Core Viewpoint - Beijing Maoyuan Hongzhu Real Estate successfully acquired the Xuedarenzhuang 6017 land plot in Shunyi District for a base price of 1.03 billion yuan, translating to a floor price of 28,000 yuan per square meter, marking a strategic move to deepen its presence in the area [1][2][6]. Group 1: Land Acquisition Details - The recent land auction result was anticipated by the market [2]. - The newly acquired 6017 plot is adjacent to the existing Maoyuan Jingzhu project, which has a building area of approximately 58,000 square meters and a floor area ratio of 1.6 [9]. - The 6017 plot has a land area of about 2.3 hectares and a controlled building scale of 36,800 square meters, slightly smaller than the Jingzhu project but with the same floor area ratio [13]. Group 2: Market Context and Strategy - The real estate market has undergone significant changes over the past three years, with many private enterprises withdrawing from land auctions [5]. - Despite the market downturn, Maoyuan has remained aggressive, distinguishing itself as a leading private enterprise willing to acquire land independently [6]. - The strategy of acquiring adjacent plots is aimed at protecting market prices and avoiding price wars with competitors [8]. Group 3: Project Development Potential - The 6017 plot allows for a building height of 40 meters, which is rare in the Shunyi Central Villa area, providing ample design space for developers [15]. - The project is expected to feature high-standard renovations, with the potential to sell above the guidance price [15][16]. - The previous project, Maoyuan Yunjiji, achieved a sales average of 61,909.08 yuan per square meter, indicating strong market demand for Maoyuan's products [16].