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实现全链渗透与场景革命 AI驱动保险业价值重塑
Cai Jing Wang· 2025-11-27 19:44
Core Insights - The insurance industry is undergoing a transformation driven by AI, with leading companies adopting differentiated AI strategies to build their technological moats [1][4] - By 2025, major insurance institutions are integrating AI into their top-level strategic planning, resulting in unique development paths [1][3] - AI is evolving from a tool for efficiency enhancement to a core driver reshaping industry logic, with a consensus emerging around this viewpoint [1] Company Strategies - China Ping An is implementing an "AI in All" strategy, creating a comprehensive intelligent ecosystem covering finance, healthcare, and elderly care, with 818 million model calls and over 650 application scenarios reported in the first half of 2025 [1] - Sunshine Insurance is advancing its "Technology Sunshine" strategy, focusing on "robotics engineering + data engineering" to drive innovation in sales, service, and management [2] - New China Life is enhancing its digital transformation through "data empowerment, intelligent upgrades, and innovative breakthroughs," deploying a private version of the DeepSeek model [2] - Hongkang Life is integrating AI into core operations and decision-making processes, transitioning from traditional policy sales to a health management and lifestyle service platform [2] AI Applications in Operations - AI is significantly improving efficiency and customer experience across various insurance processes, from marketing to claims services [5][6] - In sales, AI acts as an "intelligent partner" for agents, exemplified by Sunshine Insurance's "life insurance sales robot" that supports agents throughout the sales process [5] - China Ping An has developed a digital underwriting system that achieves a 94% instant approval rate for life insurance policies using AI and big data [6] - Claims services are being upgraded to "speedy and intelligent" levels, with China Ping An's "111 Speedy Claims" service achieving a 58% rapid claims ratio in the first three quarters of 2025 [6] Customer Service Enhancements - AI is enabling "24/7, seamless" service experiences, with Sunshine Insurance piloting "zero transfer" services for customer inquiries [7] - New China Life's "Internet intermediary intelligent assistant" provides online services with over 95% accuracy, while China Ping An's AI service volume exceeded 1.292 billion in the first three quarters of 2025 [7] Technological Foundations - The growth of AI applications is supported by continuous investment in technological infrastructure, data governance, and security measures [8][9] - China Life is among the first to deploy domestic large models, enhancing its capabilities across various business areas [8] - Hongkang Life is building a technology foundation through a hybrid model, ensuring data security and business closure while collaborating with third-party technology firms [9] Industry Outlook - The insurance industry is leveraging AI as a core engine for comprehensive innovation in business processes and models, aiming for more inclusive, efficient, and intelligent services [11] - The ongoing evolution of technology and deepening applications of AI are expected to help insurance institutions overcome development bottlenecks [11]
深圳科技保险高质量发展方案出台 保险助力新质生产力引关注
Nan Fang Du Shi Bao· 2025-11-21 15:47
Core Insights - The integration of AI in the insurance industry is gaining momentum, with significant innovations showcased at the 19th Shenzhen International Financial Expo, highlighting the potential of AI to enhance insurance services [1][2][3] - The Chinese government is actively promoting the development of technology insurance, with policies aimed at fostering high-quality growth in this sector from 2026 to 2028 [1][3] - Major insurance companies are leveraging AI technologies to improve customer service and operational efficiency, indicating a shift towards a more digital and automated insurance landscape [2][3] Group 1: AI Innovations in Insurance - Shenzhen's leading insurance companies are exploring generative AI applications, such as AI customer service and AI health management, to enhance service delivery [1][2] - Ping An Group introduced three AI service practices: "AI Super Customer Service," "AI Family Doctor," and "AI Elderly Care Manager," aimed at integrating AI into everyday financial, medical, and elderly care services [1] - Tencent Weibo has developed AI user assistants that streamline the insurance process from consultation to claims, significantly improving user experience and operational efficiency [2] Group 2: Policy and Industry Support - The Shenzhen government has released a work plan to support the high-quality development of technology insurance, indicating a commitment to integrating cutting-edge technologies into the insurance sector [1][3] - The national strategy encourages financial institutions to invest in digital transformation, establishing a clear direction for the industry's future [1][3] - The insurance sector is recognized for its unique advantages in AI application due to its data-rich environment and standardized processes, which can enhance the capabilities of insurance professionals [3]
深圳科技保险高质量发展方案出台,保险助力新质生产力引关注
Nan Fang Du Shi Bao· 2025-11-21 15:40
Core Insights - The integration of AI in the insurance sector is gaining momentum, with significant innovations showcased at the 19th Shenzhen International Financial Expo, highlighting the potential of AI to enhance insurance services and operational efficiency [1][3][5] - The release of the "Work Plan for Promoting High-Quality Development of Technology Insurance in Shenzhen (2026-2028)" indicates a strong policy support for the adoption of AI and other advanced technologies in the insurance industry [1][6] - The insurance industry is expected to undergo a transformation by 2025, with AI playing a crucial role in enhancing operational capabilities and improving customer service [5][6] Policy and Industry Trends - The Shenzhen government is committed to establishing a world-class financial technology center, which will provide a robust framework for the insurance industry to leverage AI and other technologies [1][6] - National regulatory bodies have emphasized the importance of digital transformation in the financial and insurance sectors, encouraging institutions to invest in technology [1][5] AI Applications in Insurance - Ping An Group introduced three AI service innovations: "AI Super Customer Service," "AI Family Doctor," and "AI Elderly Care Manager," aimed at enhancing service delivery in finance, healthcare, and elder care [3][5] - Tencent Weibo has implemented generative AI models in its operations, enhancing user service through AI assistants that streamline the insurance process from consultation to claims [3][5] - The introduction of a "Commercial Insurance Direct Payment" channel by Tencent Weibo has expedited the claims process, showcasing the practical benefits of AI in improving operational efficiency [5][6] Technological Advancements - AI technology has significantly improved operational efficiency, with user voice analysis efficiency increasing by tenfold and user demand analysis efficiency by twentyfold [5][6] - The development of a knowledge-based insurance product by China Life Property & Casualty Insurance focuses on intellectual property, providing comprehensive protection for businesses [5][6] - Insurance institutions are building intelligent platforms based on big data, AI, and cloud computing, aiming for a fully digital insurance service model [6]