如今，三明已多年连续跻身全国地级市传播指数百强榜、品牌指数百强榜，位次逐年攀升，城市品牌的 辨识度与影响力实现质的跃升。这一跨越背后的思想密码与实践路径，正是我们探寻品牌建设与革命老 区发展共生之道的关键所在。 转自：中国城市报 六十余载栉风沐雨，福建省三明市在闽西北红土地上筑牢发展根基，更积淀下厚重的城市精神内核。 2020年起，三明市全面启动城市品牌系统化建设，把城市品牌宣传推广工作作为学习践行习近平新时代 中国特色社会主义思想的重要载体来推动，"风展红旗 如画三明"这张城市名片由此开始愈发鲜活鲜 亮。 品牌铸魂：文化资源 与转型发展深度融合 三明也是名副其实的"中国绿都"，森林覆盖率达77.12％，连续四年位居"中国绿都"综合评价榜首。作 为全国林改重要策源地和"林业碳票"首创地，三明通过"林票""碳票"等创新举措，打通了"两山"转化通 道，让生态优势转化为发展优势。 三明坚持以人民为中心的发展思想，将医改、乡村全面振兴等民生工作看作城市发展和品牌建设的重中 之重，用一桩桩民生实事，让"满意在三明"成为不变的追求。 城市品牌的生动表达，离不开具象化的载体。不久前，三明城市吉祥物"明明"斩获中国吉祥物大赛 ...

Core Viewpoint - The establishment of the Fujian E-commerce Agricultural Assistance Alliance and the launch of the "Farming Products of Fujian: Waiting for You in My Hometown" live streaming event aim to enhance the sales of local agricultural products through digital platforms, promoting rural revitalization and economic growth in Fujian province [1][4][10]. Group 1: E-commerce and Agricultural Development - The Fujian E-commerce Agricultural Assistance Alliance was officially established on August 13, 2023, to integrate resources from various sectors including education, media, and finance, facilitating the entire agricultural product sales chain from source to consumer [10]. - The live streaming initiative has successfully conducted 15 events over two years, engaging over a hundred influencers and generating significant sales, contributing to the exploration of new pathways for digital rural development [8][10]. - In 2024, the online sales of agricultural products in Fujian are projected to exceed 64 billion yuan, marking a 16% year-on-year increase, positioning the province among the top in the nation [8][10]. Group 2: Digital Rural Revitalization - Fujian province is set to become the first national digital rural pilot area, a collaboration between the Central Cyberspace Administration and the Ministry of Agriculture and Rural Affairs, providing new opportunities for rural revitalization [4][10]. - The alliance aims to create a more efficient online communication matrix, enhancing the integration of digital technology into all aspects of agricultural production, processing, distribution, and sales [10][11]. - The initiative emphasizes the importance of content quality and ecological environment, aiming to foster a vibrant network environment that supports rural industry revitalization [11][12]. Group 3: Local Agricultural Products - Key local agricultural products include the "Tongxin White Lotus" with an annual production of 4,500 tons, "Zherong Prince Ginseng" with over 6,000 tons, and "Duwai Pomelo" with an annual output of 56,000 tons, all of which are vital to local economies and farmers' income [4][10]. - The initiative highlights the rich agricultural heritage and quality assurance of these products, which have been cultivated by generations of local farmers [4][12].