中国商报（记者 于佳鑫 文/图）11月5日，第八届中国国际进口博览会如期开幕。作为连续八年参会的"全勤生"，宜家此次不仅带来了新品与解决方案，更 借进博会的平台深化了其"在中国，为中国，与中国共创"的长期承诺。宜家中国副总裁阮林娟在进博会现场接受中国商报记者专访时，深入分享了进博会对 宜家的多重价值、宜家中国全新品牌定位的深刻洞察以及可持续理念的商业实践。 从"进博参与者"到"进博共创者" 谈及进博会对于宜家的意义，阮林娟首先强调了其超越产品展示的深层价值。 "进博会最大的意义在于它汇聚了众多人群，促成了许多极具价值的对话和交流。"阮林娟认为，这些对话不仅关乎产品与解决方案，更关乎社会热点、行业 趋势乃至经济发展方向，这些都为宜家提供了宝贵的市场洞察。 据阮林娟介绍，去年进博会期间，宜家展台接待了约4.5万名观众，并与政府部门、行业协会就展台着重强调的银发经济、循环经济等议题展开了深入交 流。"这些洞察直接影响着我们日常的业务战略尝试与探索。进博会是一个实现对话、交流与共赢的平台。"阮林娟说。 在阮林娟看来，宜家在进博会中的角色已从最初的"参与者"演进为"共创者"，进博会8年来持续演进，宜家也在与之共同成长。 ...

Core Insights - The eighth China International Import Expo (CIIE) focuses on "Better Quality, Better Life," showcasing international trends and innovations in consumer goods [6][9] - Foreign companies express optimism about the Chinese market, indicating plans to increase resource investment and local innovation [6][9] Consumer Goods Sector - The consumer goods exhibition area spans 84,000 square meters, featuring over 700 companies from more than 70 countries, covering categories like home goods, luxury brands, beauty, fashion, and outdoor sports [9] - Notable first-time exhibitors include global lifestyle brands such as Calvin Klein and TOMMY HILFIGER, adding fresh energy to the event [9] Brand Innovations - Uniqlo debuted its first knitwear collection in collaboration with artist KAWS and launched several designer collaboration series [7] - IKEA showcased its new product line for the Chinese New Year, leveraging the expo's platform to transform exhibits into market-ready products [7] Beauty and Personal Care - Shiseido introduced its innovative medical beauty philosophy and a new skincare brand tailored for Asian skin at the expo [8] - The event serves as a strategic platform for Shiseido to integrate its Chinese and travel retail businesses, enhancing brand recognition among local and international consumers [8][9] Emerging Trends - The expo highlighted new trends such as the silver economy, pet economy, and sports economy, with companies like Panasonic and IKEA launching products aimed at improving the quality of life for the elderly [10] - A dedicated pet-themed area featured 26 global pet brands, while major sportswear brands like Adidas and Nike attracted significant attention in the sports section [10]