion yuan, contributing to its recognition as Guangdong's most valuable lychee regional public brand, with fresh fruit prices increasing by 20% [5] Group 3: Sales and Distribution - A new sales model called "two in, two out" is being explored to address sales challenges during bumper harvests, involving partnerships with universities and local businesses [7] - The service team has facilitated the sale of over 18,000 tons of lychees, generating over 200 million yuan in revenue, contributing to a 7.5% growth in agricultural output value in Conghua District [7] Group 4: Talent Development - The "Lychee Talent Plan" is being implemented to create a training system involving experts, university students, and farmers, with 2,000 individuals trained through field classes [8] - The initiative has successfully incubated 25 young lychee growers and three e-commerce teams, while also establishing a master's program in rural revitalization [8] - The program has led to the establishment of two provincial-level leading enterprises and 50 farmer cooperatives, increasing farmers' income by an average of 5,000 yuan [8]

Core Insights - The sales of Maoming lychee are approaching the end, with a significant amount of late-maturing lychee from Guangdong being harvested and sold [16][20]. Group 1: Sales and Market Dynamics - Maoming is the largest lychee production area in Guangdong, and the end of the Guiwei variety indicates the conclusion of the first half of the lychee season in Guangdong [20]. - As the Guiwei variety wraps up, other varieties such as Ice Lychee, Guanyin Green, Lingfeng Glutinous, and others are entering the tasting period [21][22]. - The Guiwei variety has already shipped 150,000 orders, with an estimated remaining fruit period of 5 days, potentially exceeding 200,000 orders [7][20]. Group 2: Pricing and Consumer Experience - The price for Guiwei lychee is reported at 10 yuan per jin, while the price for Xianjinfeng lychee is 35 yuan per jin [25]. - The industry is focusing on enhancing consumer experience through activities like orchard picking [24]. Group 3: Processing and Logistics - Lychee processing plants are becoming increasingly busy as the sales period nears its end, with a focus on quick shipping after the fruit is stored in cold storage [16][13].

Core Viewpoint - The article discusses the promotion and market potential of Yangjiang lychee, highlighting its unique qualities and the efforts made to enhance its market presence through innovation and improved logistics [2][4][81]. Group 1: Market Promotion and New Varieties - Yangjiang lychee is being promoted through events such as the brand promotion activity in Tianjin, aiming to expand its market reach [2][3]. - The introduction of new lychee varieties, such as "Jumeiren," which is characterized by its large size and sweet taste, is expected to capture significant market interest, with prices reaching 30 yuan per jin [14][16]. - The "Xiantao lychee" and "Hongmi lychee" are also emerging as popular varieties, with pre-sale prices ranging from 30 to 50 yuan per jin [18][19]. Group 2: Agricultural Practices and Quality Improvement - Yangjiang has approximately 320,000 mu of lychee cultivation area, accounting for about 8% of the province's total [10][11]. - The region is focusing on improving lychee quality by replacing traditional varieties with superior ones, increasing the proportion of early and mid-maturing quality varieties to over 40% [31][32]. - The lychee produced in Yangjiang is noted for its selenium content, which is four times higher than the standard, enhancing its health appeal [20][21]. Group 3: Cold Chain Logistics and Distribution - Yangjiang is enhancing its cold chain logistics, with over 60 cold storage facilities and a capacity of approximately 28,000 cubic meters to maintain lychee freshness during transportation [54][55]. - The city plans to procure over 1,000 tons of lychee this year, utilizing cold chain logistics to ensure delivery within 24 hours to various markets [56][58]. - The implementation of advanced cold chain technology has allowed for efficient handling and distribution of lychee, significantly improving market competitiveness [59][61]. Group 4: Economic Impact and Future Plans - The total lychee production in Yangjiang is expected to reach 180,000 tons this year, representing a 20% increase compared to previous years [63]. - The local government is actively promoting lychee through various marketing initiatives, including a 2025 action plan for production and sales integration [74][75]. - The establishment of processing facilities for lychee products is also underway, aiming to enhance the value-added aspect of the lychee industry [85][88].

Core Viewpoint - The recent promotional event for lychee in Yangjiang has successfully generated significant sales, indicating a strong market demand and effective marketing strategies for local agricultural products [4][22]. Group 1: Event Overview - The lychee promotional event took place on June 5, 2025, in Yangxi County, attracting over 200 representatives from enterprises, growers, and buyers nationwide [3][6]. - The event facilitated the intention to purchase 22,000 tons of lychee, resulting in a sales amount of 260 million yuan [4][22]. Group 2: Agricultural Development - Yangjiang is recognized as a major lychee production area in Guangdong Province, focusing on enhancing the marketing of lychee to support rural revitalization and economic growth [7][9]. - The local government aims to upgrade the entire lychee industry chain, transforming lychee from a local specialty into a significant economic driver [11][12]. Group 3: Product Quality and Variety - The event showcased high-quality lychee varieties such as "Jumeiren," "Feizixiao," and "Lingfengnuo," which attracted attention from buyers and visitors [14][18]. - Yangjiang's lychee planting area is approximately 320,000 acres, accounting for about 8% of the province's total, with an expected production of 190,000 tons, representing a growth of over 25% compared to previous years [36][38]. Group 4: Sales Channels and Strategies - Strengthening the connection between production and sales is crucial for expanding the lychee industry, with local cooperatives actively participating in various sales events [23][25]. - The introduction of online sales and partnerships with influencers has enhanced the visibility and sales of lychee, particularly premium varieties [33][35].