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新华书店陪你潮玩中国年!“非遗正青春 书店过大年”活动即将全省启幕,廊坊分会场丰富多彩
Xin Lang Cai Jing· 2026-02-16 03:39
(来源:河北青年报) 转自:河北青年报 【新华书店陪你潮玩中国年!"非遗正青春 书店过大年"活动即将全省启幕,廊坊分会场丰富多彩】廊 坊市各新华书店将举办"非遗正青春 书店过大年"系列主题活动。2月20日至2月26日(农历正月初四至正 月初十),非遗展演、手作体验、雅集对话与文创市集,连续7日,每日聚焦一项非遗技艺,打造一场兼 具传统底蕴与青春活力的新春文化盛宴。除此之外,还有门店促销活动,诚邀广大市民前来体验,共度 新春。#非遗正青春书店过大年# ...
“新春花事”吸引万人打卡
Xin Lang Cai Jing· 2026-02-08 09:18
Core Viewpoint - The "Spring Flower Event" in Haidian District has successfully attracted over 10,000 visitors to the Ma Dian Park Flower Plant Theme Living Hall, showcasing the public's enthusiasm for floral activities and urban gardening [2][3]. Group 1: Event Overview - The "Spring Flower Event" will run until February 10, 2026, featuring a comprehensive floral arrangement that includes 2 main venues, 4 distinctive sub-venues, 19 park exhibition areas, 16 commercial districts, and community engagement [3]. - The Ma Dian Park Flower Plant Theme Living Hall spans over 2,000 square meters and offers a variety of floral products, gardening supplies, cultural and creative gifts, and dining options, covering the entire "appreciate-buy-use-love" flower experience [2]. Group 2: Visitor Engagement - As of 5 PM on the opening day, the Ma Dian Park Flower Plant Theme Living Hall had already welcomed over 10,000 visitors, indicating a strong public interest in floral lifestyles [2]. - Local residents expressed satisfaction with the convenience of having a flower shop nearby, highlighting the appeal of the event and its offerings [2].
400年五道庙焕新开放
Xin Lang Cai Jing· 2026-01-11 07:55
Core Viewpoint - The historic cultural site Wudaomiao has officially opened as the "Wujing Cultural Art Space," offering immersive experiences in traditional architecture, exhibitions, tea tasting, and cultural activities [1] Group 1: Location and Structure - Wudaomiao is located in the Dashilar area of Xicheng District, named after the convergence of five alleys: Tangzi Street, Yangmeizhu Slant Street, Tieshu Slant Street, Hanjia Hutong, and Wuda Street [1] - The site features two existing structures: the mountain gate, which is still under maintenance and will serve as a bookstore and cultural creative space, and the rear building, which has two floors with an exhibition hall and an activity space [1] Group 2: Activities and Offerings - The first floor of the rear building will host exhibitions focused on traditional culture, while the second floor will be used for various cultural activities [1] - The courtyard includes newly built rooms with three elegant tea rooms for immersive experiences, tea tasting, and discussions, and seasonal markets will be held in spring, summer, and autumn [1] Group 3: Future Plans - The space will continue to focus on themes of art and life, offering a series of activities such as meditation tea sessions, Tai Chi, singing bowl experiences, and hands-on workshops [1] - The aim is to create a platform that integrates traditional and modern aesthetics, with more information to be released via the official public account [1]
深圳龙华:青春小店激活经济大能量
Xin Lang Cai Jing· 2026-01-10 23:42
Core Viewpoint - Longhua District in Shenzhen is becoming a vibrant hub for youth innovation and entrepreneurship, supported by systematic initiatives from the local government to promote youth consumption and small businesses [1][6]. Group 1: Youth Entrepreneurship Support - The "Youth Small Shop" support plan was launched by the Longhua District Committee to boost youth consumption, featuring a dedicated column for "Longhua Youth Small Shops" that utilizes various media formats for promotion [1][6]. - The initiative has achieved significant exposure, with a total of 650,000 views and over 3,500 interactions, addressing the initial challenges of visibility for small shops [1][6]. Group 2: Cultural and Historical Integration - The transformation of an old restaurant in Guanlan Ancient Village, which carries the memories of the local Hakka community, showcases the blend of historical significance and modern entrepreneurship [2]. - The restaurant, revitalized through the support plan, has become a popular destination, emphasizing the importance of cultural heritage in contemporary consumer experiences [2]. Group 3: Technological Innovation - The Yuxin Intelligent Robot Experience Hall, the first of its kind in Shenzhen, faced initial challenges in visibility but benefited from targeted promotional strategies that increased daily foot traffic from 80 to 130 and boosted daily revenue by 12% [3][4]. - The local government organized events to enhance the store's exposure, including a technology interactive exhibition at a major youth esports event, which significantly increased both online and offline engagement [4]. Group 4: Craftsmanship and Community Engagement - The Yimu Workshop, led by a young entrepreneur, received a 15% rent subsidy from the local government, alleviating financial pressures and allowing for product development and customer experience optimization [5]. - The workshop has successfully attracted a diverse clientele and increased revenue by 7.7% within a week due to effective online promotion, while also engaging in community service through woodcraft courses [5]. Group 5: Future Development Plans - The Longhua Youth Small Shop support plan aims to create a "Youth Small Shop Map" and establish a network for shop owners to foster collaboration and access financial resources, addressing the funding challenges faced by young entrepreneurs [6]. - The initiative is positioned to enhance the local economy by integrating youth-driven small businesses into the urban fabric, thereby injecting vitality into the city's development [6].
抓住情绪消费的风口——从新消费把脉经济活力与动能②(评论员观察)
Ren Min Ri Bao· 2025-07-28 22:02
Group 1 - The core viewpoint emphasizes the growing trend of emotional consumption, driven by consumers' desire for personalized and emotional experiences, which presents new growth opportunities for the economy [1][4] - The market for emotional consumption is projected to exceed 20 trillion yuan, indicating significant potential for this sector [1][2] - The rise of the "accompanying economy," particularly in pet ownership, is highlighted, with the urban pet consumption market expected to surpass 300 billion yuan by 2024 [1][2] Group 2 - The younger generation is increasingly seeking emotional connections and experiences over mere material possessions, which is reshaping consumption patterns [2][3] - Businesses must focus on delivering high-quality services and understanding consumer emotions to succeed in the emotional consumption market, rather than relying solely on emotional value as a selling point [2][3] - The need for a clearer regulatory framework and consumer protection measures is essential for the sustainable development of emotional consumption, as it often lacks quantifiable standards [3][4]