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(乡村行·看振兴)福建建宁:金铙山下白莲摇 “链”上发力促振兴
Zhong Guo Xin Wen Wang· 2026-01-22 06:29
Core Viewpoint - The article highlights the revitalization efforts in Jianing County, Fujian, focusing on the development of the lotus industry through cooperative farming, technological advancements, and market expansion, leading to increased income for local farmers [1][2]. Group 1: Industry Development - Jianing County, known as the "Hometown of Lotus," has established a significant agricultural brand with its "Tongxin White Lotus," recognized as a national geographical indication product [2]. - The county aims to stabilize lotus planting area at 50,000 acres by 2025, with the establishment of various cultivation zones and over 50 key lotus planting villages [3]. Group 2: Cooperative Farming - In 2018, local farmers formed a cooperative, enhancing their bargaining power and ensuring stable prices for lotus products, with dry lotus priced at no less than 80 yuan per kilogram and fresh lotus at no less than 34 yuan per kilogram [2]. - The cooperative model has led to a concentration of lotus farming, increasing the total planting area to 380 acres in Huapai Village, with 100 acres as a demonstration area [2]. Group 3: Technological Innovation - Jianing County has introduced modern processing equipment to streamline lotus processing, improving efficiency and product quality, which has significantly increased farmers' incomes [5]. - The county has achieved full coverage of standardized planting and established over 20 new technology production demonstration bases, benefiting 2,670 technology demonstration households [5]. Group 4: Market Expansion - The lotus industry has expanded into high-value products, with lotus seeds now being processed into items like lotus soup and drinks, increasing their market price by 20% compared to raw sales [5]. - Jianing County has developed 40 lotus-related products, with 25 processing enterprises, including 6 provincial leading enterprises, and exports to over 10 countries and regions [5]. - The integration of "lotus + tourism" has generated over 1 billion yuan in annual tourism revenue, contributing to a total industry output value of 27.43 billion yuan [5].
数字赋能乡村 电商助农惠农
Ren Min Wang· 2025-08-16 15:02
Core Viewpoint - The establishment of the Fujian E-commerce Agricultural Assistance Alliance and the launch of the "Farming Products of Fujian: Waiting for You in My Hometown" live streaming event aim to enhance the sales of local agricultural products through digital platforms, promoting rural revitalization and economic growth in Fujian province [1][4][10]. Group 1: E-commerce and Agricultural Development - The Fujian E-commerce Agricultural Assistance Alliance was officially established on August 13, 2023, to integrate resources from various sectors including education, media, and finance, facilitating the entire agricultural product sales chain from source to consumer [10]. - The live streaming initiative has successfully conducted 15 events over two years, engaging over a hundred influencers and generating significant sales, contributing to the exploration of new pathways for digital rural development [8][10]. - In 2024, the online sales of agricultural products in Fujian are projected to exceed 64 billion yuan, marking a 16% year-on-year increase, positioning the province among the top in the nation [8][10]. Group 2: Digital Rural Revitalization - Fujian province is set to become the first national digital rural pilot area, a collaboration between the Central Cyberspace Administration and the Ministry of Agriculture and Rural Affairs, providing new opportunities for rural revitalization [4][10]. - The alliance aims to create a more efficient online communication matrix, enhancing the integration of digital technology into all aspects of agricultural production, processing, distribution, and sales [10][11]. - The initiative emphasizes the importance of content quality and ecological environment, aiming to foster a vibrant network environment that supports rural industry revitalization [11][12]. Group 3: Local Agricultural Products - Key local agricultural products include the "Tongxin White Lotus" with an annual production of 4,500 tons, "Zherong Prince Ginseng" with over 6,000 tons, and "Duwai Pomelo" with an annual output of 56,000 tons, all of which are vital to local economies and farmers' income [4][10]. - The initiative highlights the rich agricultural heritage and quality assurance of these products, which have been cultivated by generations of local farmers [4][12].
福建电商助农联盟成立暨“福农优品·我在家乡等你来”网络直播活动启动
Sou Hu Cai Jing· 2025-08-13 22:48
金融赋能乡村振兴的力度同步升级。兴业银行、中国银行、建设银行、福建省农信联社及"惠闽宝"代表共同发布 《金融助农行动书》,承诺绿色金融守护绿水青山、以数字科技激活乡村动能、以链式服务助力小农户融入大产 业。 此外,为引导女性掌握数字"新农具"、推动女性创业就业,福建省妇联联合福建省委网信办、省人社厅、省农业 农村厅等单位启动"村村都有女主播"电商人才培育行动。该行动面向女性农民、返乡女大学生等群体,形成"村有 主播、县有'头雁'、市有联盟"的组织网络,推动更多巾帼"新农人"成长为乡村振兴的"兴农人"。 活动期间,网络主播与媒体代表还将实地参访闽江源生态旅游区(金铙山)、高峰香溪花谷、修竹荷苑、源庄文 旅项目等地,通过直播推介文旅亮点,让网友在青山绿水与红色记忆中,感受建宁"生态+红色+文化"的多元魅 力。 据悉,"福农优品·我在家乡等你来"网络直播活动自2023年5月起已连续举办两届。两年来,众多主播与媒体代表 深入福建金牌旅游村、一村一品示范地,通过云端直播将八闽山水物产推向全国,生动展现乡村振兴的丰硕成 果。 启动仪式现场(央广网发 陈钰珍 摄) 启动仪式上,由福建省委网信办牵头,福建省农业农村厅、省文旅 ...