Group 1 - The core point of the article is that Focus Media plans to acquire 100% equity of New Trend Media for a total transaction price of 8.3 billion yuan, which will enhance its media resource coverage and competitive strength in the outdoor advertising sector [2][3] - The acquisition will not constitute a major asset restructuring but is classified as a related party transaction, and New Trend Media will become a wholly-owned subsidiary of Focus Media after the transaction [2] - Focus Media aims to optimize its media resource density and structure, expand its offline brand marketing network, and enhance its competitive capabilities in developing and servicing advertisers through this acquisition [2][3] Group 2 - New Trend Media specializes in operating community digital media platforms, focusing on outdoor advertising development and operation, with approximately 740,000 smart screens deployed across over 200 cities, covering more than 180 million urban residents as of September 30, 2024 [3] - Focus Media has established the largest urban lifestyle media network in China, covering mainstream consumer groups in various urban scenarios, while New Trend Media targets middle-class communities with flexible and dynamic advertising solutions [3] - The merger is expected to streamline the industry structure and promote high-quality, sustainable development in the advertising sector, creating a new ecosystem of co-construction, co-existence, and win-win collaboration [3]