（来源：北京商报） 麻六记通过下沉市场试水"小号"。近日，麻六记餐饮集团旗下新品牌小麻六在石家庄开出全国首店，在 延续川菜基因的同时，其通过九成的菜品创新与更亲民的客单价构建竞争优势，形成与主品牌互补的价 格带矩阵。此前，麻六记试水酸辣粉专门店便显露出多业态布局的野心，此次小麻六的推出更被视为抢 占非一线市场、拓宽消费场景的关键。有业内人士表示，小麻六以高性价比覆盖多元客群的策略，为规 模化扩张提供了市场基础，但如何因地制宜调整业态组合、平衡标准化与本土化，仍将是其突破区域壁 垒的核心命题。 小面积、低客单 麻六记再推新品牌。小麻六全国首店近日在石家庄勒泰广场开业，主打年轻消费群体喜爱的"漂亮饭"。 从门店外观看，小麻六在灯光与装修风格上均区别于麻六记，门店面积更小，整体更加年轻化，店头标 有"小麻六mlj"外加一个带有"记"的小LOGO。 的出现，麻六记一直在寻找新流量。 2024年初，位于成都的一家"麻六记酸辣粉"吸引众多消费者打卡，主打各种粉面小吃，人均15元左右， 截然不同的定位与麻六记品牌形成互补。此后，麻六记酸辣粉在北京、河北、河南、宁夏、江苏等市场 相继开店。不仅如此，麻六记酸辣粉近期还与星级主 ...

Core Insights - The "2025 Sichuan Cuisine Development Data Report" indicates a shift in consumer preferences towards keywords like "fresh" and "stir-fried," highlighting a trend towards diversified flavors and balanced nutrition in Sichuan cuisine [1][2]. Group 1: Market Trends - From January 2024 to September 2025, the transaction heat of Sichuan cuisine is expected to slow down, with declines in dine-in, takeout, and average order value, suggesting pressure on growth quality and profitability despite a stable market base [2]. - The highest order proportion in Sichuan cuisine is in the 51-75 yuan per capita range, accounting for 46.09%, indicating that consumers prioritize quality-price ratio over mere affordability [2]. Group 2: Consumer Preferences - Cultural keywords such as "time-honored brands" and "Chinese style" have seen growth rates exceeding 40%, suggesting that after achieving a certain flavor standard, competition will focus on providing overall value to consumers [3]. - The top recommended dish, "non-spicy bass sauerkraut fish," has seen a staggering growth of 1963.3%, reflecting a strong demand for non-spicy Sichuan cuisine, indicating a significant market shift [3].

Core Viewpoint - The article highlights the significance of Sichuan cuisine as a cultural and economic driver, showcasing its evolution and integration into the tourism sector through the recent World Sichuan Cuisine Conference, emphasizing the connection between food and travel experiences [1][10]. Group 1: Sichuan Cuisine Heritage - Sichuan cuisine has a rich history, with a focus on flavor and tradition, exemplified by the preparation of traditional dishes like "Bobo Chicken" that reflect the region's culinary roots [2][4]. - The "Modern Sichuan Cuisine Archives" document the development of Sichuan cuisine from 1909 to 1987, showcasing its historical significance and evolution [3][4]. Group 2: Innovation in Sichuan Cuisine - The integration of technology in Sichuan cuisine is evident, with innovations such as cooking robots reducing labor costs by 60% and increasing efficiency threefold [7]. - New culinary creations, like "Orange Fragrant Pork," demonstrate the blend of traditional recipes with modern techniques, appealing to contemporary tastes [5][7]. Group 3: Economic Impact and Growth - Sichuan cuisine has become a significant industry, with over 320,000 restaurants across the country and a coverage rate of 92.2% in urban areas, indicating its widespread popularity [7]. - The Sichuan provincial government has introduced regulations to promote the development of Sichuan cuisine, marking a shift towards standardization and legal frameworks in the industry [9]. Group 4: Culinary Tourism - The trend of culinary tourism is on the rise, with statistics showing that Leshan's restaurant revenue is expected to exceed 11 billion yuan and tourist visits surpassing 100 million in 2024 [10]. - Initiatives such as food-themed travel experiences and promotional campaigns are enhancing the connection between local cuisine and cultural tourism, making food a central aspect of travel in Sichuan [10].

Core Viewpoint - The release of the "Twenty-Four Flavors of Sichuan Cuisine" group standard marks a significant step towards standardizing Sichuan cuisine, addressing challenges in culinary transmission and quality consistency [1][2]. Group 1: Standardization and Development - The standard was initiated by the Sichuan Condiment Association and is the first systematic definition of Sichuan cuisine flavors in China [1]. - Sichuan cuisine faces challenges in large-scale development due to the aging chef population, with an average age of 43 and only about 10% being post-90s chefs [1]. Group 2: Culinary Transmission Challenges - Traditional Sichuan cooking relies heavily on the chef's experience, leading to inconsistent dish quality due to vague transmission methods [1]. - The reliance on the "master-apprentice" model for culinary skills is inefficient and poses risks of knowledge gaps, making it difficult to cultivate high-quality talent in a rapidly industrializing food sector [1]. Group 3: Impact of Standardization - Following the established standards, chefs can reproduce flavors with a score of over 80, enhancing brand competitiveness and supporting the global development of Sichuan cuisine [2].

Core Points - The Sichuan Restaurant, a time-honored brand in Beijing, celebrated its 66th anniversary on September 29, with a ceremony led by the Deputy General Manager of Quanjude Group and the General Manager of Sichuan Restaurant, Ma Xulun [1] - The event also marked the launch of the "Red Fire Flavors: Common People's Sichuan Cuisine Festival," featuring a symbolic longevity noodle dish prepared by key figures in the industry [1] - During the festival, six locations will offer handmade sauce gifts and themed set meals that integrate traditional spicy dishes with modern consumer experiences [1] - Sichuan Restaurant is committed to promoting green development by advocating for waste reduction and resource conservation, as demonstrated by the public commitment made by the management team [1] Company Initiatives - The Sichuan Restaurant is actively engaging in community initiatives by launching the "Red Fire Flavors" festival to celebrate its heritage and promote Sichuan cuisine [1] - The restaurant's management has pledged to incorporate the concept of resource conservation into daily operations, aiming to set a benchmark for the industry [1]

Core Perspective - The article highlights the growing global influence of Sichuan cuisine, emphasizing its unique flavors and the recent legislative efforts in Sichuan to support the industry through regulation and cultural preservation [1][5][10]. Industry Development - Sichuan cuisine has become a significant industry in China, with over 320,000 restaurants nationwide and a city coverage rate of 92.2%, leading among various Chinese cuisines [5]. - The projected revenue for Sichuan's restaurant industry in 2024 is 384.6 billion yuan, reflecting a year-on-year growth of 6.9% [5]. - The first Sichuan restaurant opened overseas 45 years ago, marking the beginning of its international presence, which now includes approximately 70,000 Sichuan restaurants in over 180 countries [4]. Legislative Support - A new local regulation aimed at promoting the Sichuan cuisine industry took effect on May 1, focusing on industry promotion, talent cultivation, and cultural transmission [1][5]. - The regulation consists of 29 articles addressing various aspects, including departmental coordination, talent supply, cultural heritage, and support for industry development [8][10]. - The legislation aims to enhance the standardization and collaboration within the industry, addressing challenges such as insufficient standardization and lack of cooperation among upstream and downstream enterprises [5][10]. Global Expansion - Sichuan cuisine is increasingly recognized worldwide, with notable examples like Haidilao hot pot expanding to 14 countries and regions, with 122 restaurants [4]. - The brand Haidilao is adapting its offerings to local tastes, such as introducing "spicy milk pot" in Singapore and "satay pot" in Malaysia, which has led to a growing acceptance of Sichuan flavors among local consumers [4][10]. Cultural Preservation - Concerns about the preservation of traditional cooking techniques have been raised, prompting the inclusion of traditional skills in the legislative framework [8]. - The regulation proposes the establishment of a cultural resource database and a directory of signature dishes to protect Sichuan's culinary heritage [8][10]. Agricultural Integration - The Sichuan cuisine industry is encouraged to collaborate with new agricultural entities to enhance the quality of ingredients, benefiting both farmers and businesses [12]. - The integration of local agricultural products, such as organic bamboo shoots, is highlighted as a successful model for sustainable sourcing [12][14].

Core Points - The Sichuan Provincial People's Congress held a special press conference to announce the "Sichuan Province Regulation on Promoting the Development of Sichuan Cuisine" which will take effect on May 1 [1] - The regulation aims to strengthen legal protection for the development of Sichuan cuisine, addressing previous policy measures that were fragmented and lacked a comprehensive approach [1][2] - The regulation consists of 29 articles focusing on promoting the Sichuan cuisine industry, enhancing regional cooperation, internationalization, cultural heritage, and talent cultivation [1][2] Industry Development - Sichuan is the second province in China to legislate for a local cuisine, learning from the legislative experience of Guangdong's Cantonese cuisine regulation [2] - The regulation emphasizes a problem-oriented approach to construct a modern Sichuan cuisine industry system, addressing issues such as departmental coordination, industry chain improvement, and talent supply [2][4] - The Sichuan Provincial Department of Commerce will lead six key initiatives, including brand cultivation, restaurant evaluation systems, and promoting Sichuan cuisine consumption and internationalization [4] Brand and Market Strategy - Sichuan aims to build a brand matrix system for Sichuan cuisine, integrating public brands, specialty foods, and time-honored brands to enhance market presence [4] - The province has 57 "Chinese Time-Honored Brands" and over 200 "Sichuan Time-Honored Brands," with 80% related to Sichuan cuisine [5] - The regulation highlights the importance of brand as a core element and the key role of market entities in driving the development of Sichuan cuisine [4] Internationalization Efforts - The international recognition of Sichuan cuisine is high, but its image and influence need enhancement, which is a significant goal of the new regulation [6] - The Sichuan Non-Heritage Association plans to promote Sichuan cuisine through various channels, including participation in domestic and international exhibitions [6] - The Sichuan Provincial Department of Commerce will facilitate foreign trade and investment for Sichuan cuisine enterprises, encouraging them to explore international markets [6] Talent Development - Sichuan has over 60 educational institutions offering programs related to Sichuan cuisine, producing nearly 20,000 professionals annually [7] - The province is transitioning from traditional apprenticeship models to standardized and scientific training methods in culinary education [7] - The regulation reinforces the commitment to cultivating culinary talent and supporting the high-quality development of Sichuan cuisine [7]