微风露台计划

Search documents
微风露台品人生
Jing Ji Ri Bao· 2025-05-10 23:04
Group 1 - The core concept of the news revolves around the development of "terrace economy" in Beijing, particularly in the Dongcheng District, which aims to enhance urban cultural consumption through unique terrace spaces [1][2][3] - The "Micro Breeze Terrace Plan" was launched in Dongcheng District, targeting key tourism periods and focusing on five major commercial areas, with over 300 unique terrace scenes promoted as a distinctive cultural brand [2] - The initiative includes the creation of a guide featuring over 30 selected terrace locations along the 7.8-kilometer Beijing central axis, aimed at enhancing consumer experiences and promoting urban cultural consumption [2] Group 2 - Young consumers are increasingly seeking cultural connections with locals, with trends indicating a shift towards "light travel" and a focus on personal experiences in urban settings [3] - The Dongcheng District is leveraging its unique geographical and cultural resources to explore "culture+" initiatives, blending everyday life with artistic elements to create vibrant commercial spaces [3] - The terrace economy is seen as a significant innovative support within the broader context of building an international consumption center in Beijing [2][3]
“国潮+”“露台+”“美食+”,准备好了!“五一”假期多样文旅新场景等你来
Yang Shi Wang· 2025-04-29 06:26
Group 1 - The upcoming "May Day" holiday is prompting various regions in China to launch themed cultural and tourism activities to stimulate consumer spending and boost the holiday economy [1][3] - In Wancang County, Sichuan Province, 250,000 acres of tea gardens are attracting a large number of tourists with tea-related activities [3][5] - In Yiwuzhou, Zhejiang, the seasonal availability of crayfish is being leveraged to create outdoor consumption experiences, including activities like dancing, fishing, and catching crayfish [8] Group 2 - In Meihekou, Jilin, a night tour street featuring a blend of traditional culture and technology is drawing thousands of visitors, enhancing the festive atmosphere [11][13] - The "Breeze Terrace Plan" launched in Beijing aims to promote cultural experiences along the central axis, featuring over 300 unique terrace spaces with special discounts and activities [14][16] - The "Breeze Terrace Plan" will run until September, focusing on five major business districts and incorporating artistic performances and innovative storytelling to enhance consumer engagement [17]