Core Insights - DJI has announced significant price reductions on various products ahead of the "Double Eleven" shopping festival, including outdoor power supplies, gimbals, action cameras, smartphone stabilizers, wireless microphones, drones, and robotic vacuum cleaners [2] - The price cuts have sparked controversy due to differing price protection policies between online and offline purchasing channels, leading to discussions on social media regarding consumer rights and refunds [2] Group 1: Price Reductions - The outdoor power supply Power 1000 V2 has been reduced by 900 yuan, while Power 500 has seen a 500 yuan decrease [2] - The gimbal camera Pocket 3 has a maximum price drop of 900 yuan, and the action camera Action 4 has been reduced by up to 1,129 yuan [2] - Other products, including the Mobile 7P stabilizer, ROMO robotic vacuum, MIC 2 wireless microphone, Mini 4K drone, and Mini 4 PRO drone, have also experienced significant price cuts ranging from 200 yuan to 1,478 yuan [2] Group 2: Consumer Reactions and Policies - A consumer who purchased the DJI Action 5 on September 27 was informed about a price protection policy that allows for a refund of the price difference, despite being outside the standard 7-day return window [2] - The store involved, Pang Donglai, has decided to cover the price difference for customers who purchased DJI products within a month prior to the price drop, indicating a flexible approach to customer service in light of the unusual price adjustments [2]

Core Viewpoint - DJI has announced significant price reductions on various products ahead of the "Double 11" shopping festival, leading to consumer dissatisfaction and potential legal implications regarding pricing practices [1][2][9]. Group 1: Price Reduction Details - DJI's price cuts, effective from October 9, include reductions of up to 1500 yuan for the Mini 3 drone and 1478 yuan for the Mini 4 PRO drone, among others [6][8]. - Consumers have reported feeling misled, with some experiencing price drops shortly after their purchases, leading to demands for refunds or price adjustments [7][10]. Group 2: Legal and Market Implications - Legal experts indicate that DJI's pricing strategy is a legitimate business decision, but if consumers can prove they were misled about future price changes, it could constitute price fraud [3][11]. - The competitive landscape in the drone market is intensifying, prompting DJI to adopt aggressive pricing strategies to maintain market share [9][12]. Group 3: Consumer Rights and Company Obligations - Consumers have varying experiences with returns, particularly between online and offline purchases, highlighting discrepancies in return policies [10][14]. - Legal experts suggest that DJI should enhance transparency regarding pricing changes and establish clear communication channels to mitigate consumer dissatisfaction [14].

Core Viewpoint - DJI is facing consumer backlash due to recent price cuts on various products, leading to discussions about return and price protection policies among customers [1][4][6] Group 1: Price Cuts and Promotions - DJI is set to implement significant price reductions on multiple products, including outdoor power supplies, gimbals, action cameras, smartphone stabilizers, wireless microphones, drones, and robotic vacuums, with discounts reaching up to ¥1478 [1][2] - The promotional period for these discounts is from October 9 to October 14, coinciding with the Double 11 shopping festival [1] Group 2: Consumer Reactions - Many consumers who purchased DJI products before the price cuts are seeking refunds to take advantage of the new lower prices, with some successfully returning items to repurchase at discounted rates [4][5] - There are complaints regarding the inconsistency of return and price protection policies between online and offline purchases, leading to dissatisfaction among customers who feel they are not receiving fair treatment [5][6] Group 3: Company Response and Legal Perspective - DJI has not publicly responded to the consumer dissatisfaction regarding the price cuts and return policies [6] - Legal experts indicate that companies have the right to set their pricing strategies and return policies, but they should consider consumer sentiment to avoid backlash [6]

Core Viewpoint - DJI is facing consumer backlash due to an announced price drop on multiple products, leading to refund and price protection requests from recent buyers [1][4][12]. Group 1: Price Drop Announcement - DJI has confirmed that several products will see significant price reductions as part of a limited-time promotion for the upcoming Double Eleven shopping festival, with discounts reaching up to 1,478 yuan for certain items [1][12]. - The price cuts include outdoor power supplies, gimbals, action cameras, smartphone stabilizers, wireless microphones, drones, and robotic vacuums, with specific reductions detailed for each product [1]. Group 2: Consumer Reactions - Many consumers who recently purchased DJI products are seeking refunds or price adjustments, sharing their experiences on social media platforms [4][10]. - Some consumers have successfully negotiated refunds or compensation through authorized stores, while others express frustration over the lack of price protection policies for in-store purchases compared to online channels [10][11]. Group 3: Legal and Market Context - Legal experts indicate that companies have the right to set their pricing strategies without prior notice, and as long as return policies comply with legal standards, they are considered valid [12]. - The competitive landscape for handheld imaging devices is intensifying, with major smartphone manufacturers like OPPO planning to enter the market, potentially impacting DJI's market share [13]. - The market for handheld imaging devices is highly concentrated, with DJI's market share projected to decline from 19.1% in 2023 to 13.2% in 2024, amidst increasing competition from other brands [14].

Core Insights - DJI is set to reduce prices on multiple products, including outdoor power supplies, gimbals, action cameras, smartphone stabilizers, wireless microphones, drones, and robotic vacuums [1] Product Price Reductions - The outdoor power supply Power 1000 V2 will see a price drop of 900 yuan - The Power 500 will be reduced by 500 yuan - The gimbal Pocket 3 will have a maximum price cut of 900 yuan - The action camera Action 4 will be reduced by up to 1129 yuan - The smartphone stabilizer Mobile 7P will see a reduction of 200 yuan - The robotic vacuum ROMO will have a maximum price cut of 300 yuan - The wireless microphone MIC 2 will be reduced by up to 800 yuan - The Mini 4K aerial drone will see a maximum price drop of 1300 yuan - The aerial drone Mini 4 PRO will have a maximum reduction of 1478 yuan [1] Promotional Period - The promotional event for DJI's products will start on October 9 and run until October 14, with discounts available during this period [1]

Core Viewpoint - DJI has announced significant price reductions on various products, leading to consumer reactions and discussions regarding return and price protection policies [1][6][9]. Group 1: Price Reductions - DJI is set to reduce prices on multiple products, including outdoor power supplies, gimbals, action cameras, smartphone stabilizers, wireless microphones, drones, and robotic vacuums [1]. - Specific price cuts include: - Power 1000 V2 down by ¥900 - Pocket 3 gimbal down by ¥900 - Action 4 camera down by ¥1,129 - Mini 4K drone down by ¥1,300 - Mini 4 PRO drone down by ¥1,478 - Other products also see reductions ranging from ¥200 to ¥800 [1]. Group 2: Consumer Reactions - Many consumers expressed dissatisfaction with the timing of the price cuts, particularly those who purchased products shortly before the discounts were announced [6][9]. - Some consumers have successfully returned products to take advantage of the new lower prices, while others have faced challenges with the return and price protection policies [6][8]. - A user reported purchasing the Pocket 3 for ¥3,499 and later returning it to buy the upgraded version at a discounted price of ¥3,198 [6]. Group 3: Return and Price Protection Policies - DJI's customer service confirmed a 7-day price protection policy, allowing customers to request a price difference refund if a product's price drops within 7 days of delivery [8]. - Different products have varying return policies, with drones eligible for a 30-day return and power supplies for a 15-day return, subject to specific conditions [8]. - Some consumers who purchased products from offline stores reported difficulties in receiving price adjustments, highlighting inconsistencies between online and offline purchasing experiences [9][10].

Core Viewpoint - DJI's recent price reduction announcement has led to consumer dissatisfaction, particularly among those who purchased products shortly before the price drop, raising concerns about the company's pricing strategy and customer service policies [1][6][9] Group 1: Price Reduction Details - DJI is set to reduce prices on multiple products, including outdoor power supplies, gimbals, action cameras, smartphone stabilizers, wireless microphones, drones, and robotic vacuums, with discounts ranging from 200 yuan to 1,478 yuan [1] - The price reduction event is scheduled to run from October 9 to October 14, coinciding with the Double Eleven shopping festival [1] Group 2: Consumer Reactions - Many consumers expressed frustration on social media after discovering the price drops, with some opting to return products to take advantage of the new lower prices [6][8] - A consumer who purchased the Pocket 3 for 3,499 yuan plans to return it and buy the longer battery version at a discounted price of 3,198 yuan [6] - Some users reported difficulties in obtaining price adjustments or refunds, particularly those who purchased products from physical stores without clear return policies [8][9] Group 3: Company Policies and Legal Perspectives - DJI's customer service confirmed a 7-day price protection policy for online purchases, allowing consumers to request a refund for the price difference if a product's price drops within that period [7] - Legal experts indicate that companies are not obligated to announce price reductions in advance, but should manage pricing strategies to minimize consumer dissatisfaction [9] - The disparity in return and exchange policies between online and offline channels has been highlighted, with some consumers feeling disadvantaged by less favorable terms in physical stores [9]