据介绍，从暴风雪到各式饮品再到轻食、汉堡和各式蛋糕等，CFB集团不断拓展DQ的产品组合。据了 解，CFB集团成立于2003年，集团旗下拥有或管理DQ、棒约翰、Brut Eatery悦璞食堂和金玡居等餐饮品 牌，目前在中国有7个工厂及8个代工厂，逾10000多名员工。 北京商报讯(记者张天元)8月4日，北京商报记者了解到，CFB集团旗下运营的全球冰淇淋和快餐连锁品 牌Dairy Queen(以下简称"DQ")持续创新，推出了五常大米麻薯口味暴风雪。据介绍，"冰淇淋奶味浓 郁、配料丰富、突出的咀嚼感、保持快速创新"是DQ暴风雪产品系列一直坚持的创新理念，且出现了多 款火爆热销产品。例如3月开心果暴风雪上市以来，连续3个月成为美团、大众点评上开心果冰淇淋相关 产品中交易额第一。 ...

Core Viewpoint - The ice cream market in China is expected to grow at a double-digit rate annually despite challenges faced by some brands, indicating a dynamic and evolving market landscape [2][5]. Group 1: Market Growth and Brand Strategy - CFB Group's CEO, Xu Weilan, anticipates significant growth in the Chinese ice cream market, with new brands entering the space and existing brands like Dairy Queen (DQ) accelerating their store updates and designs [2][5]. - DQ plans to open 800 new stores in three years, including 50 hamburger stores, 100 custom cake stores, and 650 ice cream stores, aiming to diversify its product offerings and enhance profitability [4][6]. - Currently, cake sales account for approximately 20% of DQ's overall business, with ice cream and beverages making up the rest, and the brand has seen over 20% growth in sales and profits in the first half of the year [6][4]. Group 2: Consumer Behavior and Target Market - The younger generation, particularly Generation Z, is identified as the core target demographic, with a focus on understanding their unique consumption behaviors and preferences [11][12]. - The consumption scenarios for cakes have expanded beyond birthdays, with only about 40% of cake sales attributed to birthdays, indicating a shift towards various celebrations and occasions [7][12]. - DQ is adapting to the changing market by creating localized products that cater specifically to Chinese consumers, which has allowed the brand to thrive in a competitive landscape [9][5]. Group 3: Store Expansion and Location Strategy - DQ currently operates around 1,400 stores across various city tiers in China, with a strategic focus on high-traffic areas to attract core customer groups [8][4]. - The company employs a satellite coverage strategy for its custom cake stores, ensuring that key commercial areas are well-served, particularly in first and second-tier cities [8][4]. Group 4: Product Development and Innovation - DQ emphasizes the importance of continuous innovation and consumer insight to stay relevant in a rapidly changing market, particularly through social media engagement [13][12]. - The company aims to create products that encourage repeat purchases, focusing on sustainable growth rather than short-lived trends [13][12].