Core Insights - The insurance industry is undergoing a transformation driven by AI, with leading companies adopting differentiated AI strategies to build their technological moats [1][4] - By 2025, major insurance institutions are integrating AI into their top-level strategic planning, resulting in unique development paths [1][3] - AI is evolving from a tool for efficiency enhancement to a core driver reshaping industry logic, with a consensus emerging around this viewpoint [1] Company Strategies - China Ping An is implementing an "AI in All" strategy, creating a comprehensive intelligent ecosystem covering finance, healthcare, and elderly care, with 818 million model calls and over 650 application scenarios reported in the first half of 2025 [1] - Sunshine Insurance is advancing its "Technology Sunshine" strategy, focusing on "robotics engineering + data engineering" to drive innovation in sales, service, and management [2] - New China Life is enhancing its digital transformation through "data empowerment, intelligent upgrades, and innovative breakthroughs," deploying a private version of the DeepSeek model [2] - Hongkang Life is integrating AI into core operations and decision-making processes, transitioning from traditional policy sales to a health management and lifestyle service platform [2] AI Applications in Operations - AI is significantly improving efficiency and customer experience across various insurance processes, from marketing to claims services [5][6] - In sales, AI acts as an "intelligent partner" for agents, exemplified by Sunshine Insurance's "life insurance sales robot" that supports agents throughout the sales process [5] - China Ping An has developed a digital underwriting system that achieves a 94% instant approval rate for life insurance policies using AI and big data [6] - Claims services are being upgraded to "speedy and intelligent" levels, with China Ping An's "111 Speedy Claims" service achieving a 58% rapid claims ratio in the first three quarters of 2025 [6] Customer Service Enhancements - AI is enabling "24/7, seamless" service experiences, with Sunshine Insurance piloting "zero transfer" services for customer inquiries [7] - New China Life's "Internet intermediary intelligent assistant" provides online services with over 95% accuracy, while China Ping An's AI service volume exceeded 1.292 billion in the first three quarters of 2025 [7] Technological Foundations - The growth of AI applications is supported by continuous investment in technological infrastructure, data governance, and security measures [8][9] - China Life is among the first to deploy domestic large models, enhancing its capabilities across various business areas [8] - Hongkang Life is building a technology foundation through a hybrid model, ensuring data security and business closure while collaborating with third-party technology firms [9] Industry Outlook - The insurance industry is leveraging AI as a core engine for comprehensive innovation in business processes and models, aiming for more inclusive, efficient, and intelligent services [11] - The ongoing evolution of technology and deepening applications of AI are expected to help insurance institutions overcome development bottlenecks [11]

近日,中国平安公众平台发布的一篇关于Q3"秋收报告"的文章引发网友热议,文章中藏着平安让消费者省 心、省时、又省钱的秘密,其中,平安寿险保全服务凭借其省时省钱省心的特质,沉淀下一份厚实的服务答 卷,让数字金融成果切实惠及消费者,彰显"金融为民"的服务宗旨。 全流程赋能,数字技术重塑保险服务生态 在数字金融成为行业变革核心驱动力的当下,平安寿险保全服务通过深度融合数字技术与保险全流程,实 现了从产品设计到客户服务、风险防控的多维度智能化升级。以大数据分析为支撑,平安寿险能够精准 捕捉客户行为特征,开发出个性化、定制化的保险产品,满足不同群体的差异化需求。在业务运营端,线上 渠道的全面铺开打破了传统服务的时空限制。客户通过平安金管家APP,即可随时随地完成保单查询、理 赔申请等操作,真正实现"一键办理、全程可视"。这种模式不仅提升了服务效率,更拓展了保险市场的覆 盖范围,让更多消费者享受到便捷的保险服务。 数字技术的应用为保险业的风险管理提供了全新工具。平安寿险保全服务通过构建智能化风控体系,实 现了对风险的精准识别与动态管控。借助人工智能与大数据技术,全流程覆盖保单承保的前、中、后各 环节,能够快速识别潜在风险 ...

Core Insights - The application of artificial intelligence (AI) in China's insurance industry is experiencing a qualitative leap, transitioning from conceptual exploration to industrial implementation in the first half of 2025 [1] - Intelligent transformation is becoming the core driving force for the industry's upgrade, fundamentally changing traditional insurance business models [1] Group 1: Underwriting and Claims Processing - The underwriting process is undergoing deep transformation with AI, addressing long-standing challenges in processing unstructured data [1] - Ping An Property & Casualty has achieved an intelligent issuance rate of 81.2% in car insurance, reducing average processing time to under one minute [1] - ZhongAn Insurance's cloud core system "Wujieshan" generated 6.699 billion policies in the first half of the year, with an automated underwriting rate of 99% [1] - Claims processing has seen significant improvements, with Ping An's "111 Fast Claim" service achieving a 59% share of instant claims, and injury claims automated processing rate reaching 55% [1][2] Group 2: Customer Service and Risk Assessment - China Life's digital underwriting system has an intelligent review rate of 95.8%, and its new intelligent customer service has an accuracy rate exceeding 95% [2] - Sunshine Insurance's remote service has achieved a 65% automation rate in the entire process, with an 82% satisfaction rate for intelligent services [2] - ZhongAn's "Lingxi Platform" deployed nearly 110 intelligent robots, handling 450 million calls in the first half of the year [2] - Ping An's anti-fraud system intercepted losses of 6.44 billion yuan, a 6% year-on-year increase [2] Group 3: Strategic Development and Future Outlook - Many insurance companies are elevating AI to a core strategic level, with China Pacific Insurance emphasizing "AI+" as a key strategy [3] - The insurance industry is transitioning from "scale-driven" to "efficiency-driven" and "value-driven" models due to the deep integration of AI technology [3] - The intelligent transformation is not only enhancing operational efficiency and reducing costs but also paving new paths for high-quality development in the insurance sector [3]