Core Viewpoint - The ice cream industry in China is undergoing significant changes, with high-priced brands like "钟薛高" facing decline while mid-range brands like "野人先生" are experiencing growth due to shifting consumer preferences towards health and quality [5][13][21]. Market Dynamics - The ice cream market has shifted from being a luxury item to a more accessible product, with historical context showing its evolution from simple ice pops to a diverse range of offerings [6][8][9]. - The entry of foreign brands has transformed the market, leading to a competitive landscape where premium brands like Häagen-Dazs were once seen as the pinnacle of luxury [9][10]. Consumer Behavior - Recent trends indicate that consumers are becoming more price-sensitive, with a significant portion preferring ice cream priced below 15 yuan, reflecting a return to more affordable options [10][11][21]. - Health concerns are influencing consumer choices, leading to a preference for lower-sugar and healthier options, which has contributed to the decline of high-sugar ice creams [12][16]. Brand Performance - "钟薛高" has seen a decline in popularity, with its high-priced offerings failing to sustain consumer interest, while "野人先生" has capitalized on the demand for fresh, hand-crafted gelato at a more reasonable price point [13][14][20]. - "野人先生" has rapidly expanded, becoming a leading player in the gelato market with over 800 stores, focusing on fresh ingredients and innovative flavors [14][17]. Future Outlook - The ice cream industry is entering a phase where quality and price balance will be crucial, with brands needing to innovate rather than compete solely on price to avoid falling into a "low-price trap" [22][26]. - The success of brands like DQ, which have adapted their product offerings and marketing strategies, highlights the importance of continuous innovation and responsiveness to consumer preferences [24][25].

据介绍，从暴风雪到各式饮品再到轻食、汉堡和各式蛋糕等，CFB集团不断拓展DQ的产品组合。据了 解，CFB集团成立于2003年，集团旗下拥有或管理DQ、棒约翰、Brut Eatery悦璞食堂和金玡居等餐饮品 牌，目前在中国有7个工厂及8个代工厂，逾10000多名员工。 北京商报讯(记者张天元)8月4日，北京商报记者了解到，CFB集团旗下运营的全球冰淇淋和快餐连锁品 牌Dairy Queen(以下简称"DQ")持续创新，推出了五常大米麻薯口味暴风雪。据介绍，"冰淇淋奶味浓 郁、配料丰富、突出的咀嚼感、保持快速创新"是DQ暴风雪产品系列一直坚持的创新理念，且出现了多 款火爆热销产品。例如3月开心果暴风雪上市以来，连续3个月成为美团、大众点评上开心果冰淇淋相关 产品中交易额第一。 ...