卤味头部品牌紫燕食品集团股份有限公司（简称"紫燕食品"）日前发布2025年第三季度报告，前三季度实现营业收入25.14亿元，净利润1.94亿元，而且单季 度业绩环比增长，展现发展韧性。 在"品质为基，创新为翼"的核心战略下，紫燕食品研发投入较上年同期再增两成，熏卤系列、川渝手撕鸡、香辣兔腿等新品受到市场好评。与此同时，紫燕 食品继续锚定年轻消费群体，启动"大学城战略"，并以多元营销方式精准触达相应客群，品牌渗透率进一步提升。 2 p GET : 75 sites 697 2017-12 6 ala Sam s 10 ar Party AND . 4 159 2 7 2 665 4 1 T MAL N * 67 1.9 % : 12 - 2017 24 1 - 2 / 1 1 Y r an 115 30 3 t a reire 1 1 1 1 1 1 the t 2017 t and a CAN START STATE t and the first t and the - - - - - 1999 19 t 20 1 in 1 90 t and the CALL t a START t the WARRETH ...

Core Viewpoint - Ziyan Food Group Co., Ltd. demonstrated operational resilience in a challenging market, achieving a revenue of 1.041 billion yuan in Q3 2025, a year-on-year increase of 1.75%, despite a slowdown in the marinated food industry and intensified competition [1] Group 1: Financial Performance - In Q3 2025, Ziyan Food reported a net profit of 90 million yuan, showcasing its ability to maintain profitability amid industry challenges [1] - Total assets reached 3.917 billion yuan, reflecting a growth of 17.56% compared to the end of the previous year [1] Group 2: Supply Chain and Operational Efficiency - The company implemented a digital transformation of its supply chain, integrating systems like SAP-ERP and TMS to enhance operational efficiency [2] - Automation and IoT technologies were introduced in production processes to standardize product flavor and improve operational efficiency [2] - Ziyan Food maintains long-term strategic partnerships with major suppliers to ensure quality and stability in raw material supply [2] Group 3: Product Innovation and Marketing Strategy - Ziyan Food is diversifying its product matrix and innovating flavors, launching new products like smoked marinated series and Sichuan-style shredded chicken [4] - The company effectively utilized social media platforms like Douyin to engage younger consumers, achieving a monthly sales record of 23 million yuan in September 2025 [5] - Collaborative marketing efforts, such as partnerships with brands like Samyang, have enhanced brand visibility and appeal among younger demographics [4][5] Group 4: Market Position and Future Outlook - Ziyan Food is exploring international market opportunities while solidifying its brand in the marinated food sector [6] - The company is positioned to sustain growth through digitalization, product innovation, and targeted marketing strategies, aligning with the industry's shift towards high-quality development [6]

面对快速变化的消费市场和日益年轻的消费群体，紫燕食品通过多元化产品矩阵与线上线下整合营销， 持续强化品牌在新生代消费群体中的影响力。 紫燕食品积极推动产品矩阵多元化与风味创新，相继推出熏卤系列、川渝手撕鸡、火鸡辣酱风味产品等 多款新品。其中，川渝手撕鸡在区域推广期间，通过达人矩阵与精准引流，多次荣登抖音区域行业商品 成交榜TOP1，有效带动了门店日销与客流。此外，紫燕食品与韩国品牌三养合作推出火鸡辣酱系列联 名产品，打破风味边界，精准触达年轻"辣味"爱好者，强化品牌潮流形象。 立足当前行业态势，紫燕食品积极应对市场变化，在巩固佐餐卤味领域品牌基础的同时，持续探索新的 增长路径，除通过供应链精细化管理和产品创新外，还同步推进国际化布局，探索海外市场拓展机会， 推动第三季度营收实现同比回升，整体呈现企稳态势。（厉平） 紫燕食品(603057)10月24日晚间发布2025年三季报。报告显示，公司第三季度营业收入10.41亿元，同比 增长1.75%；净利润8954.35万元。在当前卤味行业整体增速放缓、需求承压的低迷态势下，叠加行业竞 争加剧与消费分级，紫燕食品仍展现出经营韧性，通过持续推进供应链全链路管理、深化产品 ...