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专家解读广东农文旅27条:从相加到相融,打造全国样板丨品粤百千万
Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the integration of agriculture, culture, and tourism (referred to as "农文旅融合") as part of the "百县千镇万村高质量发展工程" initiative, aiming to create a national model for high-quality development in this sector [1][3][4]. Group 1: Development Strategy - Guangdong's agricultural, cultural, and tourism development is transitioning from pilot exploration to systematic promotion across the province, indicating a shift towards institutionalization and comprehensive integration [1][2]. - The measures emphasize breaking down industry boundaries and activating resource elements to reconstruct rural value, focusing on full-domain and full-industry integration [3][4]. Group 2: Cultural and Tourism Integration - The measures propose deep exploration of Lingnan culture, integrating traditional agricultural and fishing practices, and developing high-quality immersive cultural tourism projects [3]. - There is a focus on enhancing historical and cultural sites, supporting the construction of themed tourism routes, and promoting intangible cultural heritage workshops [3][4]. Group 3: Health and Wellness Tourism - The integration of agricultural and cultural tourism extends to health and wellness, encouraging the development of coastal, hot spring, mountain, and lake tourism resorts, as well as traditional Chinese medicine health tourism bases [4]. - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, agriculture, and innovation [4]. Group 4: Market-Oriented Development - The integration of agriculture, culture, and tourism is seen as a potential pillar industry for counties, with a market-driven approach to developing products and experiences based on user needs [6]. - The measures advocate for innovative leisure experiences and brand promotion, including the "广东美食" initiative to enhance local culinary offerings [7]. Group 5: Digital Transformation - The application of digital technology is emphasized as a means to revitalize rural tourism experiences, with initiatives to enhance digital immersion in agricultural and cultural tourism projects [9]. - The measures include promoting the use of virtual reality (VR) and augmented reality (AR) technologies to create new immersive experiences [9]. Group 6: Media and Promotion - The "媒体+" initiative aims to enhance the promotion of agricultural, cultural, and tourism integration through various media campaigns, including short videos and thematic storytelling [10]. - This approach is designed to respond to the trends of instant and fragmented cultural consumption, helping to consolidate rural projects into recognizable brand clusters [10].
全省4A级及以上景区人气持续火爆 三天迎客超千万人次
Core Insights - The article highlights the surge in tourism and cultural activities in Guangdong during the National Day and Mid-Autumn Festival holiday, showcasing a vibrant recovery in the sector [1][2][3]. Tourism Statistics - On October 3, 2023, 4A-level and above scenic spots in Guangdong received 4.012 million visitors, marking a 4.0% year-on-year increase [1] - From October 1 to October 3, 2023, these scenic spots welcomed a total of 11.411 million visitors, reflecting a 4.6% growth compared to the previous year [1] - Key monitored areas, including ancient post roads and red tourism sites, saw varied visitor increases, with 60.7 thousand, 34.4 thousand, 41.6 thousand, and 42.1 thousand visitors respectively [1] Cultural Events and Activities - The 2025 Guangzhou Strawberry Music Festival attracted approximately 47,000 attendees, significantly boosting foot traffic in key commercial areas to 329,900 [2] - Red tourism gained momentum, with significant visitor numbers at various historical sites, including 23,000 at the upgraded Huizhou East River Guerrilla Memorial Hall [2] - The "Hundred Thousand Project" was actively implemented, promoting rural tourism and cultural integration, with notable success in areas like Huizhou and Dongguan [3] Food and Culinary Tourism - Guangdong's culinary reputation drew large crowds, with many restaurants experiencing long wait times as visitors sought local delicacies [5] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Food Culture Week featured over 200 booths, showcasing local specialties and attracting food enthusiasts [5] - The "Guest Come Tavern" in Meizhou created an immersive experience centered around Hakka wine culture, enhancing local tourism offerings [6]
事关消费帮扶、扩大内需!广东发布提振消费专项行动实施方案
Nan Fang Nong Cun Bao· 2025-05-08 01:30
面,要求持续做 事关消费帮扶、 扩大内需!广东 发布提振消费专 项行动实施方案 _南方+_南方 plus 提振消费是党中 央、国务院从全 局和战略高度部 署的重要任务。 近日,为贯彻落 实党中央、国务 院决策部署,全 方位扩大消费需 求,大力提振消 费,广东省人民 政府办公厅印发 《广东省提振消 费专项行动实施 方案》(下称 《方案》),提 出实施居民就业 增收促进行动、 居民保障支持行 动、服务消费提 质惠民行动、大 宗消费更新升级 行动、消费品质 提升行动、消费 环境改善提升行 动、限制措施清 理优化行动以及 加强政策支持保 障等8方面31项 内容,其中,在 完善配套措施方 好消费帮扶。 《方案》指出, 鼓励各级工会将 经费用于节日慰 问品、职工文体 健身和乡村疗休 养活动等消费领 域。持续做好消 费帮扶,继续开 展消费帮扶"新 春行动""金秋行 动",举办工会 采购对接专场活 动和帮扶地区特 色农产品进机 关、进高校、进 社区展销活动。 据了解,近年 来,广东省发展 改革委积极落实 国家发展改革委 有关消费帮扶工 作部署,及早谋 划、迅速行动, 牵头落实开 展"消费帮扶新 春行动""消费帮 扶金秋行动" ...