Group 1 - The core point of the article is that Focus Media plans to acquire 100% equity of New Trend Media for a total transaction price of 8.3 billion yuan, which will enhance its media resource coverage and competitive strength in the outdoor advertising sector [2][3] - The acquisition will not constitute a major asset restructuring but is classified as a related party transaction, and New Trend Media will become a wholly-owned subsidiary of Focus Media after the transaction [2] - Focus Media aims to optimize its media resource density and structure, expand its offline brand marketing network, and enhance its competitive capabilities in developing and servicing advertisers through this acquisition [2][3] Group 2 - New Trend Media specializes in operating community digital media platforms, focusing on outdoor advertising development and operation, with approximately 740,000 smart screens deployed across over 200 cities, covering more than 180 million urban residents as of September 30, 2024 [3] - Focus Media has established the largest urban lifestyle media network in China, covering mainstream consumer groups in various urban scenarios, while New Trend Media targets middle-class communities with flexible and dynamic advertising solutions [3] - The merger is expected to streamline the industry structure and promote high-quality, sustainable development in the advertising sector, creating a new ecosystem of co-construction, co-existence, and win-win collaboration [3]

Core Viewpoint - The report evaluates the market value of the total equity of Chengdu New Wave Media Group Co., Ltd. as part of the acquisition by Focus Media Information Technology Co., Ltd. [4][5] Group 1: Evaluation Summary - The evaluation was conducted by Zhonglian Asset Appraisal Consulting (Shanghai) Co., Ltd. for Focus Media, focusing on the total equity of Chengdu New Wave Media Group [4][6] - The evaluation date is set as March 31, 2025, and the value type assessed is market value [4][5] - The evaluation includes all assets and liabilities of Chengdu New Wave Media Group, considering both current and non-current assets [4][5] Group 2: Financial Findings - The book value of the total equity is reported at 3,383.487 million yuan, while the assessed value is 8,343.000 million yuan, indicating an increase of 4,959.513 million yuan, which corresponds to a growth rate of 146.58% [5][6] - The evaluation results are valid for one year, from March 31, 2025, to March 30, 2026 [5]

Core Viewpoint - The company plans to acquire 100% equity of Chengdu New Wave Media Group Co., Ltd. through a combination of issuing shares and cash payments, which may dilute the immediate earnings per share but aims to enhance long-term competitiveness in the outdoor advertising sector [1][6]. Group 1: Impact on Earnings - The transaction is expected to dilute the company's earnings per share in the short term, as the earnings will be affected until the integration of the acquired company is completed [1]. - The projected earnings per share before and after the transaction indicate a decrease in both basic and diluted earnings per share, reflecting the immediate impact of the acquisition [1]. Group 2: Measures to Mitigate Dilution - The company intends to accelerate the integration of the acquired company to enhance its competitive advantage and operational sustainability, which is expected to lead to steady growth in performance [2]. - A commitment to improve the profit distribution policy and optimize the investment return mechanism is outlined to protect shareholder interests post-transaction [2]. - The company will strengthen its governance structure and internal controls to enhance operational efficiency and manage costs effectively [3][4]. Group 3: Commitments from Stakeholders - The controlling shareholder and actual controller, along with the board of directors and senior management, have issued commitments regarding the measures to compensate for the potential dilution of immediate returns [4][5]. - These commitments include adherence to regulatory requirements and a willingness to compensate for any losses incurred by the company or investors due to non-compliance with the outlined measures [5]. Group 4: Independent Financial Advisor's Opinion - The independent financial advisor has assessed the company's analysis of the potential dilution and found it reasonable, affirming that the proposed measures align with regulatory requirements aimed at protecting minority investors [6].