北京商报讯（记者 吴其芸）12月18日，由北京市东城区主办的2025"故宫以东"共创大会举办。活动现 场，集中推出了"故宫以东·文化大礼包（2025年）"、专属金属产品包以及微度假文旅促消费计划，东 城文旅集团还与中国人文科学发展公司签署战略合作协议，50余家企业成为新晋共创合作伙伴。 随着入境游市场的快速复苏，东城区成为到京入境游客的重要目的地。携程数据显示，2025年1—11 月，东城区入境总消费同比增长58%，入境游平均人次消费在北京市各区中排名第一。东城区以此为契 机，全方位构建系统化、精准化的入境游服务与推广体系。 东城区也在升级文旅产品供给。为适应深度体验、休闲度假等消费新趋势，目前"故宫以东"下午茶已迭 代升级至第九代，成为具有高市场辨识度的品质消费符号。此外，东城区推出十余条主题文化探访线 路，通过漫步、骑游、观光巴士等多元载体，深度串联博物馆、非遗老字号与特色街区等文旅资源。 东城区"微风露台计划"聚合300余处特色露台资源，围绕"慢品东城，快意人生"主题形成"1+3"场景化产 品矩阵，以"小空间"文旅运营赋能"大格局"城市更新。 "故宫以东·文化大礼包（2025年）"也在会上正式发布，涵盖 ...

Group 1 - The core concept of the news revolves around the development of "terrace economy" in Beijing, particularly in the Dongcheng District, which aims to enhance urban cultural consumption through unique terrace spaces [1][2][3] - The "Micro Breeze Terrace Plan" was launched in Dongcheng District, targeting key tourism periods and focusing on five major commercial areas, with over 300 unique terrace scenes promoted as a distinctive cultural brand [2] - The initiative includes the creation of a guide featuring over 30 selected terrace locations along the 7.8-kilometer Beijing central axis, aimed at enhancing consumer experiences and promoting urban cultural consumption [2] Group 2 - Young consumers are increasingly seeking cultural connections with locals, with trends indicating a shift towards "light travel" and a focus on personal experiences in urban settings [3] - The Dongcheng District is leveraging its unique geographical and cultural resources to explore "culture+" initiatives, blending everyday life with artistic elements to create vibrant commercial spaces [3] - The terrace economy is seen as a significant innovative support within the broader context of building an international consumption center in Beijing [2][3]

Group 1 - The upcoming "May Day" holiday is prompting various regions in China to launch themed cultural and tourism activities to stimulate consumer spending and boost the holiday economy [1][3] - In Wancang County, Sichuan Province, 250,000 acres of tea gardens are attracting a large number of tourists with tea-related activities [3][5] - In Yiwuzhou, Zhejiang, the seasonal availability of crayfish is being leveraged to create outdoor consumption experiences, including activities like dancing, fishing, and catching crayfish [8] Group 2 - In Meihekou, Jilin, a night tour street featuring a blend of traditional culture and technology is drawing thousands of visitors, enhancing the festive atmosphere [11][13] - The "Breeze Terrace Plan" launched in Beijing aims to promote cultural experiences along the central axis, featuring over 300 unique terrace spaces with special discounts and activities [14][16] - The "Breeze Terrace Plan" will run until September, focusing on five major business districts and incorporating artistic performances and innovative storytelling to enhance consumer engagement [17]