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希尔顿集团在华第1000家酒店开业 外资酒店掘金下沉市场
Di Yi Cai Jing· 2026-01-08 09:17
第一财经记者注意到,就在今天开业的郑州航空港希尔顿逸林酒店旁边,还有希尔顿花园酒店,这是同 一个合作业主一并投资的。此类一个大业主与酒店管理公司签下"一揽子"多品牌发展的模式也是一个趋 势。同时,中端酒店市场相对具有潜力,也是各大酒店集团力拓的领域。 业内分析,酒店产品周期约8-10年,2024年酒店产业进入首轮改造升级周期,据行业不完全统计,全年 增量+存量翻新规模接近400万间,改造成本仅为新建酒店的20%左右,成为品牌扩张的重要路径,相对 而言,高端及中高端酒店市场份额不高,与需求缺口形成增量空间,尤其在二三线城市品牌渗透率较 低,存在巨大改造或新建酒店的潜力。 "多品牌的合作可以吸引更多不同层次的客人来入住,覆盖更多客群市场。而且打上希尔顿、万豪这类 国际品牌,也有助于引客流。这就是这几年外资酒店企业麾下中端酒店品牌迅速发展的原因,尤其在二 三四线城市增速很快。所以希尔顿逸林、希尔顿花园这类酒店成为未来发展重点之一。但值得注意的 是,本土业主方开始自营酒店品牌,甚至与本土渠道平台紧密合作,比如万达和同程的合作等。对于外 资酒店管理集团而言,要在多品牌覆盖和跨业态互动等方面多下功夫。"资深文旅产业分析人 ...
希尔顿集团在华第1000家酒店开业,外资酒店掘金下沉市场
Di Yi Cai Jing· 2026-01-08 09:05
外资酒店集团加速在华布局。 希尔顿集团作为第一批进入中国市场的外资酒店企业,近年来提速发展。1月8日,郑州航空港希尔顿逸 林酒店正式营业,宣告希尔顿集团在中国市场第1000家酒店开业。 第一财经记者注意到,就在今天开业的郑州航空港希尔顿逸林酒店旁边,还有希尔顿花园酒店,这是同 一个合作业主一并投资的。此类一个大业主与酒店管理公司签下"一揽子"多品牌发展的模式也是一个趋 势。同时,中端酒店市场相对具有潜力,也是各大酒店集团力拓的领域。 业内分析,酒店产品周期约8-10年,2024年酒店产业进入首轮改造升级周期,据行业不完全统计,全年 增量+存量翻新规模接近400万间,改造成本仅为新建酒店的20%左右,成为品牌扩张的重要路径,相对 而言,高端及中高端酒店市场份额不高,与需求缺口形成增量空间,尤其在二三线城市品牌渗透率较 低,存在巨大改造或新建酒店的潜力。 "多品牌的合作可以吸引更多不同层次的客人来入住,覆盖更多客群市场。而且打上希尔顿、万豪这类 国际品牌,也有助于引客流。这就是这几年外资酒店企业麾下中端酒店品牌迅速发展的原因,尤其在二 三四线城市增速很快。所以希尔顿逸林、希尔顿花园这类酒店成为未来发展重点之一。但 ...
2025年10月亚洲(中国)酒店业发展报告
3 6 Ke· 2025-11-10 09:00
Group 1: Global Hotel Industry Trends - The tourism industry in Europe, the Middle East, and Africa is experiencing record growth, with Africa's tourism sector seeing a double-digit growth rate in the first half of the year, particularly in South Africa and Egypt [2][3] - Mino International Group plans to develop and manage 50 new hotels in Egypt in collaboration with Sunrise Resorts and Hotels, with the first phase including four flagship hotels [2] - Hilton Group announced its expansion into sub-Saharan Africa, with plans to triple its hotel count on the continent to over 160 hotels in the coming years [3] Group 2: Asia-Pacific Market Developments - The Asia-Pacific hotel industry experienced a performance surge during the "super golden week" holiday, with significant increases in occupancy rates and revenue per available room (RevPAR) in Japan [5][6] - Huazhu Group and Jinjiang Hotels reported a combined guest reception exceeding 23.5 million during the holiday, with Huazhu achieving a 36% year-on-year increase in guest numbers [6] Group 3: Hotel Group Executive Changes - Several hotel groups announced executive appointments, including Shangri-La Group appointing Xu Haochun as Chief Development Officer for China and Marriott International naming Gautam Bhandari as Chief Development Officer for the Asia-Pacific region [9][10] Group 4: Third Quarter Financial Reports - Among ten monitored hotel groups, only half reported year-on-year profit growth for Q3 2025, with Jinjiang Hotels achieving a net profit of approximately 375 million yuan, a 45.45% increase [12] - Major international hotel groups like Marriott, InterContinental, and Hyatt saw RevPAR growth of less than 1%, while Wyndham experienced a 5% decline [12][15] Group 5: Hotel Asset Transactions - In October, 46 hotel assets were listed for sale or auction, with nine hotels having auction prices exceeding 100 million yuan, but no hotels were sold during the month [16][17] Group 6: Hotel Openings and Signings in China - In October, 245 new hotels opened in China, a decrease from 293 in September, indicating a market adjustment post-holiday [18] - The luxury and high-end hotel segment saw significant new openings, including multiple projects from Hilton and Accor [19][20] Group 7: Luxury Hotel Rankings and Analysis - The luxury hotel sector is focusing on brand rejuvenation and consumer engagement, with brands like Rosewood and Shangri-La launching new initiatives to attract younger generations [24][25] - The ABN Index for luxury hotels showed a decline in most metrics except for media and new media indices, indicating a need for improved customer engagement strategies [31][32]
广东中山南区希尔顿花园酒店将于本月迎客
Cai Jing Wang· 2025-08-04 06:35
Core Viewpoint - The Hilton Garden Inn in Zhongshan, Guangdong, is set to open this month, featuring 174 luxury rooms, marking the brand's expansion in the region [1] Group 1: Hotel Details - The hotel is 17 stories high and includes 174 luxury rooms, which consist of 2 suites and 16 family rooms [1] - This Hilton Garden Inn represents a new upgrade of the Hilton Group's high-end select service hotel brand [1] Group 2: Brand Expansion - The upgraded version of the Hilton Garden Inn has previously been launched in cities such as Chongqing, Sanya, and Harbin [1]