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我国跨境电商B2B出口今年预计增至6.9万亿元
Sou Hu Cai Jing· 2025-04-29 04:27
Core Insights - The report titled "China Cross-Border E-Commerce B2B Export Development Report (2025)" highlights the growth and trends in China's cross-border e-commerce B2B exports, analyzing various dimensions such as scale, platforms, operational models, product categories, destination countries, and the entire industry chain [2] Group 1: Market Scale and Growth - China's cross-border e-commerce B2B export scale is projected to reach 6.9 trillion yuan by 2025, indicating a consistent growth trend [3] - In 2023, tools and equipment accounted for the largest product category in China's cross-border e-commerce B2B exports, representing 27.6% of total exports, followed by textiles at 17.2% [3] - The top ten destination countries for China's cross-border e-commerce B2B exports show a mix of stable mature markets and emerging markets, with Southeast Asia and the Middle East becoming new growth engines due to policy benefits and logistics upgrades [3] Group 2: Development Drivers - New technologies, particularly artificial intelligence, are leading the industry development by enhancing the digitalization and intelligence of the cross-border e-commerce supply chain, thus improving export efficiency [4] - There is a growing acceptance among overseas companies for digital sales methods, with 66% of B2B decision-makers considering digital marketing more important than traditional marketing, and 83% of decision-makers willing to purchase up to $10 million worth of goods online [4] - The Chinese government has introduced a series of supportive policies at both national and local levels to promote the development of cross-border e-commerce B2B [4] - The digitalization process among foreign trade enterprises is accelerating, with over 30% of these enterprises now using digital tools, and some industry clusters reporting usage rates exceeding 60% [4] Group 3: Future Trends - The scale of cross-border e-commerce B2B exports in China is expected to continue expanding, with an increasing variety of product categories and a faster rise in the proportion of technology-intensive products [4] - The market is transitioning from price competition to brand competition, with traditional manufacturing enterprises restructuring their supply chains to engage more in cross-border e-commerce [5]
报告:我国跨境电商B2B出口增速将持续高于传统外贸
Core Insights - The report indicates that the global cross-border e-commerce B2B market is entering a phase of structural expansion, with continuous growth in transaction scale. China's cross-border e-commerce B2B export growth is expected to outpace traditional foreign trade [1][2] - By 2025, China's cross-border e-commerce B2B export scale is projected to reach 6.9 trillion yuan, driven by advancements in digital capabilities and improved supporting services [1][2] Group 1: Market Trends - The distribution of product categories in China's cross-border e-commerce B2B shows a stable presence of traditional manufacturing products and a continuous development of emerging categories. In 2023, tools and equipment accounted for 27.6% of total exports, followed by textiles at 17.2% [1] - The top ten countries for China's cross-border e-commerce B2B exports reflect a mix of stable mature markets and emerging markets, with Southeast Asia and the Middle East becoming new growth engines due to policy benefits and logistics upgrades [2] Group 2: Strategic Shifts - Traditional manufacturing enterprises are restructuring the "factory to consumer" chain through cross-border e-commerce, transitioning from a "manufacturing advantage" to a "channel advantage" [2] - The proportion of factories directly connecting with end buyers is expected to rise from 18% in 2023 to 45% by 2030, with factory sellers experiencing a 60% year-on-year increase in 2023 [2] Group 3: Challenges and Recommendations - The report highlights challenges such as low global economic growth, tightening regulations, and the need for stronger support conditions for cross-border e-commerce development. It suggests six areas for support, including optimizing tax policies and promoting international cooperation [2][3] - Recommendations for tax policy include expanding the scope of tax exemptions and simplifying tax refund processes to enhance cash flow efficiency for high-credit enterprises [3]