中国质量新闻网讯 国庆、中秋临近，为进一步规范经营者价格行为，保护消费者合法权益，切实 维护旅游消费市场价格秩序，辽宁省市场监督管理局现对全省旅游消费相关市场经营者价格行为特此温 馨提示： 一、经营者要加强价格自律，守法诚信经营，不得利用价格手段侵犯消费者和其他经营者的合法权 益，扰乱市场价格秩序，要严格遵守《中华人民共和国价格法》《价格违法行为行政处罚规定》《明码 标价和禁止价格欺诈规定》等法律法规和规章。 （五）无正当理由拒绝履行或者不完全履行价格承诺； （六）不标示或者显著弱化标示对消费者或者其他经营者不利的价格条件，诱骗消费者或者其他经 营者与其进行交易； （七）通过积分、礼券、兑换券、代金券等折抵价款时，拒不按约定折抵价款； 五、经营者不得利用虚假的或者使人误解的价格手段诱骗消费者进行交易，不得实施下列价格欺诈 行为： （一）谎称商品和服务价格为政府定价或者政府指导价； （二）以低价诱骗消费者或者其他经营者，以高价进行结算； （三）通过虚假折价、减价或者价格比较等方式销售商品或者提供服务； （四）销售商品或者提供服务时，使用欺骗性、误导性的语言、文字、数字、图片或者视频等标示 价格以及其他价格信息； ...

Core Insights - The article highlights the confusion and dissatisfaction among consumers regarding pricing strategies during the Double Eleven shopping festival, particularly on the Taobao platform [2][10][14] - It discusses the failure of the 30-day price protection service, which has become ineffective and is perceived as a "blank check" by consumers [10][11] Pricing Confusion - Consumers experienced significant price fluctuations, with one product showing a price difference of up to 87 yuan within a few hours [5][7] - The article notes that the same product could have different prices based on the account or device used, with discrepancies reaching 28 yuan [6][9] Price Protection Issues - The 30-day price protection service has been criticized for not being honored, as many consumers were denied claims due to the use of coupons or discounts [3][10][11] - Customer service responses indicated that price drops resulting from promotional activities do not qualify for price protection, leading to consumer frustration [11][13] Consumer Sentiment - Many consumers feel misled by the pricing tactics, with complaints about "price fraud" where prices are artificially inflated before discounts are applied [10][14] - The article mentions a significant number of complaints related to price protection, indicating widespread dissatisfaction with the current pricing practices on e-commerce platforms [10][14]

Core Viewpoint - The "Double Eleven" shopping festival has been marred by price fraud, with platforms and merchants employing various tactics to manipulate prices, leading to consumer dissatisfaction [1][2]. Group 1: Price Manipulation Tactics - Some platforms have engaged in "price fraud" by adjusting rules, resulting in practices like "price hikes followed by discounts" and other deceptive strategies [1]. - Consumers have reported issues such as sudden price increases on unpaid items and default settings that do not apply the best discounts, leading to confusion and frustration [1]. Group 2: Impact on Competition - The competition logic has become distorted, with sales rankings influencing resource allocation and flow support becoming essential for survival, turning the shopping festival into a "traffic battlefield" [2]. - This environment encourages some merchants to resort to price fraud as a means to balance costs and profits, risking their brand reputation and putting honest merchants at a disadvantage [2]. Group 3: Regulatory Response - Regulatory bodies have begun to take notice, issuing consumer advisories to promote rational and informed shopping practices ahead of the festival [2]. - However, mere advisories are insufficient; there is a need for comprehensive regulatory measures to address price fraud effectively [2]. Group 4: Recommendations for Improvement - Platforms are urged to create clearer and more reasonable discount rules, while merchants should focus on improving product quality and after-sales service rather than short-term traffic gains [2]. - A shift away from short-sighted profit strategies towards genuine consumer benefits is necessary for the long-term success of the "Double Eleven" festival [2].

不久前，"'双十一'没便宜"等话题登上微博热搜，部分平台和商家通过"规则调整"等方式搞起"价格 欺诈"。许多消费者发现，除了遭遇"先涨后降"等"老套路"，还遇到了诸多"新花样"。 摒弃流量收割的短视思维，重拾让利多销的惠民初心，这场陪伴消费者多年的年度"消费盛宴"才能 走得更远。（评论员尹思源） 【纠错】 【责任编辑:刘子丫】 有电商平台"双十一"尾款通道开启仅1天就突然停止"限时补贴"，未付尾款的商品"秒贵"数十元， 品牌方和电商主播都抱怨遭遇"背刺"；消费券默认不勾选，消费者在抢付完预付商品尾款才发现未享受 最优惠价；还有消费者发现，此前"锁定优惠"的预售方式，实付价却比现货还高……层出不穷的"老套 路""新花样"让消费者直呼"防不胜防"。 平台和商家在"双十一"搞价格欺诈，说到底是竞争逻辑出现了扭曲。当销量排名成了平台分配资源 的重要参考、流量扶持成了商家维持生存的"保命手段"，"购物盛宴"沦为"流量战场"，价格欺诈就成了 部分商家平衡成本与利润的畸形选择。长此以往，不但这些商家会"玩崩"自己的品牌口碑，诚信商家也 难免在大潮中因价格偏高失去竞争力，陷入"随波逐流或被淘汰"的两难境地。 "双十一"乱象早 ...

□苑广阔 近日，"双11没便宜"的话题登上热搜，引发社会广泛关注。"一顿操作猛如虎，一看价格原地杵"，这是 今年"双11"期间，不少消费者的共同感受。记者调查发现，从"先涨价后降价"的价格"变装秀"，到"不 同人不同价"的隐性欺骗，再到"凑单越凑越贵"的规则陷阱，"双11"曾经的"消费福利"正在被层层套路 消解。（11月10日《法治日报》） "双11"，这个初衷在于让利消费者的购物节，为何在价格方面上演迷局？ 价格迷局的本质是商家与购物平台刻意制造的信息不对称。复杂规则背后，是对消费者知情权与公平交 易权的直接侵犯。模糊的满减门槛、临时变更的规则，不仅让消费者疲于计算，更让比价成为不可能。 而"大数据杀熟"则凭借其隐蔽性，通过"动态定价"实现"千人千价"，将消费者置于"单向透明"的弱势地 位。 新修订的反不正当竞争法虽已明确禁止"大数据杀熟"等行为，但执法过程仍面临技术壁垒等问题。平台 将价格差异包装成"个性化推荐"，商家通过调整分摊规则规避监管，这些套路的存在，凸显出现行监管 体系与快速演进的营销手法之间的落差。当违法成本远低于收益，价格乱象便难以根除。 破解价格乱象，需监管部门、购物平台、消费者协同发力。 ...

Core Viewpoint - The "Double 11" shopping festival has transformed into a complex pricing environment, leading to consumer distrust and complaints about price manipulation and opaque discount mechanisms [1][2][4]. Pricing Mechanisms - The use of layered discount mechanisms, such as deposit inflation, store discounts, platform coupons, and membership discounts, complicates price comparisons for consumers, making it difficult to determine the actual price [2][5]. - Sudden changes in pricing, such as the abrupt cessation of subsidies, have resulted in price increases, which can be seen as a form of price fraud [2][4]. Consumer Rights - The ongoing pricing issues infringe upon consumers' rights to know and engage in fair trading, as they are often left with non-optimal prices due to the lack of transparency [2][3]. - The phenomenon of "algorithmic price discrimination," where different prices are offered to new and existing users based on their browsing and purchasing history, has been widely reported and is difficult for consumers to detect [3][5]. Regulatory Environment - The newly revised Anti-Unfair Competition Law, effective from October 15, aims to address pricing irregularities by explicitly prohibiting practices like false evaluations and algorithmic price discrimination [4][6]. - However, challenges remain in enforcing these laws due to technical barriers in evidence collection and the ambiguity of new pricing behaviors [5][6]. Recommendations for Improvement - Experts suggest establishing a "blacklist" system to penalize businesses that repeatedly engage in price fraud, thereby enhancing market integrity [6]. - There is a call for increased consumer education on common pricing traps and the simplification of the complaint process to empower consumers in protecting their rights [6].

Core Points - A consumer reported being charged 60,000 yuan at a hair salon in Ningbo, alleging deceptive practices and forced consumption [1][4] - The local market supervision bureau has initiated a joint disposal mechanism, led by the police, to address the complaint [1] - The incident has sparked public concern and calls for investigation into potential false advertising and price fraud by the salon [4] Summary by Sections - **Incident Description** - A consumer visited a hair salon for a haircut and was told by the stylist that they had a scalp issue, leading to a series of upselling tactics involving expensive treatments [1] - The consumer ended up purchasing a package worth 60,000 yuan, which included 30 treatments priced at 26,400 yuan [1] - **Response from Authorities** - The Ningbo High-tech Zone Management Committee responded to the complaint, stating that an investigation has been launched and updates will be provided [4] - The market supervision department is involved in mediating the situation and verifying the legitimacy of the salon's practices [1][4] - **Public Reaction** - The case has gained traction on social media, with many users expressing skepticism about the salon's practices and urging regulatory scrutiny [4] - Key issues under investigation include the authenticity of the salon's diagnostic results and the legality of their pricing strategies [4]

Core Viewpoint - The live streaming account "Huli Youpin Hui" has been criticized for its marketing strategies targeting elderly consumers, using emotional manipulation and questionable product claims to drive sales [1][2][26]. Group 1: Marketing Strategies - The account employs a "mother-daughter" persona to create emotional connections with viewers, particularly those aged 50 and above, often using fabricated hardship stories to promote products [1][3][4]. - The hosts frequently mention scenarios that resonate with elderly viewers, such as "elderly people unable to place orders" to heighten the urgency and anxiety among the target audience [3][6]. - The marketing tactics include high price anchors followed by steep discounts, creating a perception of value while lacking transparency in pricing rationale [5][20][26]. Group 2: Product Claims and Compliance Issues - Products promoted, such as liquid calcium and coenzyme Q10, lack clinical data to support their health claims, and the information provided is often misleading or inconsistent [1][8][27]. - The live stream fails to disclose essential product information, including approval numbers and contraindications, violating consumer rights to informed choices [17][27]. - There are discrepancies between the advertised benefits of products and the actual regulatory approvals, raising concerns about compliance with advertising laws [11][26][27]. Group 3: Legal Implications - Legal experts have indicated that the live stream's practices may constitute false advertising and price fraud, violating multiple laws including the Advertising Law and Consumer Rights Protection Law [2][26][27]. - The significant price differences between advertised retail prices and actual sale prices suggest deceptive pricing strategies aimed at misleading consumers [20][26].

Core Viewpoint - The "Double Eleven" shopping festival has seen complaints from consumers regarding price increases on certain products during promotional periods, contradicting the expected discounts [1][3]. Group 1: Price Manipulation Concerns - Some products on the Taobao platform have experienced price hikes during the "Double Eleven" event, with one item increasing from 279 yuan to 299 yuan [1]. - Consumers have expressed concerns about merchants frequently adjusting prices before the event, leading to potential exploitation without price comparison tools [1][3]. - Taobao's customer service stated that while merchants set their own prices, the platform monitors for manipulative pricing practices, such as "raising prices before lowering them" [2]. Group 2: Legal and Consumer Rights - Legal experts indicate that artificially inflating prices to create a false discount may constitute price fraud, depending on the circumstances [4]. - Merchants are required to clearly indicate original prices, current prices, and discounts during promotional activities to avoid misleading consumers [4]. - Consumers are advised to document price changes and retain evidence to report fraudulent practices to e-commerce platforms or consumer associations [4]. Group 3: Consumer Protection Measures - In cases of quality issues with purchased items, consumers should first contact the merchant for resolution, and if unsatisfactory, escalate the complaint to the shopping platform or consumer association [5]. - Consumers encountering "霸王条款" (unfair contract terms) should know their rights under the Consumer Protection Law, which allows for returns within seven days for most products [6][7]. - Specific conditions apply to the return policy, such as exceptions for customized or perishable goods [10].

Core Insights - The excitement of paying a deposit diminishes when consumers face unexpected price increases upon final payment, leading to confusion and dissatisfaction [1][5][8] - Many consumers have reported that pre-sale prices are higher than current market prices, undermining the intended benefits of pre-ordering [1][5][8] Pricing Mechanism - Taobao's customer service explained that the displayed price includes all applicable discounts, but actual payment may differ due to the allocation of discounts across multiple items in a combined order [3][4] - The complexity of the discount system often results in consumers experiencing higher prices than anticipated at the time of payment, negatively impacting the shopping experience [4][5] Consumer Reactions - Consumers have expressed frustration over the discrepancies between pre-sale and actual prices, questioning the value of pre-ordering when it can lead to higher costs [5][8] - Social media discussions have emerged around the perceived manipulation of pre-sale prices to enhance sales figures during promotional events like Double Eleven [5][8] Legal and Ethical Considerations - Legal experts have indicated that the pricing practices may violate consumer rights, particularly regarding informed consent and fair trading [7][8] - The potential for price deception could lead to accusations of price fraud if the practices align with defined fraudulent behaviors [8] Market Trends - There is a noticeable shift in consumer behavior, with many preferring straightforward discount methods over complex pre-sale systems, as seen with competitors like JD.com [7][8] - The evolving consumer sentiment suggests a growing demand for transparency and simplicity in pricing strategies to foster trust and enhance the shopping experience [8]