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中华老字号如何“破圈”焕新?
Jiang Nan Shi Bao· 2026-02-25 14:04
今年春节,不少中华老字号以"传统底蕴+潮流表达"的创新融合模式,迎来客流与营收的双重高峰,历 经时光沉淀的"金字招牌"在国潮浪潮中焕发全新光彩。然而在热销背后,低价冲击、人才断层等深层困 境仍在掣肘行业发展。那么如何才能破解发展瓶颈,在时代浪潮中实现真正可持续的"破局"与"出圈"? 万事利丝绸和央视春晚联名的"骐骥驰骋"红围巾 花式创新"圈粉"年轻人 "这个金陵十二钗系列颜值高、名字雅,太精致了,简直舍不得吃!"2月23日,中华老字号小苏州珠江 路店内,一位年轻顾客捧着糕点礼盒满是喜爱。记者走进店内,猪油年糕、桂花云片糕、八宝饭等经典 糕点琳琅满目,往来顾客络绎不绝。 "这是今年新开的门店,金陵十二钗红楼春宴礼盒是春节期间推出的新品。"门店店长张静介绍,该系列 以《红楼梦》金陵十二钗的人物命运与性格为灵感,将文学底蕴融入造型各异、风味独特的糕点之中, 一经推出便成为爆款。记者看到,礼盒内的酥点均为独立精致包装,每一枚都雕刻着专属花卉纹样,暗 合十二钗的花语与命运,从林黛玉的"荷风朱韵"到王熙凤的"椒馨馥郁",从薛宝钗的"锦簇莓香"到史湘 云的"沁香花茵",每一款糕点都化作可品、可赏、可回味的文学符号。比如为林 ...
根脉中华 | 尼罗河遇见珠江,167件/套埃及文物首现亚洲
Xin Lang Cai Jing· 2026-02-14 15:36
△塔·哈尔的木乃伊及其内棺 △木乃伊纸板匣残片 展览以180件/套古埃及珍贵文物为核心,辅以26件/套南越王墓出土珍品,通过"众神的国度""国王与统治""文字与交流""生活与美丽""生命的旅途"五大主 题,展现古埃及在权力结构、文字系统、日常生活及生命观念等方面的内涵。 △巴斯特猫神像 转自:大湾区之声 尼罗河的馈赠孕育了璀璨的古埃及文明,珠江的潮汐滋养了开放包容的岭南文化。当两大古老文明跨越数千年时光在广州相遇,会激荡出怎样的火花? "尼罗河的赠礼——古埃及文物与数字艺术体验展"于2月6日至10月11日在南越王博物院(王墓展区)正式面向公众开放。 埃及神话中作为灵魂化身的"巴鸟"(Ba),与南越王墓出土漆木屏风上翩然起舞的朱雀,均以飞鸟羽翼寓意灵魂的升华,达成了精神世界中沟通天地的媒 介共识。 △木乃伊猫 △丰收场景浮雕 本次展览呈现的180件/套古埃及文物中有167件/套为首次在亚洲展出。南越王博物院陈列部负责人、策展人史明立说,展览创新性提出"连接尼罗河与珠江 的文明交流互鉴"这一策展理念,旨在系统呈现古代世界文明的辉煌成就,构建跨时空的文明交流互鉴桥梁。 古埃及人通过精妙的木乃伊与彩绘内棺守望来世,南 ...
雪域珍宝“焕”新生
Xin Lang Cai Jing· 2026-02-13 15:18
(来源:经济参考报) 走进位于拉萨市罗布林卡路的西藏博物馆,柔和的灯光下,古老的丝绸流光溢彩;触摸屏上,游客亲手 为飞天的裙摆填涂颜色;文创体验馆内,一枚枚精巧的冰箱贴、饰品,承载着来自高原的独特记忆…… 琳琅满目的文创产品中,最受游客追捧的是"藏妆彩韵"系列复刻产品。孔得全介绍,这个系列中的"飞 天服饰AR冰箱贴"灵感来自馆藏珍品"普兰飞天服饰"的头饰部分。 在文创产品研发过程中,设计团队始终秉持"把西藏文化记忆带回家"的理念,反复打磨细节,尝试多种 材质,只为最大程度还原普兰飞天服饰的神韵。同时,他们巧妙引入AR技术,游客只需扫描包装上的 二维码,便能在屏幕中"佩戴"飞天头饰,感受历史与科技的交融。 文创产品成功"出圈",展厅内的变化同样引人注目。西藏博物馆文博助理馆员索娜措从事策展工作5年 多,见证了展览布置从纯人工布展到数字技术辅助策展的变化。 "以前展览全靠人工布置,背板、灯光、文字说明都要一点点拼出来。而现在,我们用数字化建模、智 能控制系统和精确的灯光演算,提前把展览'搭'在电脑里,现场调整少了,整体效果却更好。"索娜措 说。 "我们希望通过多媒体与互动技术,让展品变得更加立体。"索娜措介绍说, ...
(新春见闻)三代艺人接力创新 马年生肖年画热销
Zhong Guo Xin Wen Wang· 2026-02-10 09:00
Core Viewpoint - The traditional woodblock New Year paintings from Kaifeng's Zhuxian Town, particularly the horse-themed series, are experiencing a surge in sales, driven by innovation and the involvement of multiple generations of artists [1][3]. Group 1: Industry Overview - The woodblock New Year paintings originated from ancient "door god paintings" and are a popular decorative art form in China, symbolizing blessings and good fortune [1]. - Zhuxian Town's woodblock paintings date back to the Tang Dynasty, flourished in the Song Dynasty, and reached their peak during the Ming and Qing Dynasties, being recognized as one of the "Four Great New Year Paintings" in China [1]. - In 2006, Zhuxian Town's woodblock paintings were included in the first batch of national intangible cultural heritage lists [1]. Group 2: Company and Artist Insights - The "Wantong Old Brand" in Zhuxian Town has 16 established shops, with Zhang Liansheng being the fourth-generation inheritor of this traditional craft, having dedicated over 60 years to the art [3]. - The production process of New Year paintings involves over 30 intricate steps, including material selection, sketching, carving, coloring, printing, and framing [3]. - Zhang Liansheng's son, Zhang Jizhong, and daughter, Zhang Yi, are also actively involved, with Zhang Yi's horse-themed series achieving significant online sales [3][4]. Group 3: Innovation and Market Expansion - Zhang Yi has creatively reinterpreted classic door god images into over 50 cultural and creative products, such as fridge magnets and phone cases, which are exported to countries like Japan, South Korea, and the USA [4]. - To cater to the aesthetic and cultural demands of younger consumers, Zhang Jizhong collaborates with research institutions to develop new designs, including over 30 new year painting varieties [4]. - The local woodblock painting shops are leveraging "Internet+" and collaborative models with government and enterprises to expand their market reach, establishing a comprehensive industry chain [4].
以产教融合提升职业教育与产业需求匹配度
Xin Hua Ri Bao· 2026-01-28 21:31
当前,我国正处在加快转型升级步伐、奋力推进高质量发展的关键阶段,产业发展对于高素质技术技能 人才的需求愈发迫切。职业教育作为培养技术技能人才的主阵地,其核心价值在于对接产业需求、服务 经济发展。以产教融合为纽带,打通职业教育与产业发展的壁垒,实现人才培养与产业需求的精准对 接、同频共振,不仅是推动职业教育高质量发展的必由之路,更是赋能产业升级、筑牢经济发展人才支 撑的重要举措。 锚定目标导向,精准对接产业发展需求。提升职业教育与产业需求匹配度的核心前提是锚定精准的目标 导向,推动人才培养目标与产业发展需求的深度协同。 建立政府主导的协同统筹机制。由政府主导,牵头构建产教融合联席会议制度。统筹协调教育、产业、 企业三方需求,打破部门壁垒与信息孤岛,明确各方在人才培养中的职责分工,形成"需求共研、目标 共定、过程共管"的协同合力。依托产教融合联席会议制度,搭建常态化产业需求调研平台,组织院 校、企业、行业协会定期开展全链条人才需求研判,精准掌握各领域岗位技能标准、人才缺口结构及技 术革新趋势,建立动态更新的产业人才需求数据库,为人才培养目标制定提供科学依据。同时,以需求 数据库为基础,推动企业深度参与人才培养目标 ...
市人大代表、58同城副总裁曲子恒:加快培育养老服务主体促进民生服务场景创新
Bei Jing Shang Bao· 2026-01-25 11:24
曲子恒表示,养老服务既是重要的民生保障内容,也是银发经济发展的重要载体。当前,养老服务面临的关键问题,已从"能否覆盖"转向"是否具备高质 量、可持续、稳定的供给能力"。为此,他建议通过政策引导、金融支持和标准建设等方式,加快培育一批具有品牌影响力、服务能力和组织化水平的平台 和企业主体,推动北京养老服务产业实现规模扩张、质量提升和效能增强。 2026年北京市政府工作报告指出,2026年北京市将完善多层次社会保障体系。健全长期护理保险制度,新建20个区域养老服务中心,新增5000张家庭养老床 位。 从具体举措上来看,曲子恒建议,开展优质居家养老服务主体认定工作,定期遴选"家政+养老"融合发展的示范平台与企业,并将其纳入服务消费重点支持 范围,在品牌宣传、场景开放、市场推广等方面予以扶持。同时,进一步细化税费优惠和财政支持政策,对平台在服务体系建设、技能培训和技术研发等方 面的投入给予补助,并对提供养老服务的家政企业及个体工商户在用工、社保和培训等方面提供针对性补贴。 FAST IE 4.97 2 CARTY 0 R The 0 11 1 美国人民政治协商会议 4 / 3 / 991 The Base 北京商报讯 ...
实现逆势增长!2025年广州经贸类展览达334场
Nan Fang Du Shi Bao· 2026-01-18 02:23
Group 1 - The Guangzhou International Conference and Exhibition Industry Association held its annual meeting for 2025, highlighting the resilience and growth of the exhibition industry in Guangzhou despite complex environments [1] - In the past year, Guangzhou hosted 334 major economic and trade exhibitions, covering an exhibition area of approximately 12 million square meters, with record numbers of large-scale, new, and international exhibitions [1] - To adapt to the rapid development of the exhibition industry and to regulate industry standards, the association released the "Guangzhou International Conference and Exhibition Industry Association Exhibition Engineering Enterprise Level Rating Standards" and initiated the application process for enterprise ratings [1] Group 2 - The Guangzhou International Intelligent Equipment and Artificial Intelligence Exhibition will be held from June 3-5, 2026, at the Canton Fair Exhibition Hall, co-hosted by Hannover Milan Bait Exhibition (Guangzhou) Co., Ltd. and Guangzhou International Exhibition Group Co., Ltd. [2] - The association will support the exhibition's promotion and organization by signing a cooperation agreement with the exhibition organizing committee, aiming to enhance the exhibition's success through resource sharing [2] Group 3 - Looking ahead to the beginning of the 14th Five-Year Plan, Guangzhou aims to drive development through "integration" and "innovation," focusing on the integration of exhibition and industry as well as exhibition and urban development [4] - The municipal commerce bureau will continue to support the association's efforts to create a favorable exhibition ecosystem, attracting more quality projects and talent to Guangzhou [4]
多地严控编外用工的探索:节流目标之下,有单位核减率近八成
Nan Fang Du Shi Bao· 2025-12-31 15:09
江苏连云港机构编制网日前发文介绍称,该市编外用工规范管理工作成效显著,在保障经济社会发展刚 性需求基础上,编外用工总量明显下降,其中县(区)比2023年少6002名,引发关注。12月31日,南都 N视频记者梳理发现,今年以来,多地表态严控非必要编外人员招聘,推动实现只减不增目标。北京大 学政府管理学院教授马亮表示,对于基层部门实际用工刚需,可以通过政府购买服务等方式来满足。 违规用工问题被限期整改 12月29日,江苏连云港机构编制网发文透露,连云港市委编办近年来创新编内编外统筹管理机制,推动 编内编外资源管理"一盘棋",在保障经济社会发展刚性需求基础上,编外用工总量明显下降。 文章表示,以2021年核查数为基数,将编外人员纳入机构编制实名制系统实名管理,编外用工总量原则 上只减不增。通过推进后勤服务社会化改革、规范用工岗位、系统内调剂、自然减员、严格报批程序等 方式盘活压减存量,严控增量。对公安(辅警)、医院、幼儿园等编外人员流动较快、报批频繁且有用 工标准的单位,在总量范围内实行备案管理。 文章还称,坚持全面核查与重点督查相结合,利用信息化系统建立一月一比对、半年一核查、一年一通 报制度。对教育、卫生、住建 ...
专家解读广东农文旅27条:从相加到相融,打造全国样板丨品粤百千万
Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the integration of agriculture, culture, and tourism (referred to as "农文旅融合") as part of the "百县千镇万村高质量发展工程" initiative, aiming to create a national model for high-quality development in this sector [1][3][4]. Group 1: Development Strategy - Guangdong's agricultural, cultural, and tourism development is transitioning from pilot exploration to systematic promotion across the province, indicating a shift towards institutionalization and comprehensive integration [1][2]. - The measures emphasize breaking down industry boundaries and activating resource elements to reconstruct rural value, focusing on full-domain and full-industry integration [3][4]. Group 2: Cultural and Tourism Integration - The measures propose deep exploration of Lingnan culture, integrating traditional agricultural and fishing practices, and developing high-quality immersive cultural tourism projects [3]. - There is a focus on enhancing historical and cultural sites, supporting the construction of themed tourism routes, and promoting intangible cultural heritage workshops [3][4]. Group 3: Health and Wellness Tourism - The integration of agricultural and cultural tourism extends to health and wellness, encouraging the development of coastal, hot spring, mountain, and lake tourism resorts, as well as traditional Chinese medicine health tourism bases [4]. - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, agriculture, and innovation [4]. Group 4: Market-Oriented Development - The integration of agriculture, culture, and tourism is seen as a potential pillar industry for counties, with a market-driven approach to developing products and experiences based on user needs [6]. - The measures advocate for innovative leisure experiences and brand promotion, including the "广东美食" initiative to enhance local culinary offerings [7]. Group 5: Digital Transformation - The application of digital technology is emphasized as a means to revitalize rural tourism experiences, with initiatives to enhance digital immersion in agricultural and cultural tourism projects [9]. - The measures include promoting the use of virtual reality (VR) and augmented reality (AR) technologies to create new immersive experiences [9]. Group 6: Media and Promotion - The "媒体+" initiative aims to enhance the promotion of agricultural, cultural, and tourism integration through various media campaigns, including short videos and thematic storytelling [10]. - This approach is designed to respond to the trends of instant and fragmented cultural consumption, helping to consolidate rural projects into recognizable brand clusters [10].
泰DEPA-BOI携手推出新措施提升产业竞争力
Shang Wu Bu Wang Zhan· 2025-12-16 16:25
Core Insights - Thailand's Digital Economy Promotion Agency (DEPA) and the Board of Investment (BOI) have launched new measures to enhance industrial competitiveness through a "Digital Service Account" mechanism [1] Group 1: Policy Overview - The new policy provides subsidies of up to 30% of the investment amount for companies adopting digital technologies developed or improved by certified Thai digital entrepreneurs [1] - The maximum subsidy for a single entity can reach 100 million Thai Baht, with projects required to be completed within one year [1] Group 2: Target Industries - The initiative aims to promote the application of digital technologies in key industries such as agriculture and biotechnology, smart electronics, high-value food, integrated medical technology, next-generation automobiles, defense, biofuels and chemicals, and robotics [1] - The support encompasses technologies including enterprise resource connection systems (requiring integration of at least three data functions), artificial intelligence, machine learning, big data, and data analytics [1] Group 3: Eligibility Criteria - For small and medium-sized enterprises (SMEs), the minimum investment amount must reach 20 million Thai Baht, while other enterprises must invest at least 50 million Thai Baht (excluding land and working capital) [1] - The new measures are expected to accelerate the digital transformation of Thai companies and enhance the country's technological competitiveness [1]