Group 1 - Beijing Runyuan, a high-end project under China Resources Land, officially opened on December 5, 2025, achieving sales of 3.5 billion yuan on its first day, reflecting a combination of scarce resources, product strength, and market confidence [2][20][35] - On the opening day, two villas were signed online, with a total area of 960 square meters and an average transaction price of 94,500 yuan per square meter, which is approximately a 7% discount from the pre-sale price [5][26][33] - The project is located in the core area of Beijing's traditional "Central Villa District," adjacent to the ecological corridor of the Yonglu River, and features a low plot ratio of only 1.01, making it one of the lowest in Beijing [5][33] Group 2 - The product line of Beijing Runyuan includes villas ranging from 700 to 990 square meters, with total prices starting at 60 million yuan, and luxury options exceeding 100 million yuan [6][33] - The project is backed by a state-owned enterprise, which enhances its credibility and market appeal, particularly among high-net-worth individuals [16][20] - The competitive landscape in the Central Villa District is intensifying, with three projects from Maoyuan Real Estate—Yunji, Jingzhu, and Lizhu Tai—forming a strategic encirclement around Beijing Runyuan, indicating a robust competition [7][18][20] Group 3 - Maoyuan Yunji is positioned as an ecological villa project surrounded by a park, emphasizing low-density living and high-quality ecological resources [8][11] - Maoyuan Jingzhu focuses on traditional villa living with a mature lifestyle infrastructure, catering to high-net-worth families [12][13] - Maoyuan Lizhu Tai offers urban-style large flat apartments, providing a new option for buyers who prefer a city living experience within the Central Villa District [14][15] Group 4 - The Central Villa District remains a highly sought-after area in Beijing, characterized by its international amenities, ecological resources, and low-density land supply, which are critical factors driving demand [17][20] - The successful launch of Beijing Runyuan is seen as a starting point for a new round of value reassessment in the market, highlighting the enduring appeal of scarce assets [18][20] - The competition between state-owned enterprises like China Resources and local developers like Maoyuan is expected to elevate the overall value of the Central Villa District [16][20]

Core Viewpoint - Beijing Maoyuan Hongzhu Real Estate successfully acquired the Xuedarenzhuang 6017 land plot in Shunyi District for a base price of 1.03 billion yuan, translating to a floor price of 28,000 yuan per square meter, marking a strategic move to deepen its presence in the area [1][2][6]. Group 1: Land Acquisition Details - The recent land auction result was anticipated by the market [2]. - The newly acquired 6017 plot is adjacent to the existing Maoyuan Jingzhu project, which has a building area of approximately 58,000 square meters and a floor area ratio of 1.6 [9]. - The 6017 plot has a land area of about 2.3 hectares and a controlled building scale of 36,800 square meters, slightly smaller than the Jingzhu project but with the same floor area ratio [13]. Group 2: Market Context and Strategy - The real estate market has undergone significant changes over the past three years, with many private enterprises withdrawing from land auctions [5]. - Despite the market downturn, Maoyuan has remained aggressive, distinguishing itself as a leading private enterprise willing to acquire land independently [6]. - The strategy of acquiring adjacent plots is aimed at protecting market prices and avoiding price wars with competitors [8]. Group 3: Project Development Potential - The 6017 plot allows for a building height of 40 meters, which is rare in the Shunyi Central Villa area, providing ample design space for developers [15]. - The project is expected to feature high-standard renovations, with the potential to sell above the guidance price [15][16]. - The previous project, Maoyuan Yunjiji, achieved a sales average of 61,909.08 yuan per square meter, indicating strong market demand for Maoyuan's products [16].

Core Points - The land parcel 6017 in Shunyi District is set to be auctioned with a starting price of 1.03 billion yuan [1] - The land area is approximately 2.3 hectares with a construction control scale of 36,800 square meters and a floor area ratio of 1.6 [1] - The expected floor price for the land is around 28,000 yuan per square meter [7] - The previous residential land auction in the vicinity occurred three years ago, with a floor price of approximately 33,600 yuan per square meter [7] - The neighboring project, Maoyuan Jingzhu, has a total building area of about 58,000 square meters and a sales guidance price of 73,000 yuan per square meter [7] Land Details - The land is located between the Fifth and Sixth Ring Roads, near the Guozhan Station of Metro Line 15, with complete living facilities [1] - The maximum building height for the new land parcel is set at 40 meters, compared to 30 meters for the adjacent Maoyuan Jingzhu project [7] - The land will include a north-south street with a width of 8 meters, which will be included in the construction area calculation [1][5] Development Context - The land auction is expected to attract interest from Maoyuan, given its proximity to existing developments and completed infrastructure [7] - The project aims to ensure coordination with surrounding land use and maintain green space for community sharing [5]