Core Viewpoint - Zhejiang Haiseng Medical Equipment Co., Ltd. is set to go public on the Beijing Stock Exchange, with an IPO of up to 11.2941 million shares, primarily relying on a distribution model for revenue generation, which poses inherent risks due to high dealer turnover and profitability discrepancies between new and exiting dealers [2][3][4]. Revenue and Profitability - The company reported revenues of 268 million yuan, 306 million yuan, 304 million yuan, and 156 million yuan for the years 2022 to 2024 and the first half of 2025, with net profits of 70.11 million yuan, 78.04 million yuan, 70.92 million yuan, and 35.39 million yuan, indicating a revenue decline of 0.7% and a net profit decline of 9.12% in 2024 [3][4]. - The main revenue source is anesthesia equipment, which accounted for 47.92% to 52.6% of total revenue during the reporting period, with sales increasing from 130 million yuan to 160 million yuan [3][4]. Distribution Model - The distribution model is the core sales channel, contributing 90.43%, 89.57%, 85.06%, and 83.16% of total revenue from 2022 to the first half of 2025, with over 80% of revenue generated through distributors [4][5]. - The dealer structure shows significant volatility, with over 200 dealers entering and exiting annually, leading to concerns about the stability and profitability of the distribution network [5][6]. Dealer Profitability - There is a notable difference in gross profit margins between new and exiting dealers, with exiting dealers consistently showing higher margins, indicating that the company earns more profit from exiting dealers compared to new ones [7][8]. Sales and Expenses - Sales expenses over the past three and a half years totaled approximately 105 million yuan, nearly double the R&D expenses of about 56.42 million yuan, with a sales expense ratio rising to 10.63%, significantly higher than the industry average of 6.25% [9][10]. - Employee compensation constitutes over 60% of sales expenses, with the company having a higher proportion of sales personnel compared to peers, yet generating lower revenue per employee [9][10][11]. Comparison with Peers - Compared to peers like Weili Medical and Sanxin Medical, Haiseng Medical has a higher proportion of sales personnel and higher average salaries, but lower revenue generation per employee, highlighting inefficiencies in personnel utilization [10][12].