近日，一场席卷全国、点燃银发激情的大型文体盛事——蒙牛悠瑞《劲舞开跳吧！》总展演，于央视黄 金时段正式播出，这不仅是本次活动的圆满收官，更是一个品牌引领社会议题、赋能老龄群体的高光时 刻。 今年，蒙牛旗下奶粉品牌"悠瑞"携手中央广播电视总台，联合国家体育总局、全国妇联，历时八个月， 纵横安徽、江西、四川、江苏、湖南、湖北六省，最终将社区广场的活力身影，成功推向国家级的璀璨 舞台。活动以磅礴之势，生动践行了"积极老龄化"与"健康中国"国家战略，亦成为国家体育总局"科学 健身中国行"系列活动中现象级的标杆样本，展现了新时代企业与社会力量共同推动老龄事业发展的责 任担当。 赋能"活力共同体"，荣膺标杆案例：从营养支持到价值共建的品牌升维 活动的深远意义亦获得权威认可，《劲舞开跳吧》广场舞盛典亦荣获《经济观察报》"2025年度杰出品 牌营销年会"颁发的"年度杰出场景营销案例"奖项。 从草根广场到央视殿堂：一场银发文化自信的强势崛起 《劲舞开跳吧！》自启动之初，便锚定高远——决意打破广场舞缺乏标准化、高规格展示平台的桎梏。 活动深入基层，举办逾百场线下展演，更以创新之姿，融合"广场舞+非遗"、"广场舞+时尚"，并特邀冬 ...

12月11日总展演收视高峰值突破0.80%，超历史平均收视28%。同时，借助央视新媒体平台的同步 直播，线上总播放量累计突破1272万次，互动量高达45万次，实现了大小屏的融合与共振。全年活动总 曝光近15亿，主话题#和悠瑞把广场舞跳上央视# 阅读量超3.4亿。 蒙牛"悠瑞"通过致敬并赋能广场舞这一健康社群生活方式，完成了品牌角色的关键跃迁：从"中老 年专属营养解决方案提供者"，进阶为"中国中老年活力生活方式的首席共建者"。品牌成功植入"活力、 自信、社群、文化"核心场景，实现了从功能到情感乃至社会价值的深度绑定。 据了解，蒙牛"悠瑞"与中山大学共同成立中老年营养与健康联合研究中心，发布专项白皮书，开展 科学研究和技术创新，旨在为我国中老年人专属营养健康的改善提供科研支持。研究中心将通过临床试 验等方式，在中外老年人营养和健康状况调研、关键营养成分的系列实证研究、行业人才培养与交流、 营养科普教育宣传等六大中老年营养方面进行研究，未来研究计划将围绕蒙牛中老年营养健康产品的布 局展开。 针对中老年人骨骼、关节、肌肉等方面的健康需求，蒙牛悠瑞推出科学配方产品"悠瑞骨力金装"， 添加N-乙酰氨糖、专利技术提纯CaH ...

《劲舞开跳吧！》自启动之初，便锚定高远——决意打破广场舞缺乏标准化、高规格展示平台的桎梏。 活动深入基层，举办逾百场线下展演，更以创新之姿，融合"广场舞+非遗"、"广场舞+时尚"，并特邀冬 奥开幕式编舞老师量身定制《悠瑞劲步舞》。这一切努力，终在央视舞台迎来璀璨绽放：来自六省的优 秀银发舞者，以极具感染力的表演，充分展现了新时代老年人昂扬饱满的生命状态。朱迅、高浩森、杨 帆等央视名嘴鼎力助阵，资深艺术家与青年舞者倾情加盟，共同打造了一场高规格、强共鸣的视听盛 宴。这不仅仅是舞蹈的比拼，更是中国银发群体文化自信的一次里程碑式集体表达，强力宣告了"年龄 无界，热爱永续"的崭新时代主张。 央视巅峰亮相，数据印证传播强效：一场全民关注的健康文化现象 近日，一场席卷全国、点燃银发激情的大型文体盛事——蒙牛悠瑞《劲舞开跳吧！》总展演，于央视黄 金时段正式播出，这不仅是本次活动的圆满收官，更是一个品牌引领社会议题、赋能老龄群体的高光时 刻。 今年，蒙牛旗下奶粉品牌"悠瑞"携手中央广播电视总台，联合国家体育总局、全国妇联，历时八个月， 纵横安徽、江西、四川、江苏、湖南、湖北六省，最终将社区广场的活力身影，成功推向家喻户晓的璀 ...

Core Insights - The forum "Dairy Science and Nutrition Health" was successfully held in Beijing, focusing on dairy technology and precision nutrition applications, showcasing breakthroughs by Mengniu in health and nutrition for all ages [1][3] - Mengniu aims to drive high-quality industry development through scientific research and product innovation, emphasizing its role as a "national team" in the dairy sector [3] Group 1: Academic Contributions - Experts discussed various topics including breast milk composition, elderly health interventions, and deep processing of dairy products [7] - Research on breast milk ARA content highlighted its significance for fetal development and the potential for formula milk to evolve from "quantity compliance" to "structural mimicry" [7][10] - The introduction of HMO technology in Mengniu's products fills a domestic gap and breaks technological monopolies, establishing a benchmark for "breast milk-level nutrition" [10][12] Group 2: Industry Standards and Innovations - The forum released the "White Paper on Scientific Sugar Use," proposing a "sugar reduction without flavor loss" approach for the dairy industry [18] - The "China Yogurt Nutrition White Paper" was published, outlining yogurt classification, nutritional composition, and health value, along with action recommendations [21] - Mengniu established the "5A Good Yogurt Standard," which includes five core dimensions: Authentic Source, Active Culture, Ample Nutrition, Authentic Ingredients, and Assured Quality [21][23] Group 3: Product Innovations - Mengniu launched three new products targeting specific demographics: - "Rui Boren Qinyi 3.0," a formula milk closely mimicking breast milk fat structure for infants [25] - "Xin Yang Dao You Bone Milk," designed for the elderly, combining multiple nutrients to address calcium intake issues [26][30] - "You Rui Bone Strength Gold," featuring patented ingredients for joint and muscle support, recognized with the 2025 World Beverage Innovation Award [30][32] Group 4: Social Responsibility - Since 2002, Mengniu has participated in the "Student Drinking Milk Program," benefiting over 25 million students across 20,000 schools in 28 provinces [36] - A strategic cooperation agreement was signed with Hebei Hengshui Middle School to provide tailored nutritional milk for students, supporting their growth and academic needs [36][37]

Core Insights - The forum focused on the latest advancements in dairy science and nutrition, emphasizing deep processing of milk and the application of probiotics [1] - The release of the "Scientific Sugar White Paper" addresses the need for sugar reduction in the dairy industry without compromising taste [2] - New product launches by Mengniu target specific demographics, including maternal and elderly nutrition [2] Group 1: Dairy Science and Technology - Professor Wang Xingguo highlighted the importance of maternal ARA for fetal development and proposed that high sn-2 ARA can significantly enhance bioavailability, moving formula milk from quantity compliance to structural mimicry [1] - Mengniu's R&D management center head Liu Zhengdong introduced the "end-to-end full industry chain technology" for human milk oligosaccharides (HMO), filling a domestic gap and breaking technological monopolies [1] - Mengniu's global R&D innovation center clinical and functional research head Tang Jinzhu proposed solutions for improving dairy intake among the elderly through nutritional research and functional ingredient selection [1] Group 2: Industry Standards and Product Development - The forum released the "China Yogurt Nutrition White Paper," which clarifies yogurt classification, nutritional composition, and health value, along with industry standard evolution and action recommendations [2] - Mengniu introduced the "5A Good Yogurt Standard," which includes five core dimensions: quality milk source, patented strains, quality nutrition, carefully selected ingredients, and excellent quality [2] - Three new precision nutrition products were launched by Mengniu, targeting maternal and infant nutrition, elderly bone health, and middle-aged consumers [2]