据第一商用车网统计，在2025年11月（2025年11月3日-2025年11月30日）的4周内， 国内9家主流重卡品牌"重卡第一影响力指数"的总得分为2220分，环比10月（2566分）5 周下降13.5%，较去年同期4周得分（2298分）略降3.4%。 | 排名 | 品牌 | 总得分 | | --- | --- | --- | | 01 | 汽解放 | 588 | | 02 | 中国重汽 | 433 | | 03 | 东风商用车 | 262 | | 04 | 东风柳汽乘龙 | 209 | | 05 | 徐工汽车 | 204 | | 06 | 陕汽重卡 | 167 | | 07 | 北奔重汽 | 144 | | 08 | 北汽重卡 | 139 | | 09 | 远程商用车 | 74 | 虽说总得分同比迎来微降，但由于统计周数不同，11月周均得分环比来看还是微涨的，尤 其考虑到10月份的得分成绩较为突出，加上2025武汉商用车展的助推，11月的影响力总分 可谓含金量十足，9家重卡品牌也用传播数据证明了重卡市场的火热。 2025年11月"重卡第一影响力"传播事件统计 | 企业 | 传播事件 | 话题 | 主推车型 ...

11月的重卡市场热度依旧不减，"双十一"也成为各大品牌集中发力、拓展市场的舞台。从一汽解放抖音直播狂揽6000辆订单，到中国 重汽百城接力创下千辆佳绩；从奇瑞商用车拿下3000辆订单，到零一汽车"惊蛰雷震子"上市3小时斩单1068辆；从东风商用车、福田 汽车、徐工汽车在国内外市场接连斩获大单，到重整后加速发展的上汽红岩也成功实现批量交付，足见年底重卡市场的火热。 一汽解放："双十一"直播狂揽6000辆订单 11月不仅是物流高峰，更是一汽解放的营销创新窗口。借助"双十一"契机，一汽解放与一汽租赁联合在抖音平台打造行业首个"双十一 亿万补贴"直播盛典。以J7智能工厂为背景，5小时直播集中展示了一汽解放24款主力车型，叠加"三重补贴+专属金融礼遇"，当晚团购 订单突破6000辆，累计场观超27.6万人，峰值在线人数1.8万人，开创了中国商用车行业的营销新模式——商用车制造企业与金融服务 企业首次在直播营销中深度融合，为行业开辟了一条直达用户的"快车道"。 11月中旬，一汽解放印尼代理PTGayaMakmurMobil带领147人客户团到访长春交流。此次访问期间，双方共签署350余辆意向订单， 为后续合作注入新的动力 ...

Core Viewpoint - The heavy truck market in China continues to show growth, with sales expected to reach 93,000 units in October, marking a 40% increase compared to previous periods [1]. Group 1: Company Developments - FAW Jiefang delivered 60 gas heavy trucks in Inner Mongolia, including 40 J7 and 20 J6P models, showcasing their advanced powertrain technology [2][3]. - China National Heavy Duty Truck Group (CNHTC) received over 3,300 orders for its HOWO heavy trucks during a promotional event, indicating strong market demand [6][7]. - Dongfeng Commercial Vehicle secured two large orders of 600 and 1,200 units, reflecting high user recognition of their product capabilities [12][16]. - Foton Motor launched the Ouman Galaxy pure electric tractor in Hebei, achieving 115 strategic orders, emphasizing their commitment to green logistics [18]. - XCMG Heavy Truck delivered 100 pure electric tractors for local sand and gravel transport, while also exporting 100 dump trucks to overseas clients, highlighting their competitive edge in both domestic and international markets [20]. - Hanma Technology showcased its G9 range-extended mixer truck at a truck exhibition in Malaysia, marking a significant step in expanding into the Southeast Asian market [21][22]. Group 2: Market Trends - The heavy truck market is experiencing a traditional peak season, with overall sales trends in October being positive, setting expectations for the upcoming months as companies strive to meet annual targets [24].

Core Viewpoint - XCMG Heavy Truck has demonstrated strong market competitiveness and diversified product layout by securing large orders in both domestic and overseas markets, covering traditional and new energy vehicles [1]. Group 1: Domestic Market Performance - Recently, XCMG delivered 100 pure electric tractors to customers in the Southwest market, marking the third purchase by a client who previously operated 200 units successfully [3]. - The client emphasized that the initial choice of XCMG was based on brand reputation, but the decision for repeat purchases was driven by the operational performance of the vehicles, which proved reliable even under extreme conditions [5]. - The electric tractors are optimized for the demanding conditions of sand and gravel transportation, featuring high-power motors and multi-speed gearboxes to handle steep terrains effectively [6]. Group 2: Product Reliability and Technology - The previously deployed units have exceeded 200,000 kilometers in operational mileage with almost zero faults, showcasing the reliability that translates into tangible benefits for customers [8]. - The newly procured vehicles are equipped with XCMG's self-developed 600-degree large-capacity lithium iron phosphate batteries, significantly enhancing the overall range of the vehicles [8]. Group 3: International Market Expansion - XCMG has delivered 100 dump trucks to overseas clients, supporting key infrastructure projects along the "Belt and Road" initiative, highlighting the company's robust capabilities in international markets [9]. - The dump trucks feature high-strength steel frames and specialized chassis tuned for construction scenarios, ensuring superior performance in complex transportation tasks [11]. - XCMG's professional team provides customized services, ensuring thorough checks and dynamic testing of vehicle performance under various operational conditions [11]. Group 4: Operational Efficiency - The company has streamlined its operations from order signing to vehicle delivery, achieving rapid dispatch, swift customs clearance, and on-site debugging, which accelerates project timelines [13]. - XCMG aims to focus on application scenarios and core customer pain points, integrating "product + service" strategies to foster high-quality development in international markets [13].